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Unveiling the Unexpected: How a Designer's Journey from Typewriters to Lead Magnets Transformed the Book Marketing Game. From 1980's typesetting to modern-day lead magnets, discover the untold story of Michele de Filippo's business evolution. Are you ready to unravel the surprising secrets behind creating effective lead magnets for authors, straight from a 1980's entrepreneur turned modern marketing maven? Stay tuned for the full scoop on this unexpected transformation. #LeadMagnetCreation #BlogToBookletTransformation #AuthorServicesDesign #LeadContrategies #BookPromotionLeadMagnets #AuthorMarketingTips #EffectiveLeadGeneration #BookSalesStrategies #LeadMagnetIdeas #AuthorMarketingSuccess

Key Moments 

00:00:00 - Introduction to the guest   
00:04:33 - Understanding Lead Magnets   
00:10:25 - Success Story with Lead Magnets   
00:12:39 - Using Lead Magnets for Book Promotion   
00:13:57 - Balancing Information and Self-Promotion   
00:14:49 - Annoyance with Excessive Emails   
00:15:20 - Proper Email Marketing   
00:16:08 - Maintaining Sane Communication   
00:17:20 - Lead Magnets and Authenticity   
00:21:17 - Leveraging Lead Magnets for Authors 

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