So many of us want to own our own business, but why? Is it for success or money. Do you crave power and excitement? Or maybe you really just want to enjoy life and entrepreneurship is how you make your dreams a reality. In this episode we explore what it means to have a lifestyle business and whether or not that is a good choice for you.

In episode 18 titled Using Your Profit and Loss as a Break Even Tool, we talked about how to really understand your profit and loss statement using break-even. This is a powerful tool for any entrepreneur wanting to understand how to successfully manage their financials. In today's episode, we're taking it one step further to show you how to set your pricing using break-even. If you think you understand pricing strategy, think again. This episode will change the way you set your pricing and make you so much more competitive.

This weeks episode is the first part of our financial ratio series that we will be doing every few weeks. In this episode, we cover 5 critical financial ratios, all dealing with your company's ability to generate a profit.

The 5 ratios are:

Sales Growth – The rate your revenue is increasing year over year

Join us to learn how to use your income statement as a powerful tool in making financial decisions for your business.

If you've ever tried to get motivated and failed, this episode is for you. It's not motivation that makes a business successful. It's discipline. So stop worrying about whether or not your motivated to get things done. Rather put yourself in a place where you become disciplined to get things done. Join us for our discussion and start being more disciplined today.

In small business, often times we talk about ROI or getting a good return on our investment. But do entrepreneurs really understand what that means? In this week's episode we discuss the importance of understanding risk vs reward, in other words the foundation for ROI. You can't know if you're getting a good return on your investment if you don't understand the risks you're taking to get there. Join us to learn this important piece of small business finance.

We all focus on digital marketing and traditional marketing, but have you ever stopped to think about the impact cultural marketing has on your business? Cultural marketing is all the little things that have a big impact on your sales. Think about your level of industry expertise or customer service. Consider your client retention strategies and rewards programs. If you're simply focusing on getting customers to come through the door but don't meet their specific needs once they are there, you need to improve your cultural marketing. This weeks episode goes into everything you need to understand to improve your cultural marketing and grow your business.

You've probably created a Profit and Loss Statement at some point for your business, but if you're like many entrepreneurs you might not know how to use it. Your P&L is an amazing tool and one of the best ways to understand it is to use it as a Break-Even Analysis. If you thought calculating break-even was only for startups, think again. Break-even will tell you so much about your pricing, profits, and potential as a small business. Check it out and learn for yourself.

In a digital world where everything seems to be controlled by technology, we ask the question, are any marketing mediums dead? Is there anything that was used in the past to successfully market businesses that is completely irrelevant today? Most people would argue that in fact there are marketing mediums that are dead and no longer work in today's high tech world. But perhaps there is a better question, what older market mediums still work today and how can you find ways to stand out in a crowded environment by using these techniques?

Have you ever sat through a meeting that was a complete waste of time? Of course you have. Anyone who has ever worked for a company at any point in their lifetime has had to sit through a worthless meeting. Why? Because most management meeting are not well organized or executed. In this week's podcast episode we will take you through the high cost of worthless meetings and how to ensure you don't have them within your management team.

In this episode we talk about the traditional business plan and how to make it work for your business. But we take it one step farther and introduce other methods for business planning, including our personal favorite Mind Mapping. Learn the ins and outs of the business planning process and how to create the perfect plan for your business.