Learn Marketing

Learn Marketing

By Learn with ADmyBRANDBusinessMarketing
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Learn Marketing episodes

  • S2C4A5 What is Brand Loyalty?

    Season/Course 2: Universe of Brand

    Chapter 4: Brand Equity

    Abstract 5

    What is Brand Loyalty? Brand loyalty occurs when a customer chooses to repeatedly purchase a product produced by the same company instead of a substitute product. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C4A4 What is Brand Association?

    Season/Course 2: Universe of Brand

    Chapter 4: Brand Equity

    Abstract 4

    What is Brand Association? Brand association is all about reinforcing positive attributes about your brand and helping them take hold in the mind of the consumer. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C4A3 What is Perceived Quality?

    Season/Course 2: Universe of Brand

    Chapter 4: Brand Equity

    Abstract 3

    What is Perceived Quality? Perceived Quality is the impression of excellence that customer experiences about a product, brand or business, derived through sight, sound, touch, and scent. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C4A2 What is Brand Awareness?

    Season/Course 2: Universe of Brand

    Chapter 4: Brand Equity

    Abstract 2

    What is Brand Awareness? Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C4A1 What is Brand Equity?

    Season/Course 2: Universe of Brand

    Chapter 4: Brand Equity

    Abstract 1

    What is Brand Equity? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S2C3A5 🎯Case Study: P&G

    Season/Course 2: Universe of Brand

    Chapter 3: Brand Architecture

    Abstract 5

    Case Study: P&G
    P&G is a well-known brand across the globe. How does P&G determine which audience to target and which age group to focus on? Let's take a look at the case study of P&G to understand that.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S2C3A6 What is Hybrid Architecture?

    Season/Course 2: Universe of Brand

    Chapter 3: Brand Architecture

    Abstract 6

    What is Hybrid Architecture? The hybrid architecture is a combination of two or more brand architectures. Some sub-brands link to the master brand, but others remain separate. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C3A3 🎯 Case Study: FedEx

    Season/Course 2: Universe of Brand

    Chapter 3: Brand Architecture

    Abstract 3

    Case Study: FedEx. You must have received a package at your doorstep by FedEx, but, did you know that FedEx has over 6 brands under its roof? Let's look at the branded house of FedEx and understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S2C3A4 What is House of Brands?

    Season/Course 2: Universe of Brand

    Chapter 3: Brand Architecture

    Abstract 4

    What is House of Brands? House of Brands is home to numerous brands, each independent of one another, and each with its own audience, marketing, look and feel. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C3A2 What is Branded House?

    Season/Course 2: Universe of Brand

    Chapter 3: Brand Architecture

    Abstract 2

    What is Branded House?A Branded House is a strategy where more than one company's products are sold under one name/branding umbrella. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min

About Learn Marketing

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.