LeCorner - International

For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests. 2022 has been the second season of our international series, and the least we can say is that we had a great time recording these 10 episodes with leading sports organisations.

- EXT 2: Sports Tech World Series - Thomas Alomes - Discussing NFTs in Sports

- EXT 3: NBA - Jason Bieber - The role of team diversity to innovate

- EXT 4: Michael Broughton - Tokenization in the Sports Industry

- EXT 5: IMG Arena - Data workflows to enhance Fan Engagement 

- EXT 6 IFAF - Pierre Trochet - Learn more about the American Football Culture

- EXT 7: FIBA Media - Andrew Ryan - FIBA's broadcast strategy

- EXT 8  CONCACAF - Jason Roberts - From playing football to directing development in a sports governing body

- EXT 9: Bullpen Media -  Clint Vodjinoski - What does the Australian sports market look like?

- EXT 10: Tennis Australia - Machar Reid Innovation Process 

- EXT 11: Aurora Media - Barry Flanigan - Create content to tell better stories

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In its homeland, American Football reigns supreme. 

However, its international export seems limited, especially on professional level. Mainly for cultural, financial and business reasons. 

Nothing is set in stone, though. Because while this sport may seem far from many cultures, it fascinates and attracts, especially Gen Z.

In this new LeCorner episode, we had the pleasure to receive Pierre Trochet, president of IFAF (International Federation of American Football) to discuss what is both his mission and passion : The development of American Football around the world. 

The 36 year-old Frenchman breaks us his exciting daily stakes, while insisting on the sport’s huge potential. In terms of popularity, but also of investments. As a former player, Pierre also shares his passion for the game, and gives some precious entrepreneurial advices. In this episode, we tackled :

Recommendations : 

Book : Leaders eat last / The Infinite Game by Simon Sinek. 

Serie : Hard Knocks (HBO)

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s now official! Three years after its first stint, the NBA is back in Paris. The six-time champion Chicago Bulls and the three-time champion Detroit Pistons will face each other on Thursday, Jan. 19, 2023.

On this occasion, we wanted to spotlight an episode recorded almost two years ago with Bastien Lacheny, Associate Vice President Media Distribution EMEA.

In this highlight, Bastien focuses on the NBA media rights strategy in Europe as well as the different relations that link up the American League and the Old Continent.

If you had good time listening this episode, do not hesitate to support us:

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What will the next data wave look like?

Nearly two years ago, we had the pleasure to receive Andrew Cox, Former Chief Strategy Officer at Stats Perform and Managing Director of Opta, and now advisor at LaSource!

Created in 1996, Opta launched a pioneering real-time data collection processes that would go on to revolutionize data use across football. Today, as part of Stats Perform, Opta data is relied upon by some of the largest sports organisations and federations in the world.

Data is exponential, and already has a considerable influence on sports. But according to Andrew, it’s only the beginning…

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Founded in 2012, IMG Arena has leveraged its rights' expertise to pioneer the mainstream introduction of official data rights. They paved the way for a new revenue stream for their federation clients while delivering greater value to the sports betting industry.

The UK company's ambition is to deliver a complete solution for the modern sports ecosystem through four pillars: Sports Services">Sports Services, Sports Betting">Sports Betting, Sports Media">Sports Media, and Sports Performance">Sports Performance, to create a fan-first solution for sports organisation.

During this episode, we have been pleased to discuss with Mark Wrigley, Senior Director, Rights, and Andrew Corser, Vice President- Head Of Sales - Global at IMG Arena. They help us understand how IMG Arena work with their clients in a long-term relationship, as examples of the recently signed MLS and the European Leagues’ deal.

Episode timeline:

- Mark and Andrew's journey in the sports industry and beyond 

- What is the concept behind IMG Arena? 

- IMG Arena clients

- Origin and scope of activities for European leagues and MLS partnerships  

- Why did IMG Arena acquire Flightscope and Signality?

- The next generation of sports and entertainment experiences 

- The digital and data needs of sports organisations: How to meet them?

Recommendations: 

- Book: Phil Jackson, Eleven Rings">Phil Jackson, Eleven Rings & Phil Knight, Shoe Dog">Phil Knight, Shoe Dog 

- Serie: Entourage">Entourage

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Michael Broughton is a 20-year-experienced sports consultant specialised in tech, finance, investment and data and has been keen enough to accept our invitation to our new LeCorner episode.  

Michael has occupied senior management roles giving him a unique perspective on the executive capabilities of the sports sector. He has worked closely with clients like Manchester United, Chelsea, Arsenal, Liverpool, The FA, and Honda Racing F1, amongst others. From 2018-20 Michael was also leading the Technology and Investment Strategy at FIFA.

During his discussion with Samuel Westberg, he shared an insightful analysis of how sports organisations should consider investing in specific departments to develop new revenue streams and further enhance their activities. 

From the Web3 opportunities to data, Michael delivered an excellent overview of where sports organisations can invest in the following years and the most common factors holding them back. 

Timeline of the episodes: 

- Micheal's journey in the sport industry 

- His very first memory of sport 

- The evolution of sports consumption in recent years

- What are the business opportunities of this new consumption of sport?

- Create a new loyalty programme through the Web3 

- Rethinking sports organisations' business model via innovation investment

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

With the 2022 World Cup quickly approaching, we wanted to spotlight one of our very first LeCorner episode with Daniel Ribeiro, Director of National Teams Services at FPF (Portuguese Football Federation). 

Growing up in the United States, he started his professional career in 1998 as Operations Coordinator for the NY/NJ MetroStars, one of the original clubs of Major League Soccer, today known as New York Red Bulls. 

Afterwards, he spent several years at UEFA, before moving to Portugal, his country of origin, to join FPF. Just five months before his country’s triumph at UEFA Euro 2016 in France.

In this highlight, Daniel provides some well-meant advice about innovation in football, and in sports in general. During our discussion, he depicts the backstage of the Portugal team’s glorious rise, underlined by victories at UEFA’s Euro 2016 and 2018-2019 Nations League. 

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

MLSE Digital Labs is an innovation organization that unites business and digital strategy, working across MLSE business operations and the front office. Its mission is to provide end-to-end delivery, starting with top-level strategy and continuing through product design and detailed technical development and deployment. 

The unique aspect of this digital department is that every year it has increased its in-house capabilities (human, technological, etc.) to create more and more value for its fans and clients. They possess almost all the capabilities to develop new ideas and products from research to production.

In 2021, we had an insightful discussion with Teeka Cookson, now Director, Membership & Retention of MLSE, on the structure of the MLSE Digital Labs. We decided to highlight this discussion as it is an excellent example of how a sports organisation can structure a digital department to bring more value to its fans/clients and keep resources in-house. 

We hope this will help you if you have, or plan to set up, a digital lab in your organisation.

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Back in 2016, FIBA announced a ground-breaking strategic partnership with Perform, that lead to the creation of FIBA Media. The joint venture, between the two organisations, is committed to increasing the value of the basketball fan experience and providing fans with unprecedented access to content. Besides, FIBA Media encompasses all rights commercialisation (broadcast, OTT, and data), production, and distribution for FIBA’s premium events and leagues. 

For this new LeCorner episode, we had the pleasure to discuss with its Managing Director, Andrew Ryan. Andrew is responsible for driving FIBA Media’s growth strategy, to create opportunities to develop and promote basketball worldwide. During our discussion, we came back to FIBA Media's mission and strategy to deliver content to its fans in an innovative and fresh way.

Episode timeline:

- Andrew's journey in the sports industry

- His missions and duties at FIBA Media 

- FIBA Media: origin and purpose

- FIBA, Two Circles, and Courtside 1891  

- A look at other streaming platforms: VolleyBall TV, and Fifa +  

- Andrew's involvement in cricket as a commentator 

- Recommendations:  Unofficial partner podcast / Leaders newsletter   

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

One of the main challenges for broadcasting major sports events such as the Olympic Games or European Championships is creating the right ecosystem between broadcasters and federations to ensure that both benefit from the event's exposure. 

Eurovision sports, a subsidiary of EBU working with broadcasters and sports federations, have to deal with this every time, as Franck Choquard, Head Of Content & Servicing of the organisation, told us two years ago. 

For this new extract, we decided to get back on this topic to highlight how broadcasters and federations should work together to promote both the sports and the brands during live events. 

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.