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Our episode guest is Diane Schwartz, the CEO of Ragan Communications. Diane is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator. 

Five things you’ll learn from this episode:

1. The key day-to-day roles of communicators
2. If and how brands should take a stand on social issues
3. The most important skills that communicators need today
4. How PR professionals can reduce stress 
5. The importance of brand consistency and transparency 

Quotables

• “What we used to call soft skills like empathy, relationship building, trust, and presentation skills, these are hard skills now. They are absolutely necessary.” – @dianeschwartz
• “The leader in the room should listen to everyone first before weighing in.” – @jasonmudd9
• “Communicators need to learn how to ask for more and not be afraid to ask for more.” – @dianeschwartz
• “We should be hiring people who are curious, who want to learn more, who want to dig in; people who are really curious about the market they serve and the people around them.”– @dianeschwartz

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About Diane Schwartz

Diane Schwartz is a powerhouse in the communications sector with more than 20 years of experience as a trusted leader and creator. She serves communicators at all stages of their careers through conferences, training programs, councils, and subscription products. Through Ragan’s Workplace Wellness Insider, Diane provides resources to promote corporate well-being and align employee health with company goals. 

Guest’s contact info and resources:

• @dianeschwartz on Twitter 
• Diane Schwartz on LinkedIn
• Email: [email protected]

Additional Resources:

• Visit www.ragan.com/ontopofpr for $100 off on Ragan’s Future of Communications Virtual Conference 

Episode recorded: September 24, 2021

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
• Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.