LEADING BRANDS® — Wavebreak Podcast

Doubling down on retention is more important than ever.

Ad costs have increased and ROAS isn’t as strong as it used to be.

With BFCM on the horizon, it’s time to start thinking about loyalty and rewards programs. 

This topic has never been more relevant and actionable, so today we’re replaying an episode Dylan did with Charlie Casey, co-founder and CEO of LoyaltyLion.

We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases, and how the most successful ecommerce brands are leveraging loyalty programs.

This episode has some crucial information you don’t want to miss!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Ecommerce Insights (Free App)

LoyaltyLion  Academy

LoyaltyLion

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

If you build a team without consciously building a team culture, you might end up with just a problematic assembly line.

You need to set the framework, guidance, expectations, meeting cadence…

Set the frame, win the game.

So what are the frames? How do we own them?

That’s exactly what McKenzie Bauer, the co-founder and CMO of Thread Wallets, and I talk about on this episode.

We also break down:

- Building a great culture that you and your team love.

- How to take a vacation (without the world ending).

- Tactical meeting schedules, cadences, and employee handbooks.

This is a big one you don’t want to miss!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Thread Wallets Website

McKenzie Bauer LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Shark Wheel has literally reinvented the wheel.

And since then they’ve scaled into retail and beyond, including working with top sports teams, luggage companies, and even farm equipment.

In this episode I speak with Zack Fleishman, Co-Founder and COO of Shark Wheel, on how they’ve managed to capitalize on the abundance of opportunities that come with something as valuable as reinventing the wheel.

We also go over actionable topics like:

• Their ecommerce strategy for 2020
• How they come up with new products and balance it with staying focused on what’s already selling well
• How they have landed top partnerships with sport leagues and brands
• Their “free” press strategy that gets them national coverage 
• How they inspired NASA

And much more. Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Shark Wheel Website

Zack Fleishman LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Ever wanted to go behind the scenes with top brands and see how they produce their creative?

Joining me is Jazmin Alvarez, CEO of Pretty Well Beauty.

Prior to starting Pretty Well Beauty, she produced creative for brands like Ralph Lauren, Calvin Klein, Sephora, Fenty Beauty by Rihanna, Target, and more.

Now she runs Pretty Well Beauty using some of the insight she’s gained in her 10 years working on set as a Senior Photo Director and Casting Director.

In this episode, we dive into:

- How massive retail brands produce their creative and how you can translate it to your business.
- How Fenty Beauty changed the game and the groundbreaking campaign Jazmin worked on.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Pretty Well Beauty Website

Pretty Well Beauty Instagram

Jazmin Alvarez LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

On today’s episode we’re diving into what makes an amazing customer experience and how to separate that from the typical online encounter.

I’m joined by Reggie Black, CEO of BetterWayHealth. He cares a lot about creating a Chick-fil-a or Ritz-Carlton experience with his ecommerce model, and even took his team to Ritz-Carlton for some on-site training.

We go over actionable topics like:

• Tactical examples of what great customer experience looks like.
• How Reggie’s taken what he’s learned from his training with companies like Ritz-Carlton and incorporated it into his team’s practices.
• How he’s embedding these values into the culture of his company while maintaining quality as they scale.

This is an important episode you don’t want to miss.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Better Way Health Website

Traction: Get a Grip on Your Business by Gino Wickman

The Ritz-Carlton Leadership Center

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Jon Richards co-founded NOMATIC with $0, a wallet, and a Kickstarter page five years ago. Since then, they’ve raised over $13 million through crowdfunding and grown NOMATIC to over $20 million in annual revenue. 

In this episode we chat about:

• How established brands can use crowdfunding to launch new products and raise funding and grow their customer base
• The advertising strategies they used to scale beyond Kickstarter to over $20 million
• How they’re marketing their travel-focused brand during a travel ban
• Why they brought their video ads studio in-house

Listen now!

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Create Launch Go website

NOMATIC website

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

In this episode we're diving even deeper into analytics-driven marketing and ecommerce growth. 

I'm joined by Aidan Corbett, CEO of Wayflyer, who has been doing this for years. He comes from working with large online retailers and he knows how to turn data and analytics into action that grows brands.

In this episode we cover:

- How to maximize growth and profit as a bootstrapped ecommerce brand

- How to make your analytics accurate and understand where your traffic and sales are actually coming from

- Industry benchmarks to compare to your brand

- And other tips for balancing profit and growth to get you into the "sweet spot"

This is a super actionable, tactical episode you don’t want to miss.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Wayflyer Website

Aidan Corbett LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

It’s way more simple to hit your next revenue target than you think.

Whether your target is $10 million or $100 million, the data will help you get there.

But we’ve heard that a million times, how do you actionably use data to scale your business to the next level? 

It requires two things: 1) Mindset 2) Knowing which levers to pull and when. 

That’s exactly what we chat about in this episode of the podcast featuring Rory McGonigle, co-founder of Smart eStrategy and Hiker Hunger Outfitters. 

He grew his brand from zero to 7-figures within months using his love for data and has continued to scale it since.

Today’s actionable podcast brings topics like:

- How to fall in love with the numbers

- Benchmarks for traffic, conversion rates, revenue targets, and add to cart rates

- How to reinvest profit back into the business

- Scaling your business using the numbers and data

This is a must listen for those who want fast, data-driven growth.

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Hiker Hunger Website

Smart eStrategy Website

Rory McGonigle LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.

Movers+Shakers created the most-viral campaign ever on TikTok for e.l.f. Cosmetics, with consumers contributing 3 MILLION user-generated videos and 5 billion views.

Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter.

The original music track became so popular, they released it on Spotify & iTunes, and DJs played it in clubs.  It racked up 20M+ streams.

In this episode, I'm joined by Evan Horowitz, co-founder and CEO of Movers+Shakers, the agency behind this successful campaign.

We cover TikTok fundamentals, success strategies for brands, and best tips for getting started. 

Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.

Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.

This is our secret sauce and we're giving it all away for free, no strings attached.

Click here to download the checklist for free.

Links:

Wavebreak

Private email list for ecommerce leaders

Book an intro call

Movers+Shakers Website

Movers+Shakers TikTok Webinar

Movers+Shakers Elf TikTok Challenge

Evan Horowitz LinkedIn

Learn more about Wavebreak

This episode is sponsored by...

Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.