LEADING BRANDS® — Wavebreak Podcast

Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast.

In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin.

Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide.

Peter and his family we’re living so remotely that there wasn’t really a need for a car. 

If they wanted to buy groceries, they’d have to jump in a plane and fly there.

While he loved the life of an Alaskan outdoor guide, he wanted to find a way to make some extra income.

So he started Groove Life, and has since grown it into a leader in their space with over 150 employees and a headquarters just outside of Nashville.

We talk about culture, hiring, why he landed on active lifestyle accessories, and some different ways he’s shifted his model throughout the years.

This episode will challenge you, but it’s an easy listen, and Peter shares some amazing insights.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Groove Life

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

Dylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way. 

In this special episode, we cover:

• Which Wavebreak clients grew the fastest and how they did it
• Top trends facing ecommerce brands
• Facebook ads in 2021 
• The impact of big retail on ecommerce in 2021

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

In 2004, Justin Gold was a vegetarian searching for a way to fuel his active lifestyle.

So he started making varieties of protein-packed nut butter, and now, he’s pretty much reinvented almond butter as we know it.

Today we’re joined by Justin Gold, founder of Justin’s.

In this episode we talk about his journey from starting in his kitchen, to raising money, recruiting talent, and ultimately exiting for $286 million.

We also talk about what his involvement with Justin’s looks like now, some of the products he enjoys the most, and his work in private equity.

Justin is someone who didn’t come from a typical business background and started something huge.

He’s a great reminder to be curious, and how sometimes the most important thing is simply getting started.  

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Justin's

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

When Kara Goldin decided to adopt a healthier lifestyle, she had to cut a habit that had been a part of her daily life for years: 

Diet Coke.

While searching for an alternative, she noticed the lack of healthy options on the shelves of her local Whole Foods.

So she decided to create her own.

Today we’re joined by Kara Goldin, Founder and CEO of Hint, Inc.

She went from a Diet Coke habit to creating one of the largest beverage companies in the world, with a huge presence both online and in-stores.

Kara now hosts the podcast The Kara Goldin Show, and published her first book, Undaunted: Overcoming Doubts and Doubters in October 2020, now a WSJ and Amazon Best Seller.

This is a great listen to bring in the new year with momentum and vision.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Hint

Kara Goldin's Book: Undaunted

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

The more you know your customers, the easier everything else becomes.

And ironically, some in the direct-to-consumer space seem to be afraid of communicating directly with their customers.

But the opportunity there is huge, and although it may require stepping out of your comfort zone, it’s a crucial step to growth.

In this episode we’re joined by Kyle Ewing, President and Founder of TerraSlate. He started with cold calls, going door-to-door, and is no stranger to stepping out of his comfort zone.

We cover things like:

-Funding your bootstrapped business

-How to generate quick revenue on the fly

-How he came up with the idea for TerraSlate paper

Feeling stuck? This might be what you need. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

TerraSlate Website

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

Paving your own lane doesn’t come easy. Especially in a crowded, competitive space.

But that’s exactly what the team over at Ugly has done, and in this episode we have CEO and Co-Founder of Ugly Drinks, Hugh Thomas.

They’re a great example of a brand being competitive and standing out in a crowded marketplace. 

We talk about how they came up with their unique name, give examples of other well known brands that started with a unique name, and go in-depth about Hugh’s vision for the company.

Everyone wants to build a big, growing business, but true vision is much more intricate than that.

Hugh talks about vision in a way that makes you think bigger.

As we head into 2021, this is a great episode to get clear on your vision for yourself and your company.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Ugly Drinks

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

It’s easy to follow the typical DTC playbook, but the ones who end up winning are the ones who break the rules.

In today’s episode we’re talking to David Wolfe, CEO and Founder of Olivers Apparel.

David gives us the perspective of a premium brand thriving in 2020, doing it their own way. 

We talk about tips and tools for bootstrapping a business, growing it to 7-figures, along with his retail and marketing strategies going into 2021.

This episode acts as permission for business owners to do what they feel is right for their business, even if it means breaking the typical rules of the DTC playbook.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Olivers Apparel

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

Just 5 years ago, Ian Schechter was working as a landscaper.

Now, he’s a serial ecommerce entrepreneur, owning and partnering in multiple 7-figure brands with 2 exits already under his belt.

On today’s episode he shares his formula for finding products, testing and scaling them in the marketplace, and doing it all without venture capital. 

He breaks his formula down to the exact dollar amounts, time frames, and channels to utilize.  

This is a great one for someone looking to launch more products, or even someone starting from scratch.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Ian Schechter Website

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

In today’s episode we’re joined by Liz Giorgi, CEO and Co-Founder of soona.

We talk about timely topics like:

- Effective treads for creative heading into 2021

- Multi-channel marketing and what channels to focus on

- Nailing creative ecommerce images and video

We also dive into helpful topics like hiring, leading a team, running the books, and how to see the results you want.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Soona website

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

10-years-ago, Jaime Schmidt started making natural deodorant in her Portland kitchen to sell locally at farmers’ markets.

Now, Schmidt’s Naturals can be found in stores all over the world.

In today’s episode we talk with Jaime about her journey with Schmidt’s Naturals, hiring, manufacturing, distribution, and much more.

This is a great listen for entrepreneurs all across the board.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Q4Method.com

Wavebreak

Private email list for ecommerce leaders

Supermaker Website

Color Capital Website

Book an intro call

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.