Learn Marketing

Learn Marketing

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Learn Marketing episodes

  • S2C5A8 🎯 Line Extension Story: Colgate

    Season/Course 2: Universe of Brand

    Chapter 5: Brand Strategies

    Abstract 8

    Line Extension Story: Colgate
    Colgate is a well-known brand across the globe. How does Colgate determine which audience to target and which age group to focus on? Let's take a look at the case study of Colgate to understand that.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S2C5A7 🎯 Brand Extension Story: Starbucks

    Season/Course 2: Universe of Brand

    Chapter 5: Brand Strategies

    Abstract 7

    Brand Extension Story: Starbucks
    Starbucks is a well-known brand across the globe. How does Starbucks determine which audience to target and which age group to focus on? Let's take a look at the case study of Starbucks to understand that.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C5A6 What is the difference between Brand extension and Line extension?

    Season/Course 2: Universe of Brand

    Chapter 5: Brand Strategies

    Abstract 6

    What is the difference between Brand extension and Line extension? A line extension uses a current brand name to enter a new market segment in its product class, whereas a brand extension uses a current brand name to enter a completely different product class. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C5A5 What is New Brand?

    Season/Course 2: Universe of Brand

    Chapter 5: Brand Strategies

    Abstract 5

    What is New Brand? A new brand occurs when the firm is expanding its offering – by developing a new product line that they haven't offered before – and as a result, need to build a new brand. Branding, Marketing Strategy, New Product Process. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C5A4 What is Multi-Brand?

    Season/Course 2: Universe of Brand

    Chapter 5: Brand Strategies

    Abstract 4

    What is Multi-Brand? Having a multi-brand strategy means having a portfolio of products with different brands or names, all owned and managed by the same company. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C5A3 What are Brand Extensions?

    Season/Course 2: Universe of Brand

    Chapter 5: Brand Strategies

    Abstract 3

    What are Brand Extensions? Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C5A2 What are Line Extensions?

    Season/Course 2: Universe of Brand

    Chapter 5: Brand Strategies

    Abstract 2

    What are Line Extensions? Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C5A1 What are Brand Strategies?

    Season/Course 2: Universe of Brand

    Chapter 5: Brand Strategies

    Abstract 1

    What are Brand Strategies? A branding strategy is a long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C4A7 What is the difference between Brand value and Brand equity?

    Season/Course 2: Universe of Brand

    Chapter 4: Brand Equity

    Abstract 7

    What is the difference between Brand value and brand equity? Brand equity refers to the importance of a brand in the customer's eyes, while brand value is the financial significance the brand carries. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S2C4A6 What is Brand Value?

    Season/Course 2: Universe of Brand

    Chapter 4: Brand Equity

    Abstract 6

    What is Brand Value? Brand value is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.