LEADING BRANDS® — Wavebreak Podcast

Another extremely timely, behind-the-scenes episode for you.

Today on the show I’m joined by Brett Curry, CEO and co-founder of OMGCommerce — a leading ecommerce Google, YouTube, and Amazon ad agency.

In this behind-the-scenes conversation, you’ll learn:

- What's working with Google, YouTube, and Amazon ads right now

- The messaging that's working right now for Brett's 85+ ecommerce clients

- How you should increase/decrease spend during these times

- Strategy for the future: how to think about PPC over the next few weeks and months

Plus dozens of other nuggets that you won't want to miss. Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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OMGCommerce

Ecommerce Evolution Podcast

OMGCommerce Resources

Top YouTube Ad Templates

Authentic Customer Testimonial Guide

Strategy Session

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today I'm joined by Fran Dunaway, co-founder & CEO of TomboyX. 

Over the last 7 years, they've grown to millions in revenue and a team of 32. 

On today's episode I go behind-the-scenes with Fran on TomboyX's team, meeting cadence, and more. 

You'll learn tried and true tactics you can implement to improve productivity and communication with your team. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

TomboyX

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I’m joined by returning guest Jon MacDonald, founder and President of TheGood.com — a leading ecommerce and DTC conversion rate optimization firm.

In this behind-the-scenes conversation, you’ll learn:

• The #1 mistake your brand must avoid right now
• What top brands are doing to grow sales through this time period (with exact examples)
• Should you use a COVID banner on site?
• The one thing you need to be doing right now before this passes 

Plus many more ways to get ahead in this era of opportunity that we’re currently in.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

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Join our Private Newsletter with other top DTC brands

The Good

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Many of us start our business to create freedom in our lives. 

But then we become a slave to our own companies. 

We never unplug and work as much as can.

There's always something to do and new problems pop up every single day. 

But working less and living a life outside of work is actually one of the best things you can do as an entrepreneur. 

In today's episode I'm joined by Ashley Merrill, founder and CEO of Lunya. 

We chat about work/life balance, enjoying life outside of work as an entrepreneur, founder/CEO vision, and more. 

Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Lunya

Lahgo

The Deep

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

In this episode I'm joined by Steve Gallo, President of OOFOS, a footwear brand described by many customers as "life-changing". 

Before running OOFOS, Steve held various leadership roles at Adidas. Now he's creating an entire new category in footwear and crushing it. 

We chat in-depth about: 

- Leadership styles for tough times

- Growth strategy for 2020

- The future of retail online and beyond

Don't miss this one. Listen now! 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

OOFOS

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

MUST-LISTEN:

Today on the show I'm speaking with Russell Stone, co-founder and CEO of VIRUS - a performance compression clothing brand.

We chat about what it's like being named VIRUS in a time like this.

We also talk about Russell's experience working in ecommerce during the last recession. 

He was working for a 130-person brand that survived the tough times, but that company ended up failing post-recession a couple years later.

Since then, he's grown VIRUS over the last 10 years to 30 team members spread all across the globe. 

Unlike many people, he's not worried. Why? Listen to the episode to find out.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Virus Intl

Paul Graham Article

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

In the last 3 years, Danny Taing has grown his company Bokksu from $0 to $5 million in annual revenue.

In this episode we dive deep into:

- Branding: why you need it more than ever in 2020

- Marketing: what to do about rising ad costs

- Vision: how a big vision will motivate you and reduce stress and anxiety

And of course, much more - listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Bokksu

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Super excited for this interview and no, it's not clickbait. 

Dorie Smith is founder and CEO at Of Mercer - a modern clothing brand for women who work.

She's grown the business to millions in annual revenue without spending money on advertising. 

How'd she do it? Listen to the episode to find out. 

If you spend a lot on ads, this is a must-listen for discovering strategies outside of Facebook and Google as ad costs continue to rise in 2020.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Of Mercer

Of Mercer's Instagram

Episode with Scott from Oliver Cabell

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Every ecommerce business has some seasonal ups and downs.

Having the ability to maximize sales during the upturns and reduce impact of the downturns almost sounds too good to be true.

But that's the power of focusing on email and retention marketing.

In today's episode Dylan Kelley (founder/CEO of Wavebreak and host of this podcast) discusses how this works in practice.

Links Mentioned:

 - Schedule a call

- Retention marketing article

- Retention revenue calculator

- Previous episode: Retention Marketing Pillar #1

- Previous episode: Retention Marketing Pillar #2

Not too long ago, Patrick Sullivan Jr. was over $4 million in debt and not sure if his business would succeed.

Since then, he's turned things around and the business has taken off. 

They did $7 million in sales in 2018 and $9 million in 2019.

Today on show Patrick, co-founder & CEO of JigsawHealth, shares everything: 

- How he got over $4 million in debt

- Profit margins and how much they spend on marketing

- Their unique video marketing strategy that doubled their business

And much more! Listen to the end because Patrick shares tons of specific, actionable advice that you won't want to miss. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Jigsaw Health

Jigsaw Health's Videos

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.