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Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs.

Five things you’ll learn from this episode:

1. How did Firehouse Subs prepare for the COVID-19 pandemic?
2. What lessons did Firehouse Subs learn from the COVID-19 pandemic, and how can you implement these solutions to your company? 
3. Why will focusing on the local community before a crisis help your company during a crisis? 
4. How do you track consumer behaviors before and after a crisis? 
5. How can you be smart and brief with your communications to consumers? 

Quotables

• “Being a local business with local connections and living that local impact was part of how [the Firehouse Subs’ founders] grew the business.” — Kristen Majdanics
• “One of the things that has continued to be important to us is watching the behaviors of consumers and following where they lead.” — Kristen Majdanics
• “What we do is ask what are the decisions we need to make to make guests feel comfortable? But just as important is do your crew members feel comfortable while working?” — Kristen Majdanics

About Kristen Majdanics

Kristen is the vice president of marketing at Firehouse Subs, leading a team of 17 marketing professionals and supporting a system of more than 1,100 restaurants.

 Contact info and resources:

• LinkedIn: https://www.linkedin.com/in/kristen-petrillo-majdanics-147908/
• Firehouse Sub: https://www.firehousesubs.com/
• Firehouse Subs Public Safety Foundation: https://firehousesubsfoundation.org/

 Additional Resources:

• ReviewMaxer: http://reviewmaxer.com
• Axia Public Relations: https://www.axiapr.com/ 

 About your host Jason Mudd

On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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