Happy Black History Month!
We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators. Each Tuesday in February we’ll be featuring a guest with a fantastic career story to share, all who happen to be black. In addition, be sure to check out LeadWithYourBrand.com/BlackVoices to listen to some of our favorite episodes from past seasons.
Again this week, Jayzen is thrilled to welcome Ingrid Hadley in conversation to share her wisdom and insight. This week, Jayzen and Ingrid take on the topic of “imposter syndrome” and talk about how to not only overcome the problem, but leverage it to propel yourself forward.
As a special guest this week, Jayzen is excited to welcome a young woman who has created her career and is forging a path with her own social media empire, which she started when she was just 14 years old. Tiara Willis leads a community of nearly half a million devoted supporters and followers. Her vibrant and well-respected brand empowers and motivates diverse women of color to be their best selves inside and out.
Guest Bio
Tiara Willis
World-Renowned Influencer, Entrepreneur & Culture Expert
Tiara Willis is a world-renowned influencer. Upon graduating high school early with high honors at the age of 16, Tiara had already built a social media empire providing tips, trends, insights, and information to her loyal followers.
Starting her Influencer career at just 14, now a 21-year-old Gen Z culture expert, Tiara leads a community of nearly half a million devoted supporters and followers. Her vibrant and well-respected brand empowers and motivates diverse women of color to be their best selves inside and out.
Tiara is a diversity, equity and inclusion champion who is committed to supporting all women, especially in terms of entrepreneurship, as she became a business owner as a teenager. Tiara’s brand continues to grow daily, as she’s also known for her dynamic content supporting personal finance and money empowerment.
Leaning into the new generation’s appetite for economic transparency, Tiara is a trusted Gen Z voice. Whether she's posting product reviews, inspirational messages, or makeup tutorials, Tiara provides diverse women with honest feedback and entrepreneurship expertise.
As a licensed New York esthetician and beauty and skincare influencer, leading beauty and fashion industry giants continue to tap Tiara to lead compelling and influential digital campaigns.
To name just a few, Tiara’s brand campaigns have included HSN, Soko Glam, CeraVe, Target x Ulta Beauty Launch, POPSUGAR x Garnier Green Labs, Paula’s Choice, Topicals, Twitter’s The Creator Sessions Blue Jeans Event, Harvard Black Health Matters Conference, Burt’s Bees and multiple collaborations with Twitter which #BeautyTwitter Unfiltered Blue Jeans Event, Twitter Spaces x InStyle and Twitter Beauty x BHM Creator Spotlight. Tiara was nominated for a Shorty Award for her Burt’s Bees campaign, which also led to her being the first ever beauty influencer to host a paid spaces Twitter chat.
Tiara has been featured in iconic beauty media outlets, including Vogue, Teen Vogue, Allure, Elle, Yahoo! News, Pop Sugar, I-D, Glossy, Skincare by L’Oréal, In the Know, Stylecaster, ESSENCE, Variety, The Zoe Report and more.
You can follow and connect with Tiara on Facebook, Instagram, Twitter and TikTok @TheTiaraWillis and visit her website at TheTiaraWillis.com.
Links
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