Learn Marketing

Learn Marketing

By Learn with ADmyBRANDBusinessMarketing
Download on the App Store

Learn Marketing episodes

  • S1C3A4 What is Psycographic Segmentation?

    Season/Course 1: Intro to Marketing

    Chapter 3: STP Concepts & Analysis

    Abstract 4

    What is Psychographic Segmentation? Psychographic segmentation is defined as a market segmentation technique where groups are formed according to psychological traits that influence consumption habits drawn from people’s lifestyle and preferences. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S1C3A3 What is Demographic Segmentation?

    Season/Course 1: Intro to Marketing

    Chapter 3: STP Concepts & Analysis

    Abstract 3

    What is Demographic Segmentation? Demographic segmentation is a market segmentation technique where an organization's target market is segmented based on demographic variables such as age, gender, education, income, etc. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S1C3A2 What is Geographic Segmentation?

    Season/Course 1: Intro to Marketing

    Chapter 3: STP Concepts & Analysis  

    Abstract 2

    What is Geographic Segmentation? Geographic segmentation is a marketing strategy used to target products or services at people who live in, or shop at, a particular location. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S1C3A1 What is Segmentation?

    Season/Course 1: Intro to Marketing

    Chapter 3: STP Concepts & Analysis

    Abstract 1
    What is Segmentation? Segmentation or Customer segmentation is the process by which you divide your customers up based on common characteristics – such as demographics or behaviors, so you can market to those customers more effectively. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S1C2A9 What is STP in marketing?

    Season/Course 1: Intro to Marketing

    Chapter 2: Core Marketing Concepts

    Abstract 9
    What is STP in marketing? STP is an acronym for Segmentation, Targeting, and Positioning – a three-step model that examines your products or services as well as the way you communicate their benefits to specific customer segments. In a nutshell, the STP marketing model means you segment your market, target select customer segments with marketing campaigns tailored to their preferences, and adjust your positioning according to their desires and expectations. Let's understand this IMPORTANT CONCEPT in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S1C2A8 What is a Marketing Mix?

    Season/Course 1: Intro to Marketing

    Chapter 2: Core Marketing Concepts

    Abstract 8
    What is a Marketing Mix? The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion, and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People, and even Politics as vital mix elements.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S1C2A7 What is Supply Chain?

    Season/Course 1: Intro to Marketing

    Chapter 2: Core Marketing Concepts

    Abstract 7
    What is Supply Chain? The value chain is a process in which a company adds value to its raw materials to produce products eventually sold to consumers. The supply chain represents all the steps required to get the product to the customer. Let's understand this in more details in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S1C2A6 What is a Value Proposition?

    Season/Course 1: Intro to Marketing

    Chapter 2: Core Marketing Concepts

    Abstract 6
    What is a Value Proposition? In marketing, a value proposition stands as a promise by a company to a customer or market segment. The proposition is an easy-to-understand reason why a customer should buy a product or service from that particular business. Let's understand this concept in more detail in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S1C2A5 What is a Value?

    Season/Course 1: Intro to Marketing

    Chapter 2: Core Marketing Concepts

    Abstract 5
    What is a Value? Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value is equal to the perceived benefits minus the perceived costs. Let's learn more about it in this episode.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S1C2A4 What is a Target Market?

    Season/Course 1: Intro to Marketing

    Chapter 2: Core Marketing Concepts

    Abstract 4
    What is a Target Market? In marketing, a target market is a group of people with some shared characteristics that a company has identified as potential customers for its products. Identifying the target market informs the decision-making process as a company designs, packages, and markets its product.

    For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min

About Learn Marketing

From the publisher's feed

Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.