Michael Katz has led two companies through periods of crisis. In addition to the first-order priorities of protecting employees and customers, he says startups have an opportunity to lead the way for a sector as a whole. “You see not only new companies being created but you see market leaders pull away from the pack. Mostly because there is this flight to value and there is also a need for innovation. There is a need to do things better, faster, cheaper and the incumbents can’t meet that need.”