LEADING BRANDS® — Wavebreak Podcast

Jason Bornstein joins the Wavebreak Podcast to talk about why he believes that modern brands will have a hard time finding success in the future if they make this simple mistake.

In this episode you’ll learn:

• The data-driven strategies Jason used during his 5 years at Bonobos, managing acquisition and rapidly growing the brand 
• Why acquiring new customers online has become so difficult, and what Jason is recommending brands do about it 
• How investing in developing a strong loyalty strategy for your brand today can have a compounding effect down the line 

Jason Bornstein is a Principal at Forerunner Ventures, where he works with startup founders across categories who are moving the needle toward good. Forerunner Ventures has invested in Direct Channel Pioneers like Bonobos, Dollar Shave Club, Glossier, Warby Parker, and more.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

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• Forerunner Ventures
• Jason’s recent viral article: Your CAC Doesn’t Matter
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this episode Dylan Kelley (CEO at Wavebreak) covers what he's learned in the last 4+ years of hosting the podcast:

• Growth patterns of the fastest-growing DTC brands to get to $10M then $100M (that you can steal)
• Your marketing budget is broken (and how to optimize it for more growth in the next 90 days)
• Top mistakes made by bootstrapped founder/CEOs that cost them millions in growth (from direct experience after 5+ years working directly with lots of successful and unsuccessful bootstrapped founder/CEOs)

Listen now!

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Learn how HydraFacial became a global success and billion dollar brand with Clint Carnell, CEO of HydraFacial.

This episode originally appeared on Wavebreak's Glam & Grow Podcast hosted by Takara Sewitt. 

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Glam & Grow Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today shares how Mexacali Blues—an ecommerce and retail brand—deals with the ever-changing ecommerce landscape by focusing on people first.

Topher Mallory joins the Wavebreak Podcast to share why he prioritizes delivering experience to his customers (and his employees) instead of chasing trendy tactics.

In this episode you’ll learn:

• Why Topher has made a habit of checking in on his employees with a simple “how are you?”, and the exact blueprint he uses to run high-morale internal meetings.
• The steps Mexacali Blues has taken as a brand to double down on loyalty and delivering exceptional experiences to customers—both online and offline.
• The unconventional thought process that led Mexacali Blues to start sending an astrology newsletter that boosted their email marketing numbers.

Topher Mallory is CEO of Mexacali Blues, a retail brand based in Maine that sells self-branded clothing, jewelry, accessories, home decor and gifts. Topher is also co-owner and co-founder of Split Rock Distilling, which also owns Royal Rose syrups. 

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Mexicali Blues
• Royal Rose Syrups
• Split Rock Distilling
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Learn how CurlMix was started with $100k won on a game show and scaled into an 8-figure brand.

CurlMix was funded with $100k co-founder Tim Lewis won on "Who Wants To Be a Millionaire".

Since that initial investment, CurlMix appeared on Shark Tank and hit $1M+ in monthly revenue. 

This interview originally aired from Wavebreak's new podcast: Glam & Grow! 

Hosted by Takara Sewitt, Wavebreak's Director of Brand Partnerships, she interviews leading fashion, beauty, and lifestyle brands every week.

Subscribe to the Glam & Grow podcast at glamandgrow.co

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• CurlMix
• Glam & Grow Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Curious what we've learned running email & SMS programs for $100M brands? 

Dylan Kelley, founder & CEO of Wavebreak, was recently interviewed on the eCommerce Townhall podcast with Jon Tucker.

He revealed Wavebreak’s most successful email & SMS strategies for 2021. 

Join Dylan and Jon as they dive into advanced topics like: 

- Flow Architecture

- Segmentation

- SMS Marketing

And really everything in between. 

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Ecommerce Townhall Podcast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Today we're covering what's been going on with paid social and paid search since the latest iOS 14 update. 

My guest is Bobby Palmieri, CEO at Lilo Social. They run paid social and paid search for a number of high-growth DTC brands.

He shares what they've been seeing, how they've pivoted, and what they're focusing on this summer to prepare their strategy for Q4.

And before we get into the interview, I also cover a legal update to SMS that went into effect last week in Florida.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Lilo Social
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today spills behind-the-scenes insights about top performing landing pages he’s seeing as CEO of a no-code landing page builder.   

Bob Braham joins the Wavebreak Podcast to talk about what types of landing pages are crushing in 2021—and which ones aren’t.

In this episode you’ll learn:

• What ingredients make up an exceptional landing page, and how you can go about building one yourself—even if you don’t know how to code.
• The stickiest landing page elements you can use to increase engagement.
• How a next-level landing page can be a serious competitive advantage among low-effort, vanilla competition, increasing sales by as much as 35%.

Bob Braham is CEO of Famous, a mobile ecommerce experience platform in the Shopify space that helps merchants increase sales.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.In this episode, Dylan talks with Bob Braham from Famous.co about the future of landing pages, with an emphasis on mobile development.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Famous.co

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

In this episode, Dylan covers the future of email and how to win with email in an iOS 15 world. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Join our email list for the latest updates to email and iOS 15

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Today on the show I'm joined by David Barnett, founder and CEO of PopSockets. 

They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years. 

Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets.

This episode is a replay from February 2020.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Popsocket

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.