LEADING BRANDS® — Wavebreak Podcast

Today joining me is Byron Walker, owner of SurvivalFrog.com, the largest and most well-known e-commerce store in the survival niche.

After years of growth and millions in sales, SurvivalFrog started to go under in 2017.

It was a long and painful journey, but the company was able to bounce back and finished 2019 more profitable than ever.

Listen to learn how Bryon turned around his business from heavy losses to great profits and survived the mental game behind it.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

SurvivalFrog

Stress Less, Accomplish More

Byron's LinkedIn

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Elizabeth Davis, founder/CEO of Shedavi, an all-natural hair care brand.

In this episode she reveals:

- Her most effective ad strategy leveraging content

- The marketing strategy she's doubling down on for 2020 (it's not what you think)

- The hiring framework she's used to keep her business profitable while growing

And much more. Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Shedavi

Shedavi's Instagram

Elizabeth's Instagram

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Special BONUS episode!

Part 2 of our Retention Marketing Series... 

Building a brand is one of the most profitable things you can do for your ecommerce business. 

But how the heck do you do it? 

Listen to this bonus episode to learn how to use branding and retention marketing to massively scale your ecommerce business.

Links Mentioned:

• Wavebreak
• Wavebreak's Retention Revenue Calculator
• Wavebreak's new Retention Marketing guide
• Schedule a call w/ Dylan, Founder/CEO of Wavebreak

How do you bootstrap an ecommerce business to 7-figures with a small team of 3?

Find out in this episode of the Wavebreak Podcast.

I'm joined by Adam Hendle, founder of men's personal care brand Ballsy.

In this episode he shares:

- How they've quickly grown to millions in revenue with a small team

- Influencer marketing strategies for 2020

- Branding advice to make your advertising and marketing stand out

And much more. Don't miss out, listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Ballsy

Ballsy's Instagram

Adam's Instagram

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by David Barnett, founder and CEO of PopSockets.

They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years.

Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

PopSockets

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by Ben Scrivens, owner of Fright-Rags, a horror shirt company.

He started the company in 2003 and has been in business for over 16 years.

In this episode he shares:

- How ecommerce marketing has changed over the last 16 years

- The impact of the financial crisis of 2007–2008 on his business and his plan for the future

- The marketing channels he's doubling down on and testing in 2020

And much more. Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Fright Rags

Tik Tok

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Special BONUS episode!

Search Retention Marketing in good ole Google, and what you’ll find is mostly… a bunch of fluff. Some stats, and quotes, and charts… a software pitch.

This is not that type of content.

The trend we see over and over goes something like this:

Fast-growing ecommerce store finds initial success on the back of one or two highly successful campaigns, product mentions, marketing tactics, etc...

Upon which they build and double-down on team, inventory, and more of what’s working…

And in doing so increase the underlying risk in their business.

And when that campaign, publicity, or tactic stops working, there hasn’t been a concerted effort to invest in alternative lead generation avenues and well... we have a problem.

At Wavebreak, we’ve dubbed 2020: The Year of Retention. And it’s based on a simple tenant for ecommerce stores: When growth comes, retention should follow.

In 2020, the relationships you already have will become even more important for the continued success of your store.

Over the next few weeks, we'll be diving into retention marketing and how it unlocks next level growth for ecommerce businesses.

Today on the show we're diving into Pillar #1.

Links Mentioned:

• Wavebreak
• Wavebreak's Retention Revenue Calculator
• Wavebreak's new Retention Marketing guide
• Schedule a call w/ Dylan, Founder/CEO of Wavebreak

United By Blue is an outdoor brand with a rapidly growing ecommerce presence.

They also have their own stores and wholesale to over 1,300 retail partners worldwide.

Today I'm joined by the founder and CEO, Brian Linton.

He shares what United By Blue is doing to stay competitive in 2020 as ad prices increase and the ecommerce space gets more competitive.

Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

United by Blue

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by William Forshaw, founder and CEO of Maxwell-Scott. 

He's grown the multi-million dollar business into a global brand selling in the US, UK, Australia, and many other countries. 

Listen to learn how.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Maxwell-Scott

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.

Today on the show I'm joined by returning guest, Ryan Popoff of Popov Leather.

This is his 3rd time on the show and in the last 3 years he's grown his business 3x - that's a lot of 3's!

In today's episode, you'll learn:

- The key hire that changed everything for Ryan's business and removed him from the day-to-day

- How Ryan got rid of his bank account anxiety

- The method Ryan used to increase revenue 3x over the last 3 years while also increasing PROFIT

And much much more!

If you've grown an ecommerce business to 7-figures and you want to take it to the next level and become a real CEO or simply take a vacation, this episode is a must-listen.

Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Popov Leather

Ryan's First Episode

Ryan's Second Episode

Listen on iTunes

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Rewind - Automatic Backups — Get peace of mind with daily, automatic Shopify and Klaviyo backups.