In this podcast, Paul Lewis speaks with Adam Kingl, Author of Sparking Success: Why Every Leader Needs to Develop a Creative Mindset.  They discuss why the corporate world stifles creativity, what we can learn from creative industries, and how leaders can help address the problem.

You will also hear about:

• The neuroscience behind creativity
• Why organisations are failing to embrace it
• Practical steps leaders can take to foster creativity
• How to map creativity to business strategy and output