Learn Speak Teach

Learn Speak Teach Episode #94 w/ Eric Siu.

In this episode, we are excited to welcome Eric Siu, a marketing genius and agency owner at Single Grain. Eric is also the co-host of the Marketing School podcast with Neil Patel. With a wealth of experience in digital marketing, Eric shares valuable insights into scaling marketing strategies.

We dive deep into marketing, entrepreneurship, and the game-changing role of artificial intelligence (AI). Sharing anecdotes and insights, the conversation starts with a unique marketing strategy involving free giveaways and the impact of creating memorable experiences for one’s audience. 

Eric Siu, a seasoned digital marketing expert, sheds light on practical business advice, advocating for ambitious goals, innovation, and constant improvement. We discuss cutting-edge strategies like programmatic SEO and the transformative potential of AI in marketing. We reflect on the traits that define world-class marketers, including a commitment to learning, open-mindedness, and connecting with high-level individuals, offering valuable insights for marketers and entrepreneurs alike.

Listen to the full episode on Youtube: https://youtu.be/Z4E7LT7LtaI 

During this episode, you will learn about:

[01:35] The power of memorable marketing experiences

[04:00] Leveraging free merchandise for brand visibility

[06:19] An introduction to Eric Siu and his journey

[08:12] Thinking bigger to achieve marketing success

[09:40] Key considerations when expanding into new marketing channels

[10:58] Focusing on product-market fit before scaling

[13:36] Strategies for reaching a million views on LinkedIn

[15:00] Leveraging LinkedIn events and retargeting options

[15:58] The danger of premature scaling

[17:54] Slow down before scaling to avoid scaling a "turd"

[19:49] Ensuring product quality through continuous customer feedback

[23:08] Eric's perspective on "internet marketers" and the importance of putting the horse before the cart.

[25:22] Characteristics of a "crappy marketer" and the importance of being improvement-focused.

[27:44] World-class marketers' traits and the importance of being improvement-obsessed.

[36:11] The potential advantages of leveraging AI tools for various business sectors.

practices.

Key Takeaways:

• "Turn on the ads for what? Like you haven't even tested it with hand-to-hand combat. You should nail it before you scale it." ~Eric Siu [16:52]

• "The talking to customers never stops. You have to build that into a muscle." ~Eric Siu [20:20]

• “If you want to fail as a marketer, work alone.” Eric Siu [26:26]

• “Do you want to model after the guy selling Lambos right now? Or do you want to model after Warren Buffett? Okay. If it's Warren Buffett, then why don't you look at everything he's written?” Eric Siu [33:06]

People Mentioned and Other Resources:

1. Neil Patel: https://neilpatel.com/

2. Levelling up: https://www.levelingup.com/

3. Single Grain: https://www.singlegrain.com/about-us/

4. Marketing School Podcast:  https://marketingschool.io/

Keep In Touch with Eric Siu:

LinkedIn: https://www.linkedin.com/in/ericosiu/

Instagram: https://www.instagram.com/ericosiu/?hl=en

Twitter: https://twitter.com/ericosiu?lang=en

YouTube: https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

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Learn Speak Teach Episode #93 with Erin Diehl.

Enter into the world fostering a magnetic company culture, where self-love and selfless leadership intertwine to create a workplace that radiates positivity and productivity. In this journey, leaders become the catalysts of love, seeing the brilliance in their team members, and inspiring them to recognize their own greatness. 

How can embracing self-love as a leader transform how your team perceives themselves? What happens when you lead with selflessness, nurturing a culture where each member thrives? Find out in this episode with Erin Diehl.

Erin is a Business Improv Edutainer, Failfluencer, and Professional Zoombie. Through a series of unrelated dares, Erin created Improve It!, a unique professional development company that pushes others to laugh, learn, play, and grow.

In this inspiring and enlightening conversation, Erin shares her new book, I See You!: A Leader's Guide to Energizing Your Team Through Radical Empathy. We also discuss the keynotes for a great leader to spread love and foster a magnetic company culture that attracts and retains the best employees, IDIEHL day, and empathy.

Discover the power of fostering a magnetic company culture through the principles of self-love and selfless leadership. Tune in to learn more!

Watch the full episode on Youtube: https://youtu.be/kdMt3lsdH9Y

[02:09] Why Erin is on the show for the third time

[04:40] Erin’s one-word intention for this year

[06:22] The name of Erin’s new book, “I See You!: A Leader's Guide to Energizing Your Team Through Radical Empathy”

[07:58] The meaning of the title: I See You!

[10:36] The first part of the book: Self-love

[10:58] An exercise on how you want to see your life in the future

[11:46] The self-love in leadership keynote, IDIEHL 

[17:09] Going from a scarcity statement to an abundance statement

[27:54] The uniqueness that comes with authenticity and genuineness

[32:47] The benefits of living your IDIEHL day

[34:09] The importance of selfless leadership and magnetic culture

[37:25] The story of Jenna in the book

[45:10] What matters the most to Erin

[45:41] One activity from the book that we can implement and spread love

[54:10] Giving to yourself so that you can give to others

[59:02] The Four-Step Consistency Planner

• “We have to give to ourselves first to become selfless leaders and attract our team.” ~Erin Diehl [10:35]

• “If it’s not flowing, it doesn’t feel right.” ~Ben Albert [23:03]

• “When you start to make art that you enjoy and find fun, that’s what matters the most.” ~Erin Diehl [25:21]

• “The moment you stop emulating what other people are doing and do what is true to you, people will start to recognize that because there is something that comes with authenticity.” ~Erin Diehl [27:26]

• “Taking a tiny action to show someone that you appreciate what they do can lead to collaboration, friendship, and millions of different things.” ~Ben Albert [55:55]

Erin’s previous episodes,

Part 1 With Erin - Episode 21: https://realbusinessconnections.com/episode/erindiehl/

Part 2 With Erin - Episode 64: https://realbusinessconnections.com/episode/erindiehl2/

Website: https://www.learntoimproveit.com/

LinkedIn: https://www.linkedin.com/in/erindiehl/

Instagram: https://www.instagram.com/keepinitrealdiehl/

Podcast: https://www.learntoimproveit.com/podcast

Website:  https://www.realbusinessconnections.com/

Facebook: www.facebook.com/realbusinessconnections

Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/ 

Website:  https://www.realbusinessconnections.com/

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Learn Speak Teach Episode #92 with Tova Mirvis.

In this episode, we're thrilled to welcome Tova Mirvis, author of "The Book of Separation." Tova shares her powerful journey of personal discovery and separation from her Orthodox Jewish Heritage. Known for best-selling novels like "Visible City", “The Outside World” and "The Ladies Auxiliary," Tova recognizes the strength of personal stories in creating connection.

Tova's experience, as shared in "The Book of Separation: A Memoir," illustrates the transformative power of storytelling and the universal importance of understanding and connection amidst life's challenges.

During our conversation, Tova talks about the complexity of her experience with divorce, filled with conflicting emotions and a sense of duty. She highlights the challenge of expressing nuanced feelings without being too prescriptive.

Tova also openly discusses her journey out of orthodoxy, emphasizing it was a series of decisions rather than one big moment. 

Join us for insights into Tova's journey, inner transformation, embracing change, and the power of personal storytelling. Additionally, she gives valuable advice on listening to your inner voice, being authentic, and handling past mistakes with compassion.

Watch the episode on Youtube: https://youtu.be/2DrOTaFLvBc

During this episode, you will learn about:

[01:08] Meet our guest, Tova Mirvis

[02:14] Fiction to memoir: Tova's journey into vulnerability

[08:59] Her creative writing process

[15:53] Tova's struggle with her religions rules

[20:20] Tova's lessons in small moments and compassion for the past

[26:18] How Tova embraces authenticity in writing

[18:47] How did Tova’s book impact others?

[20:06] Tova’s pivotal moment after leaving orthodoxy

[35:28] How Tova creates stories that transform lives

[40:16] Why should we emphasize the importance of the journey rather than just focusing on reaching the destination

[45:49] A sneak peek into Tova's future novel

[48:55] Tova's creative wisdom and the art of doing and undoing 

[50:08] Rapid Fire Round 

Key Takeaways:  

• "When you put something vulnerable out in the world, as scary as it is, it really is. I think that's what invites other people to share their stories and to want to have that sense of connection.” ~Tova Mirvis [05:36] 

• "It's something I never imagined I would do. It challenges not only religious and family norms but also our self-identity. We can overcome our internal barriers, which can be the most difficult ones.” ~Tova Mirvis [17:17]

• "Despite the differences, we shared a common experience, grappling with the pain of leaving a community that shaped our core identity.” ~Tova Mirvis [37:03] 

People Mentioned and Other Resources:

1. The Book of Separation: A Memoir: https://rb.gy/ty2p1i 

Keep In Touch with Tova Mirvis:

Website: http://tovamirvis.com/author/

LinkedIn: https://www.linkedin.com/in/tova-mirvis-10011710/

Instagram: https://www.instagram.com/tovamirvis/

Twitter: https://twitter.com/tovamirvis?lang=en

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Learn Speak Teach Episode #91 with Michael Oliver.

If you’re a salesperson, you may have seen similarities between the popular sales method by Jeremy Miner,, NEPQ (Neuro-Emotional Persuasion Questions), and the “How to Sell Network Marketing” book by Michael Oliver. In fact, NEPQ is actually a reworded version of Michael’s “Natural Selling” methodology, of which he’s been teaching for decades.

Michael Oliver is an internationally renowned sales trainer, coach, and best-selling author with over 40 years of experience in the sales industry. Michael is also the founder of Natural Selling Sales Training, which helps salespeople learn how to sell the way people buy.

Through his course “Natural Selling: The Art & Science Of Selling With Integrity,” Michael offers a step-by-step blueprint to double sales without rejection or objections.

Michael’s approach to sales — the Natural Selling Conversational Dialogue — emphasizes 

genuine rapport and self-persuasion. Michael seamlessly blends ancient communication philosophies with modern strategies, championing authenticity in every transaction.

In this episode, Michael talks about the origin of Natural Selling, its development, principles, and how it became a thing. 

Michael also touches upon how Jeremy Miner’s NEPQ framework is a carbon copy of the Natural Selling principles and questioning techniques that Michael developed. Michael taught Jeremy around 17 years ago, and Jeremy even left him a testimonial on his website, Natural Selling.

Watch the episode on YouTube: https://youtu.be/cCJUmDQPMeY

During this episode, you will learn about:

[01:20] Episode Glimpse

[01:44] Power of dialogue in selling

[03:05] Michael’s bio -

[03:45] Michael’s experience training with Deepak Chopra 

[07:40] Michael’s framework for selling

[09:12] The five principles of natural selling

[11:08] The purpose of a business

[12:20] The idea of self-influence in buying

[15:29] Jeremy Miner’s NEPQ is a copy of Michael’s How to Sell Network Marketing

[17:35] Michael wrote the book over 20 years ago

[18:13] The essential element that Jeremy’s NEPQ lacks

[20:16] The importance of detachment

[24:06] Key frameworks of natural selling that make it successful

[24:34] The most important stage of selling

[27:54] 5 questions to reveal a customer’s emotional buying blueprint

[31:45] Importance of integrity and congruence in sales

[37:55] How to connect with Michael

LinkedIn: https://www.linkedin.com/in/naturalselling/ 

[40:13] Integrating detachment into daily life

[42:39] Wrap-up

Key Takeaways:  

• The whole idea of sales is no longer about selling. It is about helping the other person buy it. ~Michael Oliver [07:43] 

• The foundation of selling is based on philosophy, not on technique. ~Michael Oliver [08:19]

• Selling is allowing the customers to influence themselves to buy. ~Michael Oliver [12:43]

• Set up the communication to show that you’re not there to persuade them to do something they don’t want, and you’re not going to take a lot of time. Ironically, they’ll give you all the time in the world because you’re focusing on them. ~Michael Oliver [25:42]

People Mentioned and Other Resources:

1. Rumi: A Sufi saint

2. Deepak Chopra

3. Wayne Dyer

4. Jeremy Miner

5. Jeremy Miner's testimonial on Natural Selling: https://naturalselling.com/about 

6. The Seven Spiritual Laws of Success by Deepak Chopra

7. How To Sell Network Marketing Without Fear, Anxiety Or Losing Your Friends! by Michael Oliver

8. Natural Selling: The Art & Science Of Selling With Integrity course

Keep In Touch with Michael Oliver:

Website: https://michaeloliver.com/

Natural Selling Website: https://naturalselling.com/  

LinkedIn: https://www.linkedin.com/in/naturalselling/

Facebook: https://www.facebook.com/2Fnaturalselling

X: https://twitter.com/naturalselling 

YouTube: https://www.youtube.com/user/naturalselling

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Learn Speak Teach Episode #90 with Catherine Tede.

Building a LinkedIn profile can be challenging for many. Navigating the journey from creating your profile to audience engagement requires a strategic approach. In this insightful episode, Catherine Tede takes us on a journey through her LinkedIn success story, sharing valuable lessons and tips for content creators.

She discusses her first post on LinkedIn and the surprising story behind her first viral post. Discover the secrets behind Catherine’s success as she shares her batch content creation schedule and gives insights into her content creation process.

Find out what makes her posts stand out and why they perform exceptionally well on LinkedIn. Additionally, Catherine sheds light on the time she dedicates to engaging with her audience and followers, providing valuable advice for building a strong online presence.

She also guides us through the types of content that perform exceptionally well on LinkedIn and offers insights into the feedback she receives from her ever-growing audience.

Catherine Tede is a Business Development leader at GridMarket, LLC, and the Top Personal Development Voice on LinkedIn.

Watch the full episode here: https://youtu.be/Euh3LgyMxpM

During this episode, you will learn about:

[03:11] Catherine Tede’s bio and her LinkedIn profile

LinkedIn: https://www.linkedin.com/in/catherinetede/

[03:52] When did Catherine begin her journey on LinkedIn?

[04:53] How she got started on LinkedIn

[07:07] LST Episode #59 w/ Hala Taha || The Lioness of LinkedIn: https://bit.ly/48pq9PP

LST Episode #15 w/ Hala Taha || Young And Profiting Podcast: https://bit.ly/3U2UjnA

[08:24] The biggest lessons she learned from Hala Taha

[10:08] How she took her first LinkedIn pictures 

[14:15] Catherine’s first post on LinkedIn

[16:20] What was her first viral post?

[20:24] What was she doing before undertaking her LinkedIn course?

[23:55] The Google Scholar Effect: https://bit.ly/47y1dEt

[27:21] Catherine’s batch content creation schedule

[31:20] What her content creation process looks like

[34:49] Why her posts do better than other people’s posts

[36:29] How much time does she spend engaging with her audience and followers?

[41:07] The types of content that perform best on LinkedIn

[44:50] The feedback she receives from her audience and followers

[49:42] Catherine’s advice to people experiencing self-doubt

[52:08] LinkedIn thought leaders you should follow Links Missing.

Hala Taha: https://www.linkedin.com/in/htaha/

[53:08] Best way to connect with Catherine Tede

LinkedIn: https://www.linkedin.com/in/catherinetede/

Instagram: https://www.instagram.com/catherinetede_/

Key Takeaways:  

• Not all your LinkedIn posts will perform well, so avoid blaming yourself, the algorithm, or your followers. [14:43]

• “Meeting people where they are is crucial in communication.” ~Catherine Tede [22:01]

• “Just because something goes viral doesn’t mean it’s right.” ~Catherine Tede [25:09]

• “Don’t hold yourself back or be your biggest roadblock. You have something precious to give to the world, and someone out there is waiting for it. Don’t wait to give it to them. Don’t let the fear of rejection from those who don’t want it prevent you from sharing what the world needs from you.” [48:41]

People Mentioned and Other Resources:

1. Hala Taha

Keep In Touch with Catherine Tede:

LinkedIn: https://www.linkedin.com/in/catherinetede/

Instagram: https://www.instagram.com/catherinetede_/

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Learn Speak Teach Episode #89 with Michael Bungay Stanier.

Michael Bungay Stanier is a renowned author, keynote speaker, and mentor, often recognized for ‘The Coaching Habit,’ which has sold over one million copies. He is the transformative force behind MBS.works, and his expertise lies in transforming complex ideas into practical, accessible knowledge, enabling individuals to unlock their own greatness.

Tune in for amazing insights!

Watch the full episode on Youtube: https://youtu.be/m8wblBgv3Ls

During this episode, you will learn about:

[02:30] Michael Bungay Stanier’s relationship with Mark Bowden

[05:00] Who is Michael Bungay Stanier?

[05:47] Michael’s book, How to Work with Almost Anyone

[09:32] The Best Possible Relationships (BPR)

[10:49] The Keystone Conversation

[11:37] An example of a Keystone Conversation

[13:40] How to navigate the challenge of having a Keystone Conversation

[18:22] True success is a behavior change

[19:20] The 2 levels of behavior change

[22:49] What habits has Michael adopted to prepare for his future self?

[27:26] Michael’s goal and mission: Infecting a billion people with a ‘possibility virus’

[34:39] Why Michael incorporated a section in his book for friends and peers to discuss their Best Possible Relationships (BPR)

[38:44] Nick Gray’s book, The 2-Hour Cocktail Party

[40:25] LST Episode #62 w/ Nick Gray: https://realbusinessconnections.com/episode/nickgray/

[42:47] How did he bring together brilliant minds to discuss their BPR in his audiobook?   

[48:36] Integration assignment

[50:04] Download the five questions for building the best possible relationship: https://bestpossiblerelationship.com/ 

[51:03] Rapid Fire Round

[56:44] How to connect and support Michael Bungay Stanier

Website: https://www.mbs.works/

Key Takeaways:  

• Our success and happiness depend so much on our working relationships. [06:43]

• Every working relationship goes off the rails at some stage. [08:09]

• Every working relationship has the potential to be better. [10:10] 

• Success is changing behavior. [17:42] 

• “You can’t control your circumstances, but you have a choice as to how you react to your circumstances.” ~Michael Bungay Stanier [28:40]

• “Between stimulus and response is freedom.” ~Viktor E. Frankl [28:46]

People Mentioned and Other Resources:

1. James Altucher on Real Business Connections: https://realbusinessconnections.com/episode/jamesaltucher/

2. Mark Bowden on Real Business Connections: https://realbusinessconnections.com/episode/markbowden/

3. Mark Bowden on Real Business Connections Part 2: https://realbusinessconnections.com/episode/markbowden2/

4. Coaching Habit: https://amzn.to/3vmPqLP

5. How to Work with Almost Anyone: https://bit.ly/48nnypF

6. The Power of Habit: https://bit.ly/3vhKrfm

7. Zen Habits Handbook for Life: https://bit.ly/3tE9b13

8. Atomic Habits: https://bit.ly/41Pmkkg

9. Immunity to Change: https://bit.ly/3tGw0RB

10. 10x Is Easier than 2x: https://bit.ly/48rhHQ3

11. The 2-Hour Cocktail Party: https://bit.ly/47qxBcj

12. Get Unstuck & Get Going: https://bit.ly/48HVBZj

13. Getting Things Done: https://bit.ly/48k74hP

Keep In Touch with Michael Bungay Stanier :

Website: https://www.mbs.works/

Twitter: https://twitter.com/mbs_works

Facebook: https://www.facebook.com/mbs.works

Instagram: https://www.instagram.com/mbs_works

LinkedIn: https://www.linkedin.com/in/michaelbungaystanier/

YouTube: https://www.youtube.com/channel/UCdFUOWjr4uI6T45zN1uJZ3Q

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Website:  https://www.realbusinessconnections.com/

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Learn Speak Teach Episode #88 with Adrian Knight.

Join us on Learn Speak Teach Episode #88 with our guest Adrian Knight. Adrian is a seasoned expert in buying and selling businesses who guides others in business acquisition and growth. Additionally, he has successfully established a multi-million dollar children’s education group.

Beyond his professional achievements, Adrian inspires many, offering practical advice on diverse topics such as exercise, nutrition, habits, mindset, and more.

In this inspiring and enlightening conversation, Adrian shares the backstory of his childhood, revealing what prompted him to use some of his savings for a backpacking trip in Europe at the age of 18. We explore the valuable lessons he learned during this journey and how these experiences have become an integral part of his approach to life.

Discover the transformative power of overcoming the fear of trusting instincts and gain insights into Adrian’s unique perspective on right and wrong. Moreover, he shares how he navigated an identity crisis to find his true path.

As the episode unfolds, he shares his experience of signing up for the half-marathon and how he eventually ended up participating in the Ironman. He gives insights on how to start exercising, emphasizing the crucial role of mindset.

Lastly, he reveals how his habits and routines have evolved and discusses the transformative impact of the first three hours of his day.

During this episode, you will learn about:

[02:30] A quick bio of our guest, Adrian Knight 

[04:12] The backstory of Adrian’s childhood and his childhood aspirations

[09:27] What prompted him to use some of his childhood savings for a backpacking trip in Europe at the age of 18?

[13:06] What he learned from his backpacking trip in Europe and how he has integrated it into his way of living

[18:25] How he overcame the fear of trusting his instincts

[20:41] Adrian’s perspective on right and wrong

[21:37] Scenarios where he made the wrong move and his actions in those situations

[28:01] His experience with identity crisis and how he identified the path he wanted to take

[34:15] Adrian’s experience when he signed up for the half-marathon and how he eventually ended up participating in the Ironman

[37:26] His advice on how to start exercising and the role of mindset

[40:24] How his habits and routines have changed over time

[44:48] What does Adrian typically do during the first three hours of the day?

[49:23] Adrian’s reflections on 2023

[56:12] Get in touch with Adrian Knight

Instagram: https://www.instagram.com/adrianjknight/

Key Takeaways:

• Sometimes, just let go and trust where life takes you. [15:42]

• When things on the surface go wrong, there is a greater opportunity hidden within. The trick is to identify that opportunity and turn it to your advantage. [20:57]

• “Pain in itself isn’t good or bad; it’s what you make from the pain and the experience.” ~Ben Albert [23:09]

• “As you go to one horizon, the next one opens up.” ~Adrian Knight [34:50]

• “Be it until you become it.” ~Ben Albert [39:41]

People Mentioned and Other Resources:

1. Arnold Schwarzenegger

Keep In Touch with Adrian Knight:

LinkedIn: https://www.linkedin.com/in/adrianjknight/

Instagram: https://www.instagram.com/adrianjknight/

Facebook: https://www.facebook.com/adiknight

TikTok: https://www.tiktok.com/@adrianjknight/

Linktr.ee: https://linktr.ee/adrianjknight

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Learn Speak Teach Episode #87 with Mary Grothe.

In this episode, we are thrilled to welcome Mary Grothe, a faith-based leader, celebrated keynote speaker, and author. Despite having a troubled past and a history filled with hardship and failures, Mary has emerged as a top keynote speaker specializing in assisting business professionals in revenue generation, entrepreneurship, faith-based leadership, and integrating faith and work.

Her message, which underscores the power of integrating personal faith into professional endeavors, is passionately conveyed in her book, “Destination; Remarkable: Surviving the Dark Side of Success”.

In our conversion, Mary shares the profound significance behind her tattoo that reads, ‘Be who you could have become.’ Moreover, she takes us on her career journey, offering a glimpse into the backstory of her childhood and its profound impact on shaping her life.

She candidly shares the four darkest years she faced, reflecting on the pivotal moment that became the catalyst that transformed her life and led to her journey as a woman of faith.

Tune in to explore the transformative impact of embracing faith on Mary’s career, discernment, and decision-making. Additionally, she reveals how making discerned decisions has impacted her confidence.

Watch the episode on Youtube: https://youtu.be/95wcTDbmxmc

During this episode, you will learn about:

[02:30] Meet our guest, Mary Grothe

[03:28] Mary’s tattoo: ‘Be who you could have become.’

[07:52] Her career journey 

[09:59] The backstory of Mary’s childhood and its impact on her life

[13:55] The 4 darkest years of Mary’s life

[14:40] How Mary rose to become the #1 sales rep and broke free from her traumatic past at 22

[17:40] What prompted Mary to start her first company at the age of 28?

[18:59] The pivotal moment that transformed Mary’s life

[22:30] Mary’s journey as a woman of faith: How she started and scaled her second company

[25:46] How did Mary change after reclaiming her payroll sales job as a woman of faith?

[33:39] Where does Mary seek answers now, and how does she discern to make the right decisions? 

[39:08] How making discerned decisions has impacted her confidence

[45:05] Get a copy of Destination; Remarkable: https://bit.ly/47eWesk

[46:30] Best way to reach out to Mary Grothe

LinkedIn: https://www.linkedin.com/in/marygrothe/

[47:13] Rapid Fire Round

Key Takeaways:  

• “Be who you could have become.” ~Mary Grothe [03:31]

• Just because you can doesn’t mean you should. Every choice has an opportunity cost. [37:55]

• Being a Christian involves being kind to people, loving them, serving them, and extending mercy and forgiveness even when they don’t deserve it. [53:22]

People Mentioned and Other Resources:

1. Destination; Remarkable: Surviving the Dark Side of Success: https://bit.ly/47eWesk

Keep In Touch with Mary Grothe:

Website: https://www.marygrothe.com/

LinkedIn: https://www.linkedin.com/in/marygrothe/

Instagram: https://www.instagram.com/marygrothe/

Twitter: https://twitter.com/MaryLGrothe

YouTube: https://www.youtube.com/@MaryGrothe

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Instagram: www.instagram.com/realbenalbert/

LinkedIn: https://www.linkedin.com/in/realbenalbert/

Website:  https://www.realbusinessconnections.com/

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This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player, or head to www.RealBusinessConnections.com

When you consistently offer immense value to others, conducting business becomes not only more fulfilling but also more financially profitable. By adopting a ‘Go-Giver’ mentality and focusing on delivering exceptional value to others, you simultaneously cultivate significant value for yourself, paving the way for financial success.

In this incredible episode, Ben Albert interviews Bob Burg, Co-author of the international bestseller The Go-Giver. Bob is also the Founder of The Go-Giver Success Alliance, whose mission is to create prosperity for all by sharing The Go-Giver way of doing business and living life.

Bob shares the core purpose of his book, The Go-Giver, emphasizing what it truly means to be a Go-Giver. Discover how to stand out in the competitive business landscape and effectively communicate your value through the profound concept of the 5 elements of value.

Additionally, Bob emphasizes the significance of the law of receptivity, highlighting that the key to effective giving lies in staying open to receiving.

Watch the full episode on Youtube: https://youtu.be/FifwTVDsHiY

Let’s tap into some of his wisdom. 

During this episode, you will learn about:

[01:22] Introducing today’s guest, Bob Burg 

[01:36] Bob’s book, The Go-Giver: https://thegogiver.com/the-go-giver/

[02:30] The purpose of The Go-Giver book

[06:25] How to stand out in the competitive business landscape

[08:32] How to communicate your additional value: The 5 elements of value

[11:24] The law of receptivity- The key to effective giving is staying open to receiving 

[16:51] Bob’s definition of humility

[21:19] What it means to be a Go-Giver

[22:41] Review of Alex Hormozi’s new book launch for ‘$100M Leads.

[26:02] Integration assignment

[28:15] The Go-Giver Podcast: https://thegogiver.com/podcast/

[28:26] Connect and support Bob Burg

Website: https://burg.com/

Key Takeaways:  

• People won’t buy from you simply because you have a quota to meet, need the money, would like the sale to happen, or because you are a nice person. They will choose to buy from you because they believe they will ultimately be better off by doing so than by not doing so. [03:42]

• “Money is simply an echo of value.” ~Bob Burg [04:21] 

• “When you sell at a low price, you are a commodity. When you sell on high value, you are a resource.” ~Bob Burg [08:04]

• Giving and receiving are not opposite concepts; they are two sides of the same coin and work in tandem. [12:03]

• Humility is understanding your strengths and weaknesses, and being grateful for what you have. [16:51] 

• Becoming a go-giver means you understand that your focus is on bringing immense value to others. [21:34] 

• When you focus on providing immense value to others, you also create much value for yourself. [24:15] 

• If you want to make a lot of money in sales, don’t make making money your target. Instead, make serving others your target.  When you hit the target of serving others, you will receive a reward in the form of money. [26:59] 

• Great salesmanship is never about the salesperson, the product, or the service. Instead, it revolves around the other person whose life you are trying to add value to. [27:28] 

People Mentioned and Other Resources:

1. John David Mann

2. Gary Vee

3. The Go-Giver: https://thegogiver.com/the-go-giver/

4. Jab, Jab, Jab, Right Hook: https://bit.ly/46KtFCB

5. $100M Leads: https://bit.ly/3uNWzoc

Keep In Touch with Bob Burg:

Website: https://burg.com/

Twitter: https://twitter.com/bobburg

LinkedIn: https://www.linkedin.com/in/bobburg/

Facebook: https://www.facebook.com/burgbob

Instagram: https://www.instagram.com/realbobburg/

Linktr.ee: https://linktr.ee/bobburg

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This feed is JUST LEARN SPEAK TEACH EPISODES. To listen to all of our episodes from "Real Business Connections," search 'Real Business Connections' on your podcast player.

Learn Speak Teach Episode #85 with Nick Hutchison.

Watch the episode on Youtube: https://youtu.be/8Y8-iX0tVXs

During this episode, you will learn about:

[02:51] Nick’s book, Rise of the Reader: https://bit.ly/46NKXyI

[03:37] Favorite book Nick has read in 2023: Be Useful: https://bit.ly/3TehCL0

[05:08] Nick Hutchison’s bio

[06:43] What prompted Nick to start reading books?

[09:26] Why implementing the knowledge gained from books is important

[11:43] The power of intention when choosing the right book to read

[12:05] How to start implementing the knowledge gained from books using the SMART goal framework

[17:17] Nick’s advice for new book readers aspiring to become successful readers

[19:55] How to choose the next right book to read

[21:36] Uncovering the journey from idea to publication of his book, ‘Rise of the Reader.’

[29:00] Why he decided to include a section on actionable and implementable habits to improve your health, wealth, and happiness in his book

[31:16] An example of a happy habit from Nick’s book and how to implement it

[39:18] Book marketing tips

[41:14] Grab a copy of ‘Rise of the Reader’ from Amazon: https://bit.ly/46NKXyI 

[42:00] Rapid Fire Round

[42:19] Nick’s go-to books;

Die With Zero: https://bit.ly/3GvEoGj

I Will Teach You to Be Rich: https://bit.ly/3RdFBqH

[47:53] Best way to connect with Nick Hutchison:

Instagram: https://www.instagram.com/bookthinkers/

Key Takeaways:  

• Books offer solutions to nearly any problem we may encounter and also facilitate the development of a wide range of skills we may want to acquire. [07:56]

• ”Action is the real measure of intelligence.” ~Napoleon Hill [09:25]

• “What’s not being measured can’t be managed.” ~Peter Drucker [13:02]

• If you give yourself a deadline, you will get it done. A task will expand to fill the allotted time that you give it. ~Parkinson’s Law [25:47] 

• “Impact is felt through feedback.” ~Nick Hutchison [27:00]

• “There are two types of forgiveness: internal and external. Internal forgiveness happens when you stop feeling angry or resentful toward yourself, whereas external forgiveness happens when you stop feeling angry or resentful towards someone else.” ~Nick Hutchison [31:41]

• “Unforgiveness is like drinking poison yourself and waiting for the other person to die.” ~Marianne Williamson [34:14]

People Mentioned and Other Resources:

1. MJ DeMarco

2. Arnold Schwarzenegger

3. Marcus Aurelius

4. Lucius Annaeus Seneca

5. Epictetus

6. Limitless Expanded Edition: https://bit.ly/3uNS0u4

7. Rise of the Reader: https://bit.ly/46NKXyI

8. Be Useful: https://bit.ly/3TehCL0

9. Think and Grow Rich: https://bit.ly/41amTF6

10. $100M Leads: https://bit.ly/3uNWzoc

11. Rich Dad Poor Dad: https://bit.ly/3QPiSCz

12. The Total Money Makeover: https://amzn.to/4852Qu5

13. The Richest Man in Babylon: https://bit.ly/41b2sb3

14. The Millionaire Fastlane: https://bit.ly/47RkmCw

15. The 4-Hour Workweek: https://bit.ly/3Rf1aY2

16. The Code of the Extraordinary Mind: https://bit.ly/472QSjT

17. The Four Agreements: https://bit.ly/3T8TIAp

18. A Return to Love: https://bit.ly/41dlnlx

19. Die With Zero: https://bit.ly/3GvEoGj

20. I Will Teach You to Be Rich: https://bit.ly/3RdFBqH

21. Less Annoying CRM tool: https://www.lessannoyingcrm.com/

Keep In Touch with Nick Hutchison:

Website: https://bookthinkers.com/

Twitter: https://twitter.com/bookthinkers

YouTube: https://www.youtube.com/bookthinkers

Facebook: https://www.facebook.com/BookThinkers/

Instagram: https://www.instagram.com/bookthinkers/

LinkedIn: https://www.linkedin.com/company/bookthinkers/

TikTok: https://www.tiktok.com/@bookthinkersofficial