In this episode of the CONNECT x Leadership Jersey podcast, Jodie Yettram talks to branding specialist Katie Killip about her journey into the design world… from getting her first job in a local graphic design studio to starting her own business in London and being recently named one of the UK’s top 100 female entrepreneurs…

Katie believes in using design to drive positive change, particularly by helping socially conscious brands enhance their branding through environmentally friendly practices.

She spoke about how she revamped the branding of Pride events in Jersey and Guernsey, her commitment to sustainability the importance of keeping up with trends – and how they are influenced by nostalgia, technology, and popular social change.