Leah Paulos is the founder and director of publicity for Press Shop PR and Book Publicity School. With a background in journalism as a writer and magazine editor at Condé Nast, Leah brings a unique perspective to book publicity, having been on the receiving end of pitches. After transitioning from journalism, she founded Press Shop PR to help authors navigate the challenging world of book promotion, especially as publishing houses provide less marketing support than in the past. Her team has worked with nearly 350 authors, from bestsellers like Neil deGrasse Tyson to debut novelists with small independent presses.

In this episode:

• The difference between publicity and paid advertising
• How Leah's journalism background informs her approach to publicity
• Case studies of successful book promotion campaigns
• Finding the right media outlets for your specific book
• How to create an effective pitch for journalists and media outlets
• Establishing credibility when self-publishing
• The importance of appearing in various media formats
• Overview of Book Publicity School's programs and offerings
• Overcoming the intimidation of self-promotion
• Practical steps for authors to start their publicity journey

Resources mentioned:

• Press Shop PR - https://www.pressshoppr.com/
• Book Publicity School - https://www.bookpublicityschool.com/
• Free monthly "101" class available on Book Publicity School's website: https://www.bookpublicityschool.com/101

Connect with Leah Paulos:

• Linkedin: https://www.linkedin.com/company/press-shop-pr/
• Bsky.App: https://bsky.app/profile/leahpaulos.bsky.social
• Facebook: https://www.facebook.com/profile.php?id=100090936998502

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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