LEADING BRANDS® — Wavebreak Podcast

Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years. 

In this episode you’ll learn:

• The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy. 
• Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.
• How to handle shipping deadlines for 2021 without driving your customers crazy.

Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this episode, Dylan interviews David from inBeat, a leading influencer marketing agency and platform. David reveals how brands like Soylent and Nordstrom are using micro-influencers to generate 100+ UGC assets/month to leverage on paid social.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• inBeat
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up before October 31st, then you pay nothing until 2022. And you won’t be forced into any expensive annual contracts after your trial is up. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021. 

Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation.

In this episode you’ll learn:

• How Growth Buster creates their content calendar, including how far out it’s scheduled, how they mix-in evergreen content with topical content, and whether they take a quality or quantity approach to social posting.
• Why Vasa doesn’t buy into the traditional formula for measuring the effectiveness of social posts, and the alternative formula he uses as his gold standard.
• What kinds of social content are working the best in 2021? Hint: It’s not video.

Vasa Martinez is Founder of Growth Buster, a digital + retail marketing agency and CMO of Outer Aisle. 

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Growth Buster
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Today, Dylan talks about his favorite moments from past episodes of the podcast in our 200th episode special.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today reveals how his case study meant to prove how big business could benefit from using higher quality ingredients quickly evolved into a business of his own pulling a million dollars per month. 

Daniel Hodgdon joins the Wavebreak Podcast to talk about how he leveraged his non-conventional background into building and scaling Vegamour into a successful company.

In this episode you’ll learn:

• How Daniel accidentally started Vegamour after getting frustrated with big businesses ignoring his advice to increase the quality of their products.
• The exact strategy Daniel used to scale quickly with Facebook Ads.
• Why choosing Vegamour’s first few products was a strategic decision, and what went into marketing the lash and brow serum first.

Daniel Hodgdon is Co-Founder and CEO of Vegamour, a holistic approach to hair wellness that incorporates clinically tested plant-based ingredients. Vegamour recently secured $80 million in minority growth investment from General Atlantic

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Vegamour
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this emergency podcast episode, you'll find out when iOS 15 is rolling out and everything you need to know.

Get the latest on the update to iOS 15 and impact to email marketing by subscribing to our free industry-leading newsletter. 

Click here to sign up ->

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

If you want to remain competitive in today’s marketplace with high ad costs, you need a best-in-class email and SMS program. 'Good enough' isn't good enough anymore.

A key to a great email program is a great segmentation strategy. In today's episode, learn how to effectively segment and mistakes to avoid.

Today Dylan dives into segmentation strategy for a best-in-class email program. 

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Dylan’s Klaviyo guest post on pre-Q4 List Priming
• Ep 178: How Chirp Grew to $40M/Year
• Get on the email list where we send our weekly Growth Levers
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

In this episode Dylan Kelley, CEO at Wavebreak, shares everything you need to know about Q4 email and SMS marketing for 2021.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Dylan’s Klaviyo guest post on pre-Q4 List Priming
• Ep 178: How Chirp Grew to $40M/Year
• Get on the email list where we send our weekly Growth Levers
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today leveraged customer experience to grow Olipop 600% in 2020—and they’re on track to DOUBLE that this year.

Eli Weiss joins the Wavebreak Podcast to talk about how more companies could be hacking growth by practicing new school customer experience principles.

In this episode you’ll learn:

• What exactly modern CX looks like, and how to make sure you’re not following a dated playbook unlikely to yield any results.
• The logic behind the counterintuitive decision Eli made when he encouraged his growth team to add friction to the Olipop funnel.
• Why keeping an open line of communication between Growth, CX, and Retention is essential to building an airtight brand.

Eli Weiss is Director of Customer Experience at Olipop, the soda you grew up sipping, but with the added benefit of microbiome and digestive health support.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• Olipop
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today was a driving factor in remodeling how women’s premium fashion brand NYDJ operates under-the-hood. 

Steve Morales joins the Wavebreak Podcast to share how you can start optimizing your team—and your tech stack—for scale.

In this episode you’ll learn:

• How Steve quickly identifies weak points in a tech stack by starting at the top and looking for inefficiencies with “gravitational pull”.
• Why most ecommerce brands would benefit massively from hiring a Google Analytics expert to clean up their GA account, instead of watching videos and mucking around themselves.
• The exact team structure NYDJ relies on for all their marketing efforts—including a breakdown of what’s in-house and what’s not.
• Why and how NYDJ made the switch from Salesforce Commerce Cloud to Shopify Plus. 

Steve Morales is VP of Marketing at NYDJ, a women’s premium fashion brand made for every body, all shapes, all sizes, and all ages.

Our industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.

Click here to sign up ->

• NYDJ
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.