Learn Speak Teach

Learn Speak Teach Episode #122 with Gloria Chou.

Have your eyes been on a podcast you'd love to be featured on, but you're not sure how to make it happen? 

In this episode, PR expert Gloria Chou shares exactly how to stop sending fluffy pitches and start crafting ones that get a YES.

Gloria introduces her CPR pitching framework, a method built on real world experience and thousands of conversations, aiming to help founders and small business owners craft pitches that resonate. From the importance of specificity and relevance, to why founders should sign off on their own pitches, this conversation is packed with actionable insights and some hard truths for anyone looking to get featured on podcasts or in the media.

Let’s tap into some of Gloria’s  wisdom.

During this episode, you will learn about:

[02:07] Common pitch template

[03:29] Ingredients for a good pitch

[05:28] Email etiquette for pitching

[06:42] How to send relevant pitches

[07:07] Understanding Gloria’s CPR method

[11:27] How to determine your area of genius

[14:01] Dissecting a pitch

[16:44] Send a screenshot

[20:59] Gloria’s podcast

https://www.gloriachoupr.com/podcast 

[22:48] Connect with Gloria and learn how to land a feature

Website: https://www.gloriachoupr.com/ 

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Instagram: https://www.instagram.com/gloriachoupr 

LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/ 

[23:49] How to do better when starting out in PR

[24:58] How to choose a podcast to feature on

[26:45] Grab free resources from Gloria

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Message “Ben” on Instagram: https://www.instagram.com/gloriachoupr 

Key Takeaways:  

• “We're the gatekeepers of our audience's ears, so we need to know that it's about them and not about us.” ~Gloria Chou [07:11]

• If you're thinking of hiring a company to do pitching for you, chances are they're not going to do as good of a job as you can do for yourself. ~  Gloria Chou [16:28]

• “There’s no time like the present.” ~ Gloria Chou [24:18]

• “The riches are in the niches.” ~ Gloria Chou [25:14]

“I think we need to be comfortable with NO because otherwise, we're not going to get to YES.” ~ Gloria [24:59]

Keep In Touch with Gloria Chou:

Website: https://www.gloriachoupr.com/ 

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Instagram: https://www.instagram.com/gloriachoupr 

LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/  

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #121 with Devin Ray Butler

Devin Ray Butler is the CEO and Founder of Arizona Entrepreneurs. In this episode, he sits down with Ben Albert to share his insights on community building.

Originally from Michigan, Devin moved to Arizona with no network. Within just a few years, he launched the state’s fastest-growing entrepreneurial community. Today, that community has expanded beyond Arizona into other states.

In this episode, Devin shares his journey in growing Arizona Entrepreneurs into what it is today. He also offers practical tips for beginners and seasoned community builders alike.

Timestamp:

[01:22] How Devin Butler took over Arizona

[04:27] What makes Arizona attractive?

[05:50] The start of Arizona Entrepreneurs

[12:18] Evolution of Arizona Entrepreneurs

[18:52] How to create a community

[20:27] Community launch

[24:13] Revolutionizing GrowGetters ONLY

[28:12] Basics of community building

[31:56] The concept of pre-selling

[33:59] Hosting events

[37:23] Integration assignment:

1.Attend in-person events and immerse yourself in a community

2.Identify your niche and the people you want to serve

3.Start an online school, fill it with your ideal clients, and define what content will be free versus paid.

[41:37] Grab a free ticket

[42:29] Connect with Devin Ray Butler

Website: https://arizonaentrepreneurs.com/ 

Instagram: https://www.instagram.com/devinraybutler/ 

Community Launch: https://www.instagram.com/communitylaunch/  

Arizona Entrepreneurs: https://www.instagram.com/arizonaentrepreneurs/ 

Key Takeaways: 

• People want accountability and support. They want to have access to the creator and the person they’re learning from, live on calls.~ Devin Butler [19:05]

• “I believe the best way to scale any kind of info product offer is by giving away a portion of it for free."~ Devin Butler [22:34]

• Look at what’s working, what people are making money from online, and figure out how you can do it better by adding your unique twist.~ Devin Butler [29:26]

• Sometimes, especially in the info space, creating something that’s never been done before can be great, but it can also be risky because the market might not want it.~ Devin Butler [29:42]

• When it comes to launching a product or service, I’m a big advocate of just putting it out there and seeing what kind of feedback you get, rather than spending 35 hours developing a course no one has validated yet.~ Devin Butler [31:09]

• "If you presell something, it lights a fire under you, you figure it out and build the thing."~ 

Devin Butler [32:04]

Keep In Touch with Devin Ray Butler:

Website: https://arizonaentrepreneurs.com/   

Instagram: https://www.instagram.com/devinraybutler/   

Community Launch: https://www.instagram.com/communitylaunch/   

Arizona Entrepreneurs: https://www.instagram.com/arizonaentrepreneurs/ 

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #120 with Charley Johnson.

To be a Chief Consciousness Officer, you need to remain neutral in all situations. But how possible is it to truly stay neutral?

Charley Johnson, the world’s first Chief Consciousness Officer, joins Ben Albert to spill the beans. In this in-depth conversation, they unpack what consciousness really is, how it's understood by different people, its role in organizations, how awareness of consciousness can transform your life, and the unique responsibilities of a Chief Consciousness Officer.

Listen and learn.

During this episode, you will learn about:

[01:16] Defining the Chief Consciousness Officer

[03:13] Consciousness in organizations

[05:22] Can consciousness change?

[09:05] Charley’s book: Truth Has No Sides

[10:36] The power of unlearning

[13:31] Making the world better

[21:29] The role of a consciousness officer in an organization

[26:53] AI and consciousness

[31:48] Benefits of consciousness

[34:28] Is consciousness utopia?

[37:03] A good judge

[41:36] COO versus CCO

[46:20] Falling of Ben’s sign

[47:48] Connect with Charley Johnson

[48:38] Charley’s next move

Key Takeaways: 

• "Business was taken over by technology. Humanity is now going to be taken over by consciousness." ~ Charley Johnson [01:43]

• "Consciousness has been within business already. We just haven't been paying attention to it. Now, we're becoming aware of it." ~ Charley Johnson [02:01]

• "The same mind that creates a problem can't solve it. We must go to the source." ~ Charley Johnson [02:33]

• We as humans don't understand how much we negate and cut people off and don't open ourselves up because of the division we've created. ~ Charley Johnson [24:34]

• "Knowledge is structured in consciousness." ~ Charley Johnson [27:30]

• "The benefit of consciousness is wiping the grease away from the windshield of humanity." ~ Charley Johnson [32:32]

• "We as humans are full of bias and conditioning." ~ Charley Johnson [38:24]

• "We all have our own ability to blow as much wind into our sail as we humanly possibly can." ~ Charley Johnson [44:32]

Keep In Touch with Charley Johnson:

LinkedIn: https://www.linkedin.com/in/charley-johnson-7202ba205/   

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #119 with Kate Eckman.

True fulfillment doesn’t come from external achievements or validation but from the alignment of mind, body, and spirit. A fulfilling life begins with self-awareness. By investing in our well-being and addressing challenges like trauma, we unlock the potential for greater success and a more profound sense of purpose that guides every aspect of our lives.

This episode features Kate Eckman, creator and host of the Rawish with Kate Eckman podcast and author of The Full Spirit Workout. Kate discusses the concept of self-crisis, explaining what happens when we silence our struggles and avoid confronting them. She also provides practical insights on how to navigate and heal from trauma, both personally and when supporting others.

As the episode unfolds, Kate explores the power of owning our decisions, free from outside pressures. She also emphasizes how investing in personal growth and well-being can lead to greater success and fulfillment in life and business.

Finally, Kate reflects on some of the most meaningful conversations she’s had with renowned figures, offering a glimpse into the wisdom that has shaped her own journey.

During this episode, you will learn about:

[01:34] What people don’t talk about

[06:40] Self-crisis

[14:24] Trauma

[29:57] Owning your decisions 

[36:15] Investing in yourself

[41:36] Most meaningful conversations

[44:37] Connect with Kate Eckman 

• Podcast: https://www.kateeckman.tv/podcast

                : https://podcasts.apple.com/us/podcast/rawish-with-kate-eckman/id1766505668

Key Takeaways:  

• If we have trouble connecting emotionally with someone, it’s because we haven’t emotionally connected with ourselves. ~Kate Eckman [17:57] 

• “All of humanity’s problems stem from man’s inability to sit quietly in a room alone.” ~Blaise Pascal [20:30] 

• No one in the audience is ever going to have more fun than you are having on stage. ~Kate Eckman [22:30]

• “No one is ever going to love your business more than you do.” ~Kate Eckman [22:38]

• “You can’t collect unless you invest.” ~Kate Eckman [36:15]

• We store all our trauma in our bodies. ~Kate Eckman [38:16]

• “If you can change yourself, you can change the world.” ~Kate Eckman [49:56]

People Mentioned and Other Resources:

1. Kendrick Lamar

2. Barack Obama

3. Oprah Winfrey

Keep In Touch with Kate Eckman:

Website: https://www.kateeckman.tv/

Twitter: https://twitter.com/kateeckman

LinkedIn: https://www.linkedin.com/in/kateeckman/

Pinterest: https://www.pinterest.com/kateeckman/\

YouTube: https://www.youtube.com/@KateEckmanTV

Instagram: https://www.instagram.com/kateeckman/

Podcast: https://www.kateeckman.tv/podcast

             : https://podcasts.apple.com/us/podcast/rawish-with-kate-eckman/id1766505668

•  Check out The Full Spirit Workout by Kate Eckman: https://bit.ly/3S2boMq

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #118 with John David Mann.

Many authors have difficulty finding the key factor that will make their work stand out. As a result, they often end up with books that fail to make the desired impact on readers. So, what’s the secret behind every successful book?

Today, John David Mann sheds light on the key factors that contribute to a book’s success. John is an award-winning author and writing coach, best known for co-authoring the New York Times bestseller The Go-Giver. With over 40 books to his name, he has established himself as a powerful voice in the writing community.

In the episode, John discusses the elements that made The Go-Giver irresistible to readers. Additionally, he introduces his online course Book Concepts That Sell, designed to provide writers with practical advice and insightful strategies to improve their writing.

John also dives into the limitations of AI in writing, emphasizing its inability to capture true creativity and originality. Moreover, he shares insights on the power of partnerships in writing, highlighting the key red flags and green lights to watch for when collaborating with other authors.

Finally, John reveals his “secret sauce” for writing success and the motivation that drives his passion for writing. Let’s tap into some of his wisdom.

During this episode, you will learn about:

[01:49] Common trait of successful books

[07:21] The Go-Giver: https://johndavidmann.com/books/the-go-giver/

[15:00] Current focus

[16:10] AI limitations 

[20:03] Online course: https://bookconceptmagic.com/

[24:06] Partnership with other authors

[28:31] Red flags & green lights

[33:00] John’s secret sauce

[43:06] Newsletter: https://johndavidmann.com/newsletter/

[46:48] Writing Motivation

[47:52] Connect with John David Mann

• Website: https://johndavidmann.com/

Key Takeaways:  

• Every successful book has a magnetically compelling and irresistible core concept. ~John David Mann [01:49]

• “The greatest truths are found in paradox.” ~John David Mann [10:10]

• An author should never do their cover. ~John David Mann [18:58]

• A successful partnership requires mutual respect for each person’s area of expertise. ~John David Mann [30:46]

• “Empathy is the number one skill set for an effective writer.” ~John David Mann [35:15]

• “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” ~Robert Frost [39:58]

• “Every writer is the first reader of their book.” ~John David Mann [40:54]

• “Everyone is necessarily the hero of his own life story.” ~John Barth [43:52]

People Mentioned and Other Resources:

1. The Go-Giver

2. The Latte Factor 

3. Cold Fear

4. The Automatic Millionaire

5. Smart Women Finish Rich

6. The Alchemist

7. Man’s Search for Meaning

8. How to Write Good: https://johndavidmann.com/2021/03/02/how-to-write-good/

Keep In Touch with John David Mann:

Website: https://johndavidmann.com/

X: https://twitter.com/JohnDavidMann

LinkedIn: https://www.linkedin.com/in/johndavidmann/

Facebook: https://www.facebook.com/johndavidmann

Instagram: https://www.instagram.com/johndavidmann/

Writing workshop: https://bookconceptmagic.com/

Newsletter: https://johndavidmann.com/newsletter/

David Mann’s books: https://johndavidmann.com/books/

How to Write Good: https://johndavidmann.com/2021/03/02/how-to-write-good/

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #117 with Kate Ponzi.

Hiring the right people is crucial for building strong, successful teams. It requires a thoughtful and strategic approach to find individuals who not only possess the necessary skills but also align with the company’s values and long-term vision.

In this episode, we are joined by Kate Ponzi, Partner and VP of Social at YAP Media. Kate shares her journey of managing multiple roles and responsibilities, reflecting on her first day at YAP Media and the core values that shape the company’s culture.

Kate offers valuable insights into developing successful products and services, stressing the importance of understanding your audience and competitive edge. Additionally, she discusses strategies for maintaining strong client relationships and increasing retention.

In the conversation, Kate also dives into the hiring process, offering strategies for selecting top talent that aligns with your company’s mission. Moreover, she shares how she stays organized and provides practical insights on leveraging systems to streamline daily operations.

During this episode, you will learn about:

[01:27] How Kate juggles multiple roles

[04:58] Day one at YAP Media

[08:15] Core values of YAP Media

[14:05] Developing successful products & services

[14:39] Client retention

[18:55] Connect with Kate Ponzi

LinkedIn: https://www.linkedin.com/in/kateponzi/

YAP Media: https://yapmedia.com/

Masterclass: http://www.yapacademy.com

[18:53] LST #15 W/ Hala Tala: https://realbusinessconnections.com/podcast/hala/

LST #59 W/ Hala Tala: https://realbusinessconnections.com/podcast/halataha2/

[20:54] Hiring

[31:30] How to use emojis

[33:03] Outstanding content creators on LinkedIn

[38:48] How Kate keeps everything organized

[43:43] Get in touch with Kate

• LinkedIn: https://www.linkedin.com/in/kateponzi/

• YAP Media: https://yapmedia.com/

• Masterclass: http://www.yapacademy.com

Key Takeaways:  

• Consuming content and information is not enough; you need to put the knowledge you gain into action. ~Kate Ponzi [10:20]

• To create a great product or service, you must understand the problem you are solving for your audience and recognize your competitive edge. ~Kate Ponzi [14:05]

• Maintaining regular contact with clients and building good rapport enhances customer retention. ~Kate Ponzi [15:04]

• “It’s easy to hire a good person; it’s difficult to hire a great person.” ~Kate Ponzi [20:55]

• “You do not rise to the level of your goals. You fall to the level of your systems.” ~James Clear [40:45]

People Mentioned and Other Resources:

1.Hala Taha: https://www.linkedin.com/in/htaha/ 

2. Alex Hormozi: https://www.youtube.com/c/alexhormozi

3. Leila Hormozi: https://www.youtube.com/@leilahormozi

4. Leila Hormozi: https://www.linkedin.com/in/leilahormozi/

5. Gary Vee: https://www.linkedin.com/in/garyvaynerchuk/

6. Chris Donnelly: https://www.linkedin.com/in/donnellychris/

7. Mel Robbins: https://www.linkedin.com/in/melrobbins/

8. Atomic Habits: https://bit.ly/41Pmkkg

Keep In Touch with Kate Ponzi:

LinkedIn: https://www.linkedin.com/in/kateponzi/

Website: https://yapmedia.com/

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #116 with Katrina Owens.

When we’re starting out as entrepreneurs, we often feel small because we don’t yet know what our business will become. Embracing big brand energy means treating our business like it’s already the big business we’ve dreamed of, visualizing success, and acting as if we’ve already achieved it.

In this episode, Ben Albert speaks with Katrina Owens, a Personal Branding & Public Relations Consultant. Katrina introduces the concept of big brand energy and explains how adopting this mindset can propel your business forward.

Katrina also shares valuable insights on when and how to incorporate PR into your business, along with effective strategies for building a personal brand and securing PR deals. She further highlights the importance of a proactive PR approach and offers guidance on how to create a sustainable coaching business.

During this episode, you will learn about:

[01:19] What is big brand energy?

[02:36] When should we integrate PR into our business?

[07:16] Katrina's small moves toward big brand energy

[11:00] Public relations (PR) 

[14:17] How to build a personal brand

[25:24] How to get PR deals

[35:32] Proactive approach to securing PR deals

[42:19] Building a sustainable coaching business

[52:32] Connect and learn more from Katrina

• LinkedIn: https://www.linkedin.com/in/owenskatrina/

• Instagram: https://www.instagram.com/knockoutdirective/

[53:57] Integration assignment

Key Takeaways:  

• Embracing big brand energy starts by visualizing how big we want to become and acting as if we’ve already achieved it. ~Katrina Owens [01:44]

• “If we start treating our business like it’s already the big business we’ve dreamed of, we’ll get there much faster.” ~Katrina Owens [02:16] 

• "Public relations and big brand energy go hand in hand." ~Katrina Owens [02:32]

• “We are responsible for building our own engaged audience." ~Katrina Owens [12:40] 

• Public relations helps you build your brand authority. ~Katrina Owens [12:45]   

• Podcasting is a powerful gateway to PR, enabling you to master storytelling while offering an accessible opportunity for anyone, at any stage of their business, to begin sharing their message. ~Katrina Owens [25:58]

• As an entrepreneur, you shouldn’t overwork yourself. Instead, focus on scaling your business effectively by building a strong foundation and implementing sustainable systems and processes. ~Katrina Owens [47:29]

People Mentioned and Other Resources:

1. Oprah Winfrey

2. Chris Van Vliet

Keep In Touch with Katrina Owens:

Website: https://www.knockoutdirective.com/

LinkedIn: https://www.linkedin.com/in/owenskatrina/

Instagram: https://www.instagram.com/knockoutdirective/

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #115 with Alicia Cramer.

Business success often requires more than just hard work and strategy; it requires a shift in mindset. Achieving a level of success beyond your preexisting self-image can feel unsettling, even leading to self-sabotage as your subconscious pulls you down to where you feel you belong.

This internal struggle can hinder your ability to embrace growth and move forward. Reframing your mindset is crucial to overcoming these barriers and creating a path to sustained business success.

In this episode, Ben Albert sits down with Alicia Cramer, a renowned expert in human behavior and mindset transformation and the host of The Mind of Business Success Podcast. Alicia dives into the challenges entrepreneurs face when their success outpaces their self-image and how it often leads to self-sabotage.

She uncovers the subconscious impact of negative motivators that drive people into entrepreneurship, often leaving them feeling unfulfilled in their business journey. Moreover, she explains how these negative motivators significantly fuel burnout and offers insights on how to break free from these patterns.

As the conversation unfolds, Alicia also shares insights on thriving in a healthy way and turning your vision into reality. Additionally, she explains how cognitive reframing can be a powerful tool to reshape your mindset and break free from unhealthy patterns.

During this episode, you will learn about:

[01:09] Do successful people experience negative energy?

[05:32] Self-sabotage

[07:38] The thermostat analogy

[14:38] Negative motivators in entrepreneurship

[16:44] Burnout in entrepreneurship

[20:41] Thriving in a healthy way

[22:38] Ben Albert on Alicia Cramer's podcast: https://themindofbusinesssuccess.libsyn.com/authenticity-in-business-marketing 

[30:28] How to make your vision a reality

[41:02] Integration assignment

[45:36] Cognitive reframing

[49:06] Connect and learn more from Alicia Cramer

• Website: https://aliciacramer.com/

Key Takeaways:

• When you achieve a level of success that is new and unfamiliar to your subconscious mind, your self-image creates a sense of dissonance. ~Alicia Cramer [03:18]

• If you achieve a level of success that exceeds your preexisting self-image, it may feel unsettling. You might even start self-sabotaging to bring yourself back down to where you feel you belong. ~Alicia Cramer [05:32]

• When our ego feels too loud, it often indicates an underlying insecurity within us. ~Alicia Cramer [10:50]

• If you believe you’re not enough, no matter how much you achieve, it will never be enough. ~Alicia Cramer [17:44]

• When you clarify what you want, it becomes like a compass. If you begin to stray too far from that path, your subconscious mind will send you the right warning signals and alert you that you’re no longer aligned with what you truly want. ~Alicia Cramer [27:07]

• If your subconscious mind is programmed negatively, you will be compelled to behave in negative ways. The same applies if it is programmed positively. ~Alicia Cramer [31:02]

• By allowing yourself to process negative feelings, you reduce the negative emotional charge. ~Alicia Cramer [41:32]

• “A trigger, a bad habit, or a limiting belief will only affect you if there is emotion associated with it.” ~Alicia Cramer [41:44]

• When we release the negative emotion associated with an old fear or limiting belief, it becomes neutralized.” ~Alicia Cramer [42:34]

People Mentioned and Other Resources:

1. Bob Proctor

2. Ben on Alicia’s Podcast: https://themindofbusinesssuccess.libsyn.com/authenticity-in-business-marketing 

Keep In Touch with Alicia Cramer:

Website: https://aliciacramer.com/

X: https://x.com/aliciacramer

Instagram: https://www.instagram.com/acintl.us

LinkedIn: https://www.linkedin.com/in/aliciacramer/

Facebook: https://web.facebook.com/aliciadcramer

YouTube: https://www.youtube.com/channel/UCBOpJ4vvaQUuyMKyHOu--rw

Learn Speak Teach Episode #114 with Meagan and Patrick Ryan.

Maintaining good health and fitness is essential for entrepreneurs, as it not only enhances productivity and capacity to manage the demands of business ownership but also impacts every aspect of life.

Joining us on the show are Patrick and Meagan Ryan, co-owners of Aware Fitness Coaching. In this episode, they explore the flaws within the health and fitness industry, highlighting how it focuses on creating recurring customers rather than genuinely helping individuals achieve their goals.

Meagan and Patrick also explore the six additional dimensions of health and fitness that go beyond just physical training. They discuss the Emotional Health Dimension and the Environment Dimension, shedding light on how these factors play a crucial role in long-term success in health and fitness.

In addition to fitness, Meagan and Patrick reflect on their relationship and partnership, emphasizing the importance of setting boundaries in both business and personal life. They also highlight the benefits of maintaining your physical and mental health and how it can positively impact every area of your life.

During this episode, you will learn about:

[01:18] Ben’s rotator cuff injury

[11:21] Get to know our guests Meagan & Patrick Ryan

[12:13] The flaws in the health and fitness industry

[19:06] The 6 additional dimensions of health and fitness

[21:21] Get in touch with Meagan & Patrick

• Meagan: https://www.instagram.com/mryan_nutrition/

• Patrick: https://www.instagram.com/patrick_ryanfit/

[22:12] #1 Emotional health dimension

[26:09] #2 Environment dimension

[29:50] Meagan & Patrick’s relationship and partnership

[34:23] Setting boundaries

[40:40] Benefits of maintaining your physical & mental health

[44:53] Integration assignment

[48:10] Connect with Meagan & Patrick

• Meagan: https://www.instagram.com/mryan_nutrition/

• Patrick: https://www.instagram.com/patrick_ryanfit/

• Facebook: https://www.facebook.com/groups/1513722362108659

Key Takeaways:  

• The fitness industry’s restrictive approach to dieting is detrimental to our vitality as human beings. ~Meagan Ryan [12:13]

• The fitness industry, as a whole, is designed to make you a repeat customer; it’s not designed to help you achieve your goals. ~Patrick Ryan [14:45]

• The fitness industry focuses solely on nutrition and exercise, which account for only 14% of what’s actually needed to achieve your health goals. ~Patrick Ryan [14:55]

• “The only problems you are unable to solve are the problems you are unwilling to talk about.” ~Patrick Ryan [25:17]

• You may not be fully in control of your environment, but you are in control of how you respond to it. ~Patrick Ryan [27:07]

• Setting boundaries should be a collaborative experience rather than a combative one. ~Patrick Ryan [36:40]

• You can’t pour from an empty cup. ~Patrick Ryan [41:04]

• “You can’t know where you’re going unless you know where you are.” ~Patrick Ryan [41:46]

• Distractions while eating prevent you from connecting with your hunger and fullness cues, often leading to overeating across multiple meals. ~Patrick Ryan [45:58]

Keep In Touch with Patrick Ryan:

Instagram: https://www.instagram.com/patrick_ryanfit/

Facebook: https://www.facebook.com/groups/1513722362108659

Keep In Touch with Meagan Ryan:

Instagram: https://www.instagram.com/mryan_nutrition/

Facebook: https://www.facebook.com/groups/1513722362108659

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

Learn Speak Teach Episode #113 with Liz Wilcox.

Email marketing offers a powerful way to grow your business organically by directly reaching your audience and building lasting relationships. Although many find it challenging to unlock its full potential, discovering how to leverage email marketing can propel your business to new heights.

Discover how to harness the power of email marketing and transform your business in this episode with Liz Wilcox, ‘The Fresh Princess of Email.’ Liz shares her Survivor Season 46 experience and offers actionable strategies to grow your business organically through email marketing.

She offers valuable insights on how to identify the right people to network with and reveals how collaboration can be the secret for content creators. We also explore tactics for reactivating a dormant email list, making your emails more relatable, and crafting subject lines that grab attention.

We also discuss Applebee's burgers!

During this episode, you will learn about:

[00:55] Liz Wilcox’s raw moment on Survivor Season 46

[03:57] Why She Joined Survivor Season 46

[13:11] How to grow your business organically 

[14:57] How to identify who to network with

[19:21] Secrets to succeeding as a content creator through collaboration

[23:13] Waking up your dormant email list

[27:41] Example of how to wake up a dormant email list

[33:08] The email staircase 

[35:01] How to be relatable in your emails

[39:11] Tips on writing email subject lines

[47:09] Website: https://lizwilcox.com/

[48:53] Learn more by subscribing to Liz Wilcox’s email list at: https://lizwilcox.com/

[52:43] How to get Liz Wilcox’s help with writing your emails

Key Takeaways:  

• The more visible you become in your business, the more your email list will grow. ~Liz Wilcox  [13:30]

• To succeed in collaborations, always keep the end goal in mind. ~Liz Wilcox [19:23]

• The email staircase progresses from follower to friend, eventually to customer. ~Liz Wilcox [33:09]

• If you don’t have time to write it, chances are your audience may not have time to read it. ~Liz Wilcox [34:29]

• The email subject line should be concise and clear, without any misleading information. ~Liz Wilcox [39:11]

People Mentioned and Other Resources:

1. Survivor Season 46: https://www.cbs.com/shows/survivor/episodes/46/

2. Jab, Jab, Jab, Right Hook: https://bit.ly/48CSfYC

Keep In Touch with Liz Wilcox:

Website: https://lizwilcox.com/

Instagram: https://www.instagram.com/thelizwilcox/

YouTube: https://www.youtube.com/@thelizwilcox

Facebook: https://www.facebook.com/groups/emailmarketingwithliz

—

Follow Balbert…

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

 –

LST is made possible by www://balbertmarketing.com/

-

This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com