Learn Speak Teach

Learn Speak Teach Episode #112 with  Dr. Gina Lepore.

Everyone experiences trauma at some point in their lives. Though each person’s experience with trauma is unique, it can deeply impact emotional, mental, and physical well-being. Trauma resides deeply in our cell memory, often beyond our conscious awareness, and understanding and addressing it is essential for healing and growth.

Tune in to this episode featuring Dr. Gina Lepore, a pragmatic leadership coach, the founder of MACH4 Ventures, and the author of Leo’s Adventures: The Art of Making Friends. In the conversation Dr. Gina Lepore shares valuable insights on how to effectively deal with trauma and the unique approach she uses to help her clients heal.

Dr. Gina Lepore explores daily practices that promote well-being and shares insights on creating a supportive environment for ourselves and others. Additionally, she takes listeners through the power of healing through storytelling.

As we wrap up, she introduces her book, Leo’s Adventures: The Art of Making Friends, and gives us a glimpse into an exciting pilot program she is currently working on.

During this episode, you will learn about:

[02:16] Does everyone experience trauma?

[04:01] Impact of trauma

[07:55] How to deal with trauma

[17:31] Dr. Gina Lepore’s approach to helping clients

[20:12] Dr. Gina Lepore’s love for food and travel

[27:18] Daily practices to help you feel good

[31:10] Creating a supportive environment for ourselves & others

[36:18] Healing through storytelling

[36:39] Leo’s Adventures: The Art of Making Friends: https://bit.ly/3PjeiuT

[48:10] Connect with Dr. Gina Lepore

• Email: [email protected]

• LinkedIn: https://www.linkedin.com/in/ginalepore/

• Instagram: https://www.instagram.com/mach4ventures_coach/

[48:58] Pilot program

Key Takeaways:  

• You can’t share the story of healing until you fully understand your wounds and transform them. ~Dr. Gina Lepore [02:59]

• “Trauma lives deeply in our cell memory, outside our conscious awareness.” ~Dr. Gina Lepore [04:07]

• There is no one-size-fits-all approach to dealing with trauma. ~Dr. Gina Lepore [15:31]

• Rest is incredibly valuable for our physiology and thought processes. ~Dr. Gina Lepore [27:57]

• The brain doesn’t know the difference between real and virtual. ~Dr. Gina Lepore [28:46]

• “Routine is like freedom in a box.” ~Dr. Gina Lepore [35:32]

• “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” ~Marianne Williamson [44:28]

• “The fish doesn’t know it’s in the water.” ~Dr. Gina Lepore [45:34]

People Mentioned and Other Resources:

1. The Perfect Storm

2. Leo’s Adventures: The Art of Making Friends: https://bit.ly/3PjeiuT

3. The Hero’s Journey: Joseph Campbell on His Life and Work: https://bit.ly/401qJQL

Keep In Touch with Dr. Gina Lepore:

Email: [email protected]

Website:https://mach4ventures.com/

LinkedIn: https://www.linkedin.com/in/ginalepore/

Instagram: https://www.instagram.com/mach4ventures_coach/

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Learn Speak Teach Episode #111 with Jon Savage.

Are you a podcaster or a creative struggling with monetization? Jon Savage has some valuable insights to share with you based on his experience working with creatives from different walks of life. Jon also shares the behind the scenes of the Africa Podcast Network and  AMPD Studios. He also gives tips on how to deal with narcissistic partners.

Jon Savage is a director, content strategist, podcaster, musician,CEO of AMPD Studios and Africa Podcast Network. He is so passionate about his work that he often can't distinguish between what is work and what is play. Over the years, Jon has worked with countless creatives, some of whom have gone on to become big names in the industry.

According to Jon, it’s essential for podcasters to understand the reality of their situation without trying to project an image that isn’t authentic—because brands can see right through that. He emphasizes that identifying a brand’s pain point and positioning yourself as the solution is the secret to success for podcasters.

Ready to elevate your craft? Listen to this episode.

During this episode, you will learn about:

[01:17] Is Jon a criminal?

[09:17] Jon’s experiences with narcissists

[10:05] How to deal with a narcissist

[14:41] The location of AMPD Studio and why it was founded

[17:36] How Jon and his partner built AMPD Studio

[19:47] What happens at AMPD Studio on a daily basis?

[23:57] Future plans for AMPD

[28:05] How to contact Jon for partnerships: [email protected]

[29:00] Podcasts to look out for

[31:54] How do podcasters make money?

[40:37] How much should podcasters charge brands?

[42:55] Jon's podcast What’s Your Poison and how he monetized it

[49:07] How to support Jon

Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77  

What’s your Poison podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm 

AMP Studios: https://ampdstudios.co.za/  

Instagram:https://www.instagram.com/jonsavage/ 

Key Takeaways: 

• When negotiating with a narcissist, you need to dehumanize the objective. [13:35]

• Most NGOs spend the majority of their time fundraising instead of focusing on their core mission. [17:48]

• Creatives often have many confusing and incorrect ideas about what constitutes success, such as the minimum number of listeners needed to commercialize. [33:32]

• The world is changing, and the power is shifting into the hands of creators. [34:32]

• Podcasting is one of the few mediums that offers depth. [37:00]

• “Amid the downfall of the advertising universe, podcasting is the answer.”-Jon Savage [37:41]

• “Brands don’t care about your idea. They care about your audience.”- Jon Savage [38:17]

• Build yourself a small, loyal audience, and you’ve got a gold mine that you can monetize.[38:52]

People Mentioned and Other Resources:

1. Podcast and Chill with Mac G: https://www.youtube.com/@podcastandchillnetwork

2. DJ SPU: https://www.youtube.com/@TheHustlersCornerSA/playlists

3. DJ Fresh: https://www.youtube.com/results?search_query=dj+fresh+podcast

4. Penwell: https://www.youtube.com/@konvo_za

5. The Daily Maverick: https://www.youtube.com/@DailyMaverickChannel/podcasts

6. Mail and Guardian: https://www.youtube.com/@MailandGuardianvideo/podcasts

Keep In Touch with Jon Savage:

Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77 

What’s your Poison Podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm 

AMP Studios: https://ampdstudios.co.za/ 

Instagram: https://www.instagram.com/jonsavage/  

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Learn Speak Teach Episode #110 with Joe Byerly.

There’s a certain magic in journaling. It is amazing how it transforms the abstract into something tangible, offering us a glimpse into our own minds. It’s a practice of deep listening, where the pages hold our secrets, struggles, and victories, allowing us to shape our inner narrative.

In this episode, Military veteran Joe Byerly helps us understand From the Green Notebook. Currently, Joe is an inspiring writer, journaling advocate.Joe also explores the transformative power of journaling and intentional self-improvement. He shares how journaling became a "Swiss Army knife" in his life, helping him uncover deeper issues, like stress at work, behind seemingly small frustrations.

Would you like to learn more about the Green Notebook? Listen to this episode.

Watch the full episode on Youtube: https://youtu.be/xVNkGtKIkQk 

During this episode, you will learn about:

[01:18] Why Joe joined the military

[03:46] Joe’s decision to resign from the military

[08:51] The inception of From the Green Notebook podcast

[11:16] How Joe handles setbacks

[12:36] The three outcomes of setbacks

[17:40] How Joe handled distress at work following the loss of a colleague

[21:18] How Joe became a journaling advocate

[21:46] Joe’s book: My Green Notebook: Know Thyself Before Changing Jobs

[23:41] The importance of journaling

[29:34] How journaling has impacted Joe’s life

[32:49] The miracle morning routine

[35:02] How to get started with reading

[42:28] How to get started with journaling

[49:19] Joe’s future endeavors

[52 37] How to connect with Joe

From the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/ 

X: https://x.com/jbyerly81 

Website: https://fromthegreennotebook.com/ 

Key Takeaways: 

• Failures are just data points. Setbacks are just data points. You learn something from them every time. [13:55] 

• Resilience is a muscle that you build over time.[14:27]

• "Sometimes perfect is the enemy of action."- Joe Byerly [19:23]

• "You don't need more time. You simply need to decide." - Seth Godin [31:29]

• "When you read, you’re tapping into the collected wisdom of thousands of years of leadership knowledge."- Joe Byerly [36:35]

• It’s important to look at what’s going well in your life and make sure you’re focusing on those too, especially when journaling about your struggles. [48:38]

People Mentioned and Other Resources:

1. Miracle morning podcast: https://miraclemorning.com/

Keep In Touch with Joe Byerly:

From the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/  

X: https://x.com/jbyerly81   

Website https://fromthegreennotebook.com/ 

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Learn Speak Teach Episode #109 with Roger Wakefield.

Watch the full episode on YouTube here: https://youtu.be/sAMS0Nk321Y 

YouTube is the second largest search engine in the world. If you have a channel on the platform, how can you ensure your content is easily found? What can you do to rank first on YouTube? According to Roger Wakefield, SEO plays a major role in ranking your content first on YouTube. He also emphasizes the importance of consistency, creating engaging content, and actively engaging with your community.

Roger is the owner of the Roger Wakefield Plumbing Education YouTube channel, host of the Trade Talks Podcast, and creator of the Wakefield App, which helps people in trades master their skills. A plumbing expert, Roger has become a blue-collar social media influencer through continuous learning and engagement.

In this episode, Roger shares valuable insights on getting started and ranking first on YouTube, and reaching the point where you can monetize it. He also explains why more people should join the trades, how they can grow their businesses, and the power of lifelong learning.

Grab your notebook and pen—you’ll want to take notes!

During this episode, you will learn about:

[01:47] How to rank on YouTube, according to Roger

[05:24] Roger’s ambitions when he was younger

[07:04] How to get started on YouTube

[09:27] Why you should consider a career in the trades

[11:24] Why are people not entering the trades?

[13:01] Great opportunities for entrepreneurs to explore

[15:41] Common marketing mistakes and what Roger did right

[22:29] What Roger did wrong when he started his YouTube channel

[26:08] A breakdown of one of Roger’s highest-performing videos

[30:59] The importance of being a lifelong learner

[34:28] Rising above the average

[36:26] The power of hiring talent

[38:30] Roger’s advice to a YouTube beginner

[42:09] Roger’s advice to an intermediate YouTuber

[45:22] What’s next for Roger on YouTube?

[50:44] How to support and connect with Roger Wakefield

Key Takeaways:  

• Every business should have a YouTube channel. It’s the second-largest search engine in the world. [03:26]

•  "Most of the entrepreneurs I know who are millionaires are plumbers, electricians, and HVAC techs." — Roger Wakefield [10:29]

• For every 10 people who retire each year, only about 4 new people are entering the trades. [10:40]

• Google looks for EEAT: Expertise, Experience, Authority, and Trustworthiness. [17:10]

• "We can all practice, but if we practice doing something wrong, we’re just going to get better at doing it wrong." — Roger Wakefield [24:21]

• If you provide content that helps people, they’ll watch it. [28:04]

• "If you're not trying to be the very best, why not? The best make more money, get paid the most, and have the best job opportunities." — Seth Godin [32:10]

• If we want to provide the best service for our customers, we need to try to become the best.. [32:58]

• "If you can't tell me in under seven words what your channel is about, YouTube has no idea what your channel is about." — Roger Wakefield [39:26]

• "If you're growing a company, grow one that you never want to sell." — Roger Wakefield [49:38]

• Tradespeople built or maintain nearly everything we see in the world. There’s nothing you can look at that tradespeople did not build. [51:28]

• People buy from those they know, love, trust, and feel connected to. [54:21]

Keep In Touch with Roger Wakefield:

Trade Talks Podcast: https://www.youtube.com/@TheTradeTalks2.0

Roger Wakefield Plumbing Education Channel: https://www.youtube.com/@RogerWakefield/

Wakefield App: https://wakefield.app/subscribe  

Instagram: https://www.instagram.com/therogerwakefield/

TikTok: https://www.tiktok.com/@therogerwakefield/ 

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Learn Speak Teach Episode #108 with AJ Wilcox.

Watch the full episode here: https://youtu.be/f8G3wsEn6SY

A lead isn’t just a lead; we seek quality prospects who can elevate our businesses. With LinkedIn ads, you have the opportunity to target individuals based on their professional identity, an advantage that no other platform offers.

In today’s episode, Ben Albert sits down with AJ Wilcox, a LinkedIn Ads Fanatic, Host of The LinkedIn Ads Show, and CEO of B2Linked. In this episode, AJ Wilcox shares the story behind his passion for LinkedIn ads, revealing the unique features that set this platform apart from other social media advertising options. Additionally, he discusses the cost of LinkedIn advertising and explores the various targeting options available to maximize your ad’s effectiveness.

One of the central themes of this episode is the LinkedIn Thought Leader Ads, which offer the ability to boost a personal post and enhance visibility. AJ offers a comprehensive step-by-step guide for creating LinkedIn Thought Leader Ads and provides valuable insights on selecting the ideal thought leader to promote. He emphasizes that a thought leader should be enthusiastic about representing the company and possess institutional knowledge about the company, its products, and its customers.

It’s time to master LinkedIn ads!

During this episode, you will learn about:

[01:10] The story behind AJ Wilcox’s passion for LinkedIn ads

[03:12] What sets LinkedIn ads apart from other social media ads?

[04:30] Why people are not investing in LinkedIn ads

[05:53] The cost of LinkedIn advertising 

[07:28] LinkedIn’s ad targeting options

[13:09] Should you run LinkedIn ads on your personal profile or company page?

[13:27] LinkedIn Thought Leader Ads 

[15:45] Step-by-step guide on how to create LinkedIn Thought Leader Ads

[23:18] Should you use a single image, text, or video ad?

[30:07] Case study of a successful client

[32:55] How do you choose a thought leader to promote?

[36:47] Integration assignment

[39:05] Podcast: The LinkedIn Ads Show: https://b2linked.com/podcast/

[40:29] Follow and support AJ Wilcox

LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Podcast: https://b2linked.com/podcast/

Key Takeaways:  

• With LinkedIn ads, you can target people based on their professional identity, something that isn’t possible on any other platform. [03:13]

• Although LinkedIn ads are more expensive than Meta ads, sales teams often discard 90% of Meta leads because they don’t meet the right criteria and aren’t suitable potential customers. In contrast, all leads generated from LinkedIn are high quality and are retained. [06:38]

• LinkedIn Thought Leader Ads offer the ability to boost a personal post. [13:27]

• Video ads are more engaging, allowing people to quickly get to know, like, and trust you. [23:22]

• “People buy from people.” ~Ben Albert [31:50]

• A thought leader for an ad should be someone who is not only willing but also has institutional knowledge about the company, its products, and its customers. [32:55]

People Mentioned and Other Resources:

1. Michael Jordan

Keep In Touch with AJ Wilcox:

Website(Company): https://b2linked.com/

Website(Personal): https://ajwilcox.com/

LinkedIn: https://www.linkedin.com/in/wilcoxaj/

X: https://x.com/wilcoxaj

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Learn Speak Teach Episode #107 with Andrew Davis. 

Since its invention, artificial intelligence (AI) has been advancing steadily, revolutionizing how we live and work. Contrary to popular belief, AI enhances creativity by improving our capabilities and performance in various tasks.

Joining us today is Andrew Davis, a bestselling author and internationally acclaimed keynote speaker. In the episode, we dive into the fascinating world of digital doppelgängers. Andrew defines a digital doppelgänger as a virtual version of yourself that can perform tasks more effectively, swiftly, and efficiently than you could on your own.

Andrew introduces Drewdini, his digital doppelgänger, and provides practical tips for creating your own. He also discusses the most effective prompts for ChatGPT when developing a digital doppelgänger.

The discussion also explores the future of AI and the ethical considerations of using it without disclosing it to your audience. Andrew emphasizes the importance of transparency, noting that openly sharing your use of AI can foster greater trust with your audience.

Additionally, Andrew reveals why he integrates personal learning moments into his speeches and how this approach resonates with audiences. Tune in to uncover Andrew’s unique formula for delivering powerful speeches and learn how he selects topics for his keynote addresses.

Finally, learn what distinguishes Andrew as a top-rated global speaker and gain valuable insights into the three distinct audiences every speaker should address.

During this episode, you will learn about:

[01:22] Who is Drewdini?

[02:51] Email Drewdini: [email protected]

[05:15] What is a digital doppelgänger?

[07:49] How to start building your own digital doppelgänger

[11:14] The best prompts for ChatGPT when creating a digital doppelgänger

[18:39] What to anticipate in the future of AI

[21:23] LST #74 with Julia McCoy: https://www.youtube.com/watch?v=rETNEKPlLz8

[22:11] Is it ethical to use AI without the viewer's knowledge?

[32:58] Why Andrew takes his audience on a journey through his personal learning moments in his speeches

[34:36] Andrew's formula for delivering a speech

[35:43] The Lumiere's Law

[38:02] How he determines the topics for his keynote speeches

[43:40] What makes Andrew stand out as one of the top-rated speakers globally?

[45:48] The three different audiences you are always addressing at every speaking event

[47:49] How to support and get in touch with Andrew

LinkedIn: https://www.linkedin.com/in/drewdavishere/

Website: https://www.akadrewdavis.com/

Key Takeaways:  

• A digital doppelgänger is a virtual version of yourself that can help you perform tasks better, faster, and more efficiently than you could on your own. [05:15]

• You can get up to 30% better output from your GPT model if you treat it like a human. [16:37]

• In the future, we might be able to monetize AI by giving it a piece of ourselves. [18:52]

• "What makes a great speech is inviting people to go on a journey with you to find an answer that might be the right answer but isn't presented as if it's the only answer." ~Andrew Davis [32:58]

• “We tend to use new technologies with the lens of the old technologies.” ~Andrew Davis [35:48]

People Mentioned and Other Resources:

1. Matthew Hussey

2. Air AI

Keep In Touch with Andrew Davis:

Website: https://www.akadrewdavis.com/

LinkedIn: https://www.linkedin.com/in/drewdavishere/

Instagram: https://www.instagram.com/drewdavishere

YouTube: https://www.youtube.com/c/AndrewDavisSpeaker

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Learn Speak Teach Episode #106 with Jessika Phillips.

You can WATCH the full episode here: https://youtu.be/CRVZFXoHNrM

Building strong relationships with customers is essential in modern marketing. By embracing a serving-over-selling mindset, businesses can build trust and loyalty, leading to increased repeat and referral business while reducing the need for costly advertising.

In this engaging episode, Jessika Phillips, the Queen of Relationship Marketing and founder of NOW Marketing Group, shares her personal journey and marketing insights. Jessika shares how the lotus flower serves as a metaphor for her life, symbolizing growth and resilience in the face of adversity.Just as the lotus blooms beautifully even in muddy waters, Jessika believes that no matter what your backstory is or what challenges you face, you can rise and determine your destiny.

From losing her corporate job due to illness to building a thriving business, Jessika’s journey is a testament to creating one’s own destiny, no matter where you start. She discusses the unique culture of her marketing agency NOW Marketing Group, which prioritizes building strong relationships rather than just driving sales.

Throughout the episode, Jessika discusses the importance of relationships in marketing. She underscores that relationships are the currency of business and provides actionable advice on how to develop the skills needed to build authentic relationships in marketing.

Additionally, Jessika shares the backstory of Social Media Week Lima, an event where creativity and passion converge. Tune in to find out how to build relationships with your ideal audience, which will increase repeat business from existing customers and generate new referrals, ultimately contributing to business growth.

During this episode, you will learn about:

[01:14] The significance of the lotus flower to Jessika

[03:30] Examples of moments where Jessika displayed the qualities of a lotus flower

[08:34] How she rebuilt her life after losing her corporate job due to illness

[10:06] The culture of Jessika’s marketing group

[12:01] How can we develop the skills to build strong relationships?

[15:17] Jessika’s superpower and kryptonite

[17:12] The connection between relationships and marketing

[21:09] The backstory of how Social Media Week Lima began

[29:30] Book your spot in the upcoming - Social Media Week Lima 2025: https://sociallima.com/

[31:14] Why relationships are important in marketing

[35:36] How the NOW Marketing Group helps you create relationships with your ideal audience to grow repeat, referral business

[38:18] How they deal with angry clients

[41:20] Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer: https://bit.ly/4dRnDol

[42:06] What the future looks like for Jessika

[44:12] Best way to reach out to Jessika

Website: www.jessikaphillips.com

Key Takeaways:  

• "It doesn't matter where you have been planted, what your backstory is, or where you are starting right now. You create and determine your own destiny." ~Jessika Phillips [01:52]

• “The currency in business is relationships.” ~Jessika Phillips [09:50]

• The sense of belonging isn't just about us; it's about caring for others and making them feel safe and valued through authentic, relational questions. [12:51]

• Nowadays, 80% of buying decisions start online, and 60% of the sales cycle is complete before a potential customer engages with a representative from your business. [17:31]

• Our name and relationships are the only things we truly own in this world. [31:25]

• "If a client isn't growing with you, they are dying with you." ~Jessika Phillips [34:37] 

Keep In Touch with Jessika Phillips:

Website: www.jessikaphillips.com

LinkedIn: https://www.linkedin.com/in/jessikaphillips/

Facebook: https://web.facebook.com/RelationshipMarketingJessika/

Instagram: https://www.instagram.com/relationshipmarketingjessika/

X: https://x.com/JessikaPhillips/

Learn Speak Teach Episode #105 with Justin Moore.

Watch the full episode on Youtube: https://youtu.be/v7OZR8JT_Ho

Securing your ideal sponsorships can significantly boost your success as a creator by unlocking your full earning potential. Mastering the techniques to secure these partnerships helps ensure you’re not missing out on significant opportunities and fully leveraging your potential.

In this enlightening episode, Ben Albert interviews Justin Moore, the founder of Creator Wizard, which helps creators find and negotiate their dream sponsorships. Justin dives into what sponsors truly seek when partnering with creators and highlights how understanding and aligning with a sponsor’s marketing goals can set you apart and make your pitch irresistible.

Learn how to navigate rejection when conducting psychographic research about your audience and discover how to leverage this research to showcase the genuine interest your audience has in potential sponsors’ products.

Justin also introduces the ROPE method and the ARC Framework, essential guides for effective pitching and understanding what brands seek through collaborations.

Tune in to discover whom to pitch, what to include in your proposal, and how to ensure your content aligns with sponsor expectations using the Sponsorship Wheel. Finally, Justin shares actionable strategies for securing repeat business and building lasting partnerships with brands.

Don’t miss these expert tips that could transform your approach to sponsorships!

During this episode, you will learn about:

https://www.youtube.com/@CreatorWizard 

[01:12] The hooks on Justin’s YouTube channel

[04:24] What sponsors seek when partnering with creators

[09:23] The audience-first offer principle

[10:08] Case study on where to start when reaching out to a brand – Step 1: Conduct psychographic research

[14:32] How to navigate rejection when conducting research about your audience

[18:36] How to utilize psychographic research data

[21:29] YouTube Link Missing 

[24:53] The ROPE method: A guide to effective pitching

[28:38] The 3 goals brands aim to achieve through collaborations with partners (ARC Framework)

[32:36] Who do you send your pitch to?

[36:21] What kind of proposal should you send?

[39:20] Wizard’s Guild: https://www.wizardsguild.com/

[42:58] Ensuring quality content for your sponsors: The sponsorship wheel -https://www.creatorwizard.com/post/what-is-a-sponsorship-wheel

[45:48] How to secure repeat business from a brand

[54:09]  Connect and support Justin Moore

Newsletter: www.creatorwizard.com/join

[54:36] Justin’s upcoming book - Sponsor Magnet: https://www.creatorwizard.com/sponsormagnet

Key Takeaways:  

• Sponsors aren’t just interested in your followers and views; they’re focused on their own initiatives and marketing goals. Your role is to show them how sponsoring you can help achieve those objectives. [04:38]

• Psychographic research offers evidence that you can present to prospective sponsors, demonstrating that your audience is genuinely interested in their products. [18:36]

• Your pitch should be relevant to a current or past campaign by the brand. It should also be organic, connecting to work you have previously published, which shows that your audience has a genuine affinity for the brand. [24:57]

• To secure repeat business from a brand, maintain open communication, proactively reach out, assume the previous collaboration went well, and seek feedback on the success of the partnership. [45:48]

People Mentioned and Other Resources:

1. ElevenLabs

Keep In Touch with Justin Moore:

Website: https://www.creatorwizard.com/

Youtube: https://www.youtube.com/@CreatorWizard 

TikTok: https://www.tiktok.com/@creatorwizard

Instagram: https://www.instagram.com/creatorwizard/

X: https://x.com/creatorwizard

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Learn Speak Teach Episode #104 with Paul Hutchinson.

Today, we’re excited to welcome Paul Hutchinson, the executive producer of the Sound of Freedom movie. Paul is also Co-Founder of Bridge Investment Group, which manages over $40 billion in assets.

In addition to his financial expertise, Paul is also the Founder of the Child Liberation Foundation and Liberating Humanity. He has dedicated his time and resources to making a significant impact in the fight against child trafficking.

During this episode, you will learn about:

[01:06] Sound of Freedom: https://www.imdb.com/title/tt7599146/

[02:16] Who was Paul’s mentor?

[05:20] Insights that Paul Hutchinson acquired from his mentor

[07:33] Paul’s experience with charity and the universal law of exchange

[13:19] How involvement with the Make-A-Wish Foundation transformed Paul

[15:01] How did he build a company valued at $40 billion?

[18:32] The laws of success by Paul Hutchinson

[19:18] A common misconception about faith

[20:10] The keys to success

[29:27] What inspired Paul to become involved in the fight against child trafficking?

[34:00] The backstory of Paul’s child rescue mission in Colombia 

[38:35] The Sound of Freedom film 

[43:44] What actions can parents take to support the fight against child trafficking?

[44:22] Statistics on sexual abuse

[45:45] The upcoming book, Sound of Freedom: www.soundoffreedombook.com

[47:08] How many rescue missions has Paul participated in?

[48:22] The Child Liberation Foundation: https://liberatechildren.org/

[51:08] What is the focus of ‘Liberating Humanity’?

[53:46] Recommended action steps

[53:20] Liberating Humanity: https://liberating-humanity.com/  

[54:14] Child Liberation Foundation: https://liberatechildren.org/ 

Key Takeaways:  

• The adage that experience is the best teacher is wrong. Somebody else’s experience is a much better teacher. [02:20]

• ”The most valuable piece of real estate you will ever own is the six inches between your ears.” [04:22]

• The average person donates about 2% of their annual income to charity.” [05:30]

• “Give until it hurts.” ~Paul Hutchinson [07:02]

• The ability to transform your business will be directly tied to the universal law of exchange. [07:16]

• “If you have to wake up to an alarm clock, you don’t have a big enough dream.” ~Paul Hutchinson [11:33]

• “You can use your talent to create massive good in the world.” ~Paul Hutchinson [14:32]

• To achieve success, you must clearly identify your destination. Once you have that clarity, the vehicles that will sustain and get you there will start to show up. [18:39]

• “Faith is a principle of power.” ~Paul Hutchinson [19:29]

• Expressing gratitude for things that have not yet happened in your life is the purest form of faith. [21:21]

• “You can be, do, and have anything you want. You just have to decide what it is, believe in it, visualize it, hold onto it, and be willing to do the work.” ~Paul Hutchinson [26:02]

• Hard work alone doesn’t guarantee success; you must have a clear vision of where you are going. [26:55]

• The majority of children who are trafficked come from broken homes, broken families, and dysfunctional foster care programs. [44:05]

• 92% of sexually abused children are abused by a family member or a neighbor. [44:23]

• Half of the women you know have been victims of sexual abuse at some point in their lives. [44:35]

People Mentioned and Other Resources:

1. LeBron James

2. Eduardo Verástegui

3. Abraham Lincoln

4. Harriet Beecher Stowe

5. How to Win Friends & Influence People: https://bit.ly/4fzZSlN

6. The Psychology of Achievement: https://bit.ly/3WR5Kj8

7. Little Boy: https://www.imdb.com/title/tt1810683/

8. Uncle Tom’s Cabin: https://bit.ly/4fCuDGH

Keep In Touch with Paul Hutchinson:

Website (Personal): https://www.paulhutchinsonofficial.com/

Website (Child Liberation Foundation): https://liberatechildren.org/ 

Website (Liberating Humanity): https://liberating-humanity.com/

Today, we’re excited to have Alex Sanfilippo back on the show. Alex is an entrepreneur and the founder of PodPros, a software company focused on the podcasting industry. He is also a podcast host of the top-rated podcast called Podcasting Made Simple and a lead podcast educator.

In this episode, Alex provides an in-depth guide for anyone looking to start their own podcast. He covers everything from using Google Trends to uncover popular topics to selecting an ideal podcast name that helps your target audience find you organically.

As the discussion unfolds, he offers practical tips for crafting a compelling podcast description and designing captivating cover art. Additionally, discover creative ideas for your first episode and gain insights into the ideal podcast episode length to keep your audience engaged.

Lastly, Alex shares his expert advice on publishing and promoting your podcast. He emphasizes the importance of joining niche communities on social media, where you can establish yourself as a key figure and drive your podcast’s success. Tune in for more invaluable insights on how to make your podcasting journey a success!

During this episode, you will learn about:

[02:02] What is PodScore.io?

[03:41] What’s the first step in starting a podcast?

[04:36] How to leverage Google Trends to identify trending topics for your podcast

[08:58] Can you base an entire podcast on the Cybertruck, or should it be just a single episode?

[12:45] Tips for choosing a great podcast name or title 

[15:13] Ubersuggest: https://neilpatel.com/ubersuggest/

[20:55] How to write a podcast description

[22:57] Designing a captivating podcast cover art

[24:00] OnlyPod: https://onlypod.com/podcast-cover-preview

[25:16] Should you use your photo on podcast cover art?

[26:24] The Model Health Show: https://podcasts.apple.com/us/podcast/the-model-health-show/id640246578

[28:03] Ideas for your first podcast episode

[31:08] How many episodes should you have in your backlog before launching your podcast?

[33:35] What is the ideal length for a podcast episode?

[37:15] How to Publish a Podcast 

[37:32] Buzzsprout: https://www.buzzsprout.com/

[40:08] What are the effects of changing your podcast name?

[41:35] How to promote a podcast

[44:04] mowPod Boost: https://boost.mowpod.com/

[45:49] Additional tools and tips for creating a podcast

[46:44] Get free access to the podcasting tools that Alex uses

PodScore.io: https://start.podscore.io/

[48:03] Listen to Increase Social Proof Using Podcast Testimonials Episode: https://podmatch.com/ep/280

Key Takeaways:  

• When starting a podcast, begin by defining your “why” and then create an avatar that represents that purpose. [03:41]

• Podcasts are most commonly discovered through search. [15:59]

• The titles, descriptions, and covers of your podcast and episodes are key because, if positioned correctly, they can significantly boost your success. [16:25] 

• AI is not removing creativity; it’s taking away the excuse of ‘I can’t do that.’ ~Alex Sanfilippo [21:27]

• Producing weekly podcasts helps your listeners stay engaged and remember to tune in, compared to biweekly or monthly episodes.[32:14]

• “Do hard things early in the week, and then you’ve got a great week in front of you.” ~Ben Albert [32:22]

• To promote your podcast, join as many niche social media communities related to your topic as possible. Establish yourself as an authority in these communities and become the icon that drives your podcast’s success.[42:29]

People Mentioned and Other Resources:

1. PodScore.io

2. Ubersuggest 

3. OnlyPod

4. Shawn Stevenson

5. Buzzsprout

6. Podetize

7. mowPod Boost

Keep In Touch with Alex Sanfilippo:

Personal Website: https://alexsanfilippo.com/

PodMatch Website: https://podmatch.com/

PodPros Website: https://podpros.com/

LinkedIn: https://www.linkedin.com/in/alexsanfilippo/

Instagram: https://www.instagram.com/ajsanfilippo/

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