LEADING BRANDS® — Wavebreak Podcast

LEADING BRANDS® — Wavebreak Podcast

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LEADING BRANDS® — Wavebreak Podcast episodes

  • [153] Testing And Capitalizing On YouTube Top Of Funnel Ads

    This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.

    Brett Curry from OMGcommerce goes in-depth on YouTube ads with topics like:

    - Why YouTube has plenty of opportunity

    - Best type of YouTube ads to run

    - Dialing-in now and going full throttle during Q4

    To get access to 10+ recordings with industry leaders, visit Q4Method.com. 

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Q4Method.com

    Wavebreak

    Private email list for ecommerce leaders

    OMGCommerce Website

    OMGCommerce Guides

    Book an intro call

    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

    28 min
  • [152] Web Push And Multi-Channel Marketing With PushOwl

    This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.

    Adam Walker from PushOwl tells you all you need to know about push:

    - The importance of multi-channel marketing

    - Web push vs. mobile push

    - Engagement and retention tactics

    To get access to 10+ recordings with industry leaders, visit Q4Method.com.

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Q4Method.com

    Wavebreak

    Private email list for ecommerce leaders

    PushOwl

    Book an intro call

    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

    27 min
  • [151] Turn Refunds Into Exchanges This Holiday Season With Loop Returns

    This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.

    Tim Busa from Loop Returns talks everything returns, refunds, and exchanges including:

    -Making gift exchanges easy

    -Free shipping policies

    -Incentives for exchanges and more purchases

    To get access to 10+ recordings with industry leaders, visit Q4Method.com. 

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Q4Method.com

    Wavebreak

    Private email list for ecommerce leaders

    Loop Returns

    Book an intro call

    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

    35 min
  • [150] Maximizing Conversions Using Live Chat With HelpFlow

    This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.

    This week, Jon Tucker from HelpFlow digs in to live chat, covering topics like:

    - How live chat can save abandoned sales

    - 3 places live chat can fit in to drive conversions

    - Live chat examples and case studies

    To get access to 10+ recordings with industry leaders, visit Q4Method.com. 

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Q4Method.com

    Wavebreak

    Private email list for ecommerce leaders

    HelpFlow's Website

    Schedule a Strategy Call with HelpFlow

    Book an intro call

    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

    28 min
  • [149] Advanced Email Strategy For Q4 2020 With Wavebreak
    In today’s episode we’re joined again by Wavebreak’s Lead Strategist, Aleana Bargaoui.
    We cover actionable topics like:
    - What you should be doing in the weeks leading up to BFCM
    - Speaking to both buyers and gifters
    - Email cadence and quality over quantity
    We also talk about list priming, testing send times and subject lines, knowing the numbers, and other Q4 preparation tactics.
    This is a great listen for anyone looking for a practical Q4 email strategy.
    40 min
  • [148] Conversational Commerce For BFCM With Gorgias

    This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.

    In this edition we talk with Billy McClennan from Gorgias about customer service topics like:

    -The rise of mobile messaging apps

    -An omni-channel approach to conversational commerce 

    -How to turn these conversations into sales

    To get access to 10+ recordings with industry leaders, visit Q4Method.com. 

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Q4Method.com

    Wavebreak

    Private email list for ecommerce leaders

    Gorgias

    Get Your 2nd Month Free with Gorgias

    Book an intro call

    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    26 min
  • [147] Using Anticipation To Build Awareness And Loyalty With AfterShip

    This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.

    Today we speak with Joe Wyatt from AfterShip. He talks in detail about shipment topics such as:

    -Taking advantage of the anticipation period

    -Communicating ship status effectively

    -Tracking page tips and examples

    To get access to 10+ recordings with industry leaders, visit Q4Method.com.

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Q4Method.com

    Wavebreak

    Private email list for ecommerce leaders

    AfterShip

    Book an intro call

    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    25 min
  • [146] On-site Optimization For Holiday E-commerce Success with Justuno

    This episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season.

    Today we're joined by Mat Bingham, who's sharing how to optimize our web traffic along with:

    - On-site strategy for BFCM

    - AI product recommendations

    - The best way to grow your email and SMS subscribers

    To get access to 10+ recordings with industry leaders, visit Q4Method.com. 

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Q4Method.com

    Wavebreak

    Private email list for ecommerce leaders

    Justuno

    Free Trial of Justuno 

    Book an intro call

    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    25 min
  • [145] Scaling Cuts Clothing To Multiple 8-Figures

    Steven Borelli started Cuts Clothing back in 2016 with a Kickstater campaign and a mission to create the only shirt worth wearing.

    Just four years later they’ve sold millions of shirts and built a strong brand as the comfortable, casual, professional shirt for entrepreneurs.

    Steven and I go in-depth about the founding of Cuts, how he scaled the brand so quickly, along with actionable topics like:

    - How to build a strong, premium brand 

    - How they manage cash flow and funding to keep growing

    - Guiding principles and meeting cadence for staying on point with a growing team

    This is a great talk with a great guy and a great brand.

    You don’t want to miss this one!

    The 5-Minute Ecommerce Email Marketing Hack

    Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

    Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

    This is our secret sauce and we're giving it all away for free, no strings attached.

    Click here to download the checklist for free.

    Links:

    Q4Method.com

    Wavebreak

    Private email list for ecommerce leaders

    Cuts Clothing Website

    Cuts Clothing Instagram

    Book an intro call

    Learn more about Wavebreak

    This episode is sponsored by...

    Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

    41 min
  • [144] Prepping For The Biggest Q4 Ever With Wavebreak
    In today’s episode we’re joined again by Wavebreak’s Lead Strategist, Aleana Bargaoui.
    We cover timely topics like:
    - What’s happening in ecommerce right now.
    - How brands should prepare in these next few months.
    - Trends we’ve seen and what we've been doing to get ready.
    We also dive deep into user-generated content, where to find it, and how you can use it to level-up your brand and generate more revenue in Q4 and beyond.
    This is an important one!
    Listen to hear more about our upcoming event, The Q4 Method….
    27 min

About LEADING BRANDS® — Wavebreak Podcast

From the publisher's feed

Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every…