Now is the best time to add value to your customers by leaning in and becoming a resource during turbulent times. Today organizations need a guiding light, and in this interview Meridith Elliott Powell shares how when the market is challenging, it’s the time to support your customers and navigate through uncertainty. You have to believe in your bones that your customers need you show to them that how you are invested in solving their pain points. Join in as Meridith and host Natalie Benamou take a deep dive into uncertain times and how you can thrive in your organization and with your clients.

How Can We Lean In to Customers In Uncertain Times?

Fear is the biggest obstacle out there. If you don’t address uncertainty and create a culture that says, “It is okay that we don’t know what is coming at us in the marketplace.” If you don’t focus on mindset, uncertainty produces one emotion in yourself and the organization. That is fear. Research backs it up. Fear shuts down innovation and creativity. It is the skill you need to come up with new ideas to get around obstacles. It shuts down engagement. When people are fearful, they are trying not to be seen and heard. They don’t want to get fired. All of that shuts down bottom-line results.

The biggest obstacle is that leaders are not recognizing that people are coming to work fearful. When they come to work fearful and if you as a leader are fearful, you need to address that and find a way to get beyond your fear. When you do, it is going to put you in a position to be successful. There is so little we can control in this marketplace, more than any other time I have been in business. You can control the quality of the people around you and the level to which you are engaged. If you do that, you are going to be in the best position to handle any obstacle that comes your way.

Quotes from Meridith:

“Your customers need you now more than they did a couple of years ago. It's not the time to pull back; it's the time to lean in.”

“When the marketplace gets challenging, that is your greatest opportunity.” 

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HerCsuite™ Founder and Podcast Host Natalie Benamou when she isn't speaking and hosting the podcast can be found on HerCsuite™ LinkedIn and HerPower2 LinkedIn.

Thank you to Meridith for being on the show and for being a featured speaker of HerCsuite™, and to you for listening to the show and shining your light in the world! Special

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