LeCorner - International

Welcome to the second highlight of LeCorner International.

Today, we get back to our discussion with Kyle Bunch, VP Managing Director, Global Sports Venture Studio at this time. The Global Sports Venture Studio">Global Sports Venture Studio enables the world's leading sports organizations to collaborate and engage with the sports innovation ecosystem.

Two years ago, during the coronavirus pandemic, we sat down with Kyle to discuss innovation and new technology in the sport industry.

At that time, the world of sport was facing significant challenges that led sports organizations to adapt and transform their business model. This extract explores how sports organizations have addressed these challenges and the future trends.

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Formed in late 2012, Aurora Media, is a fully integrated content agency. They develop, produce and distribute original content and programming for international rights holders, broadcasters and brands. Aurora was set up to help clients create original IP in a furiously evolving business.

For this new episode of LeCorner, we had the opportunity to discuss with its Chief Strategy Officer: Barry Flanigan. Barry has over 20 years of experience in digital media, having worked on multiple international events to develop fan engagement strategies for brands and rights holders.

In this one-hour talk, with have been through the initiatives he led during his journey from Copa90 and what makes Aurora Media a unique content agency. 

Episode timeline: 

- Barry's journey within the media industry 

- Presentation of Fika Mental Fitness 

- The story behind COPA90: entertain, inform, and celebrate football and its fans

- Fans as media creators with COPA90: the 2018 FIFA World Cup initiative 

- What is Barry's role within Aurora Media?

- How to connect fans with athletes? 

- Aurora media clients' initiatives: Super League Triathlon and Extreme E use cases

- What is Aurora Media's unique value proposition? 

- Recommendation: Book -  A Brief History of Humankind (Yuval Noah Harari) 

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Welcome to our off-series of LeCorner - International podcast. 

Every month, we’ll revisit the best moments and highlight the most interesting discussions we had with our guests. 

For the very first one, we dive back into our discussion with Michael Proman, Managing Director of Scrum Venture, a seed-stage venture firm investing across various industries in the U.S. and Japan. The firm accelerates portfolio companies with global opportunities and helps corporations innovate.

In this extract, Michael shared his vision on how startups should navigate within the sports industry. Then, we turned to the economic issues that sports organizations are faced with, impacting their profitability and their innovation process. A discussion recorded two years ago, but still ongoing today.

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Tennis Australia, the governing body for Tennis in Australia since 1904, organizes national and international Tennis tournaments, including the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup, and Australian Pro Tour. 

Its core mission is to create a playful world through tennis for everyone. In addition, the association has also been on the innovation journey for several years now as they work to grow the connection with SportTech and tennis. For this new episode, we welcomed one of its leading voices in the field of sports science and innovation: Machar Reid. 

Machar has a PhD in Biomechanics, has published over 100 peer-reviewed articles and books, and is currently the Head of Innovation at Tennis Australia.

During this episode, we have been through his activities within Tennis Australia and WildCard Ventures to understand how the innovation process is handled in both companies.

Episode timeline: 

- Presentation of Machar 

- Machar’s passion for mentorship

- What does innovation mean to Machar?

- The innovation process within Tennis Australia: a long term vision 

- How does innovation prevent injuries?

- Machar’s three favorite technologies

- WildCard Ventures: missions and duties

- WildCard Venture’s due diligence process

- How does Machar perceive the Australian sports tech market compared to Europe or the US?

- Recommendations: Podcast: Business Wars">Business Wars

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

We are delighted to share this new LeCorner - International Episode with you as we are receiving Jason Roberts, an old and good friend of our Chief Strategy Officer JB. 

Jason is a former Premier League footballer player. He started his career at Hayes Football Club and played almost 500 matches in the United Kingdom.  

Prior to the end of his career, Jason founded the Jason Roberts Foundation, a charity dedicated to providing young people in the UK and the Caribbean with the opportunity to learn, build confidence and broaden their perspectives through sport. 

In 2017, he was appointed Concacaf's Director of Development to lead the Confederation's efforts across coaching education, corporate social responsibility, women’s football, and professional football. 

For this 23rd episode of LeCorner, we went through his journey as a professional footballer as well as his “second life” and the challenge that surrounds it. 

Episode timelines: 

- Jason’s passion for football, and his journey as a football professional

- Get the best out of a professional football career  

- Jason’s transition from on to off pitch 

- Jason Roberts Foundation

- What advice to give to youth to succeed as a professional footballer 

- Jason's duties at Concacaf as Director of Development

- How Concacaf uses data to help develop national football associations

- Player career management in the US vs Europe 

- Recommendations:  Football Club Management: Insights from the Field - Ian Lawrence  / The Last Dance

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

STWS is recognized as a world-leading advisor on the Future of Sports and Sports Technology. Its mission is to be the trusted resource in helping companies, teams, and individuals excel in the global sports technology community.

A few weeks ago, Jean-Baptiste Alliot, our CSO, shared his thoughts on the future of the sports tech in 2022  for SportsPro Media with Thomas Alomes, SWTS' Head of Market Insights. We decided to dive into the trends mentioned in this article to get a deeper insight into it, and so we invited Thomas in this new episode.

In short, Thomas is a global leader in sports technology ecosystem growth and development with a passion for connecting the best people with the best ideas. He was the perfect person to talk about the major evolutions of the sports tech sector.

Episode timelines: 

- How did Thomas join the sports industry? 

- How should startups manage their business, both internally and externally?

- Introduction to the Sports Tech World Series  

- Texas: an ecosystem for innovation and business growth     

- Why and how should sports organisations approach the NFT?  

- How can sports organisations benefit from Web3?

          - Series: Drive To Survive 

          - Podcast: The Global Sports Technology Podcast

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Bullpen Media produces content and interviews with people in startups, business, digital, technology, sports, fitness, gaming and more. Published and edited by Clint Vojdinoski, his mission is to spotlight who and what is shaping the future sporting industry.

A few weeks ago, our CEO, Samuel Westberg, was a guest on the Bullpen media series: "In Conversation with...". Clint has been kind enough to highlight our agency's activities, and how we help startups integrate the European market.

It was our turn to give back! So we invited Clint to our digital show to deep dive into Bullpen Media, and his journey in the sports industry. It was an insightful episode, allowing us to explore a sports market we didn’t talk about yet: the Australian market.

Episode timelines:

- Clint's journey from live production to Bullpen Media  

- Bullpen Media activities 

- What is the mission of a startup mentor?

- Australian sports organizations that drive innovation

- Australian sports market structure

- How is the Australian Football League leading innovation?

- Entrepreneurial mindset: patience, resilience, and adaptability 

- Book recommendation: The Final Days of EMI: Selling the Pig

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The San Francisco 49ers is an American Football team based in San Francisco, which won five Super Bowls between 1981 and 1994. 

The team embarked on a digital transformation about ten years ago, building a new stadium, hiring more employees, and bringing in a host of technology innovations for an amazing fan experience.

For this new LeCorner - International episode, we have been pleased to receive Alison Lu, Director, Business Strategy & Analytics at San Francisco 49ers. Graduated from Harvard and Yale, Alison began her career in the sports industry with the Orlando Magic before joining the San Francisco 49ers, and Elevate Sports Ventures. 

For almost an hour, Alison, Samuel, and Jean-Baptiste discussed how the franchise is improving its in-venues experience, as well as how Alison's team collects and analyses data from fans. We also spoke about Elevate Sports Venture and the relationship it has with the team at the 49ers. 

Episode timeline: 

- Alison’s journey in the sport industry 

- Women of the Niners: introduction to the official women's club of the 49ers

- “Member Inclusive Menu”: a program designed for season ticket members

- How do 49ers collect fan data during match day? 

- NFL’s expansion internationally  

- How to improve the in-stadium experience?  

- Elevate Sports Ventures. What are Alison’s responsibilities?

- A winning collaboration among 49ers and Elevate Sports Ventures 

- Data in the sport industry 

- Pieces of advice to improve the in-venue experience

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

We couldn't imagine a better way to start this new season of LeCorner - International!

Over the last few months, the American league have partnered with significant companies to engage with its fan and the new generation (Buzzer, and prominent start-ups through NBA Launchpad). NBA has always been at the forefront of innovation, creating programs and campaigns to provide an even more premium experience of the game.  

To discuss these topics, we had the pleasure to receive Jason Bieber, Growth & Innovation strategy lead at NBA. How does the league handle innovation? How to involve more fans? 

Episode's timeline:

- Presentation of Jason: from Accenture to NBA

- What did he learn from his experience at Accenture?

- NBA's culture of innovation

- The innovation process within the NBA: a decentralized approach  

- How do NBA fans embrace new products? 

- Provide a new fan experience with Dapper's collaboration.

- Personalize, interact and create immersive fan experiences: the NBA's motto

- Look outside the sport, especially for trends and new technologies.

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests.

Many thanks to all the guests that were kind enough to share with us their vision, their background, their experiences and their anecdotes.

Timelines (one extract for each episode, in chronological order)

- Ext 1: Scrum Ventures - Michael Proman - which directions are funds looking towards and what do startups have to get right?

- Ext 2: Global Sports Venture Studio - Kyle Bunch - the origin of sports accelerator programme, sports current challenges & future trends   

- Ext 3: EBU - Franck Choquard - partnering with sports organisations to build their future media strategy

- Ext 4: MLSE - Teeka Cookson - delivering best-in-class sport and entertainment experience to fans

- Ext 5: FPF - Daniel Ribeiro - how to continuously reinvent yourself when operating sports events?

- Ext 6: LiveLike - Miheer Walavalkar - the Entrepreneurial Journey #1

- Ext 7: Stats perform - Andrew Cox - from collection to monetization, one of the first data business story in the sport industry

- Ext 8: NBA - Bastien Lacheny - how does the league operate in Europe and what are its objectives?

- Ext 9: Greenfly - Daniel Kirschner - the Entrepreneurial Journey #2

- Ext 10: Noise Studio - Ida Bjerga and Sophie Offord - creativity and brand identity in the sports industry

- Ext 11: The Value Xchange - Kevin Hall - turning sponsorship into partnership

- Ext 12: Sail GP - Jose Garnes - promoting a new competition through engaging content

- Ext 13: MLS - Chris Schlosser - from linear TV to omni channel strategy

- Ext 14: Atlético Mineiro - Felipe Ribbe De Vasconcellos - International growth through disruptive innovations

- Ext 15: Slate - Michael Horton and Eric Stark - the Entrepreneurial Journey #3

- Ext 16: Nascar - Tim Clark - pit stop - how does Nascar drive engagement?

- Ext 17: Pixellot - Ross Tanner - leveraging AI-Automated Technology to produce sport events

- Ext 18: Super League Triathlon - Joe Edwards - leveraging AI-Automated Technology to produce sport events

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.