LEADING BRANDS® — Wavebreak Podcast

Competition in the beauty and cosmetics industry is intense. Many of the brands have been around for decades with billions in annual revenue. 

Today's guest is Natalie Mackey, CEO of Winky Lux. Launched in 2015, her cosmetics brand now has over 40 employees and is in more than 3,500 stores worldwide. 

How'd she do it? Relentless focus on customer experience and branding.

Most branding articles and podcasts are vague and fluffy, but this is not one of them.

On today's episode, Natalie and I dive deep into specific, actionable branding examples that she's used to build a strong brand in a competitive space fast.

If you want to build your company into an industry leader, this episode is a must-listen.

This is essential if you want to build a $100 million or $1 billion brand. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Winky Lux

Winky Lux Instagram

Natalie's Instagram

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

The bigger your ecommerce store gets, the more returns become a roadblock to scalability. 

In this interview, I interview Peter Sobotta, CEO and Founder of ReturnLogic.

We talk about:

- Where and how returns are holding you back

- How to turn returns into a marketing and retention opportunity

- Best practices for a best-in-class returns program

- Return fraud and what to do about it

- How returns can give you an edge over Amazon

And so much more. This episode is going to blow your mind and make your life 10x easier. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

ReturnLogic

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show we're joined by Alex Dastmalchi, founder and CEO of Vanity Planet and the Dastmalchi family of consumer brands.

We talk about building a fast-growing ecommerce brand. Everything from product to marketing to operations and beyond, including:

- How to find winning products

- How to identify and scale winning marketing channels to tens of millions in revenue

- How to keep operations running smoothly as you scale fast

- Diversifying revenue and marketing mix to bulletproof your brand

And much more. You don't want to miss this episode.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Dastmalchi

Vanity Planet

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Jenko Kent, Creative Director of VideGro. 

They create extremely effective video ads for brands like Harry's, Quip, Ridge Wallets, ThirdLove, Bear Mattress, and more.

Their videos get crazy results like 5x higher conversions and 80% lower CPAs, which allow their clients to scale their ad spends fast.

Listen to find out how. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

VideGro

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Sean Geng is co-founder of Smoke Cartel, the #1 online head shop, which means they sell pretty much everything but weed including CBD and other counterculture products.

What's interesting about their industry is that you can't market it with paid social and PPC. 

Sean and his team have scaled marketing by getting really creative.

In this episode we dive into:

- Advanced ecommerce SEO strategies to generate even more sales from your existing SEO strategy

- Maximizing sales from repeat orders

- Using product launches to increase sales

- A must-watch show during quarantine for every business owner

- Predictions on the future of ecommerce and how you can come out ahead of the pack

Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Smoke Cartel

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Jay B Sauceda, founder of online store Texas Humor and CEO of Sauceda Industries, a leading 3PL. 

With over 1.3 million followers, Jay shares his 2020 social media marketing strategies including:

- What they're doing to grow their follower base

- Types of content that's working well right now

- The viral content brainstorming that drives shares and grows their brand

- How they turn their followers into customers

In addition to running his successful ecommerce brand, he runs an industry-leading 3PL and shares the logistics lessons he's learned so far in 2020. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Texas Humor

Sauceda Industries

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

In today's episode I had a really fun conversation with Peter Keller who is CEO of FringeSport.

He started the company 10 years ago (100% bootstrapped) and he's working towards his vision to scale it into the Patagonia of the garage gym fitness movement.

He's made great progress towards that goal already without advertising and without taking on any outside investment. 

If you want to build a big, long-lasting DTC brand this episode is a must-listen.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Start-Up Drugs Article

Fringe Sport

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

With ROAS getting worse every year, it can be stressful as a consumer business owner.

Today on the show I'm joined by Calvin Quallis, Founder and CEO of ScotchPorter. 

He went from getting 6x ROAS in the good 'ol days to now getting 2x ROAS if he's lucky.

But he's not worried.

He spent the last few years diversifying his business and as a result, he's confident about his company's future. 

In this must-listen episode we dive into how to build a long-lasting consumer brand. 

Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Scotch Porter

Scotch Porter Instagram

Calvin's Instagram

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Mehdi Farsi, co-founder of State Bicycle Company. 

We talk about how they're driving growth during these crazy times as well as their plans for the rest of 2020.

We also talk about tried and true topics like brand collaborations. They've collaborated with iconic brands like Rick and Morty, The Simpsons, and Froot Loops. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

State Bicycle Co

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Bethany McDaniel launched her skincare brand Primally Pure in 2015.

Since then, she's grown the company to 30 employees with customers all over the world. 

They were able to scale in the competitive world of skincare by doubling down on product and a great content strategy.

Listen to learn more!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Primally Pure

Primally Pure's Blog

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.