What’s it all about?
Clean, efficient, reliable, electric public transport. After traveling by Bus and Coach across five continents, Keith Bradbury and Co-Founder Pierce Glennie made the switch from Fintech to Cleantech, with a solution to the cost, pollution and unreliability and hassle of public transport. Ember was born, you can hear the story from inception to recent A-round fundraise, and plans for the future. Enjoy the episode.

About Keith Bradbury:
Deep generalist. Hopeful sceptical empiricist. Rock climber. Wants to go to space.

About Ember:
Ember is building the future of intercity transport – fully electric and tech enabled. Our goal is to replace the private car with a better alternative which makes your whole journey, from A to B, seamless. Our full stack platform powers the operations, the charging infrastructure, and the entire customer experience. As a result, we're running the highest mileage EV's in the world on the most demanding routes.

We’re a tech company, not a traditional bus operator. We've built a platform that coordinates our entire operation – everything from monitoring vehicles and controlling chargers to selling tickets and calculating ETAs. This allows us to use electric buses more intensively than anyone else in the world, leading to a massive emissions reduction. It also helps us provide a much better passenger experience, with innovative features like demand-responsive stops

Chapters:
00:00:00 - Introduction to Ember: Revolutionizing Inter City Transport
00:05:01 - The Genesis of the Idea of Electric Coaches
00:09:47 - Delivering a Better Passenger Experience
00:14:32 - The Ember Platform and Managing the Customer Experience
00:19:35 - Starting and Scaling the Business
00:24:31 - Developing our own charging Hub
00:29:23 - Long-termism and Commitment in Startups
00:33:59 - Scaling the Business and Future Opportunities
00:39:06 - Delivering a Great Experience
00:43:58 - Ember Buses in the Future

Social links: 
Keith Bradbury on LinkedIn
Ember on LinkedIn
Ember Website