LeCorner - International

On July 20th, the ninth FIFA Women’s World Cup will kick off in Australia and New Zealand.

A good opportunity for us to highlight the episode recorded 2 months ago with Mariana Gutierrez, Head of La Liga MX Femenil.In this new LeCorner Highlight, she emphasizes the importance of presentation and viewership to develop women’s football and sports. 

Mariana also tackles the issue of the general lack of competitions and tournaments for female players. 

She speaks about using your competitors to your advantage, not just on the pitch.

In this extract, you will also learn about :

We hope you enjoy it!

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Last week, Sail GP launched’ The Dock’, a Web 3.0 integrated fan loyalty programme built on the NEAR protocol blockchain.

A perfect occasion to highlight an episode recorded one year ago with Jose Garnes, former Head of Content at the sailing competition and currently Chief Content Officer at the British Basketball League.

In this new LeCorner Highlight, we discussed Sail GP’s partnership with Oracle, making this launch possible today. Moreover, we pondered on the topic of data availability and its impact on the competition.

This extract was good, but do you need more to satisfy your hunger for knowledge? The full episode is available in our podcast channels

Have a pleasant listening!

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

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From an international large-scale company to becoming a part of a small startup to Founder and CEO of his own enterprise, we sat down with David Fowler to talk about his fantastic career in sports. Join us as we dive into Fowler’s diverse background, from his time as a professional athlete to his influential roles at FIFA and MyCujoo to Sportstech Match, which aims to revolutionize the procurement process for sports technology solutions.

In discussion with our CEO Samuel Westberg, he speaks about his past experiences and challenges that lead him to create Sportstech Match, the present impact of their solutions and the future development of the company.

The high-paced nature of sports isn’t only on the field, it transfers to the business side of the industry and David Fowler has experienced this first hand. That’s why at SportsTech Match, they help companies sift through the masses and quickly find the right tech organizations and vendors.

Key areas of focus: 

Recommendations (Book): Bounce: The myth of talent and the power of practice

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

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Driving change: behind Formula E’s wheel!

One week away from the 2023 Jakarta Prix opening, Formula E has never done so well since its inaugural season in 2014.

In this context, we received Harry Browne, the strategy director of the championship.

In discussion with our CEO Samuel Westberg, he unveils this crazy decade. From a small startup to a huge sports organization, Formula E has managed to build a solid business and expansion model. And it’s only the beginning!

Formula E was - and is still - challenged like every format that mixes innovation with tradition. However, its fanbase keeps growing. And you are going to know how.Key areas of focus, structure of media rights, and the impact of the digital platform: Harry depicts his strategy behind the sold-out crowds.

In this episode, you will learn about :

Recommendations (Book): A little life by Hanya Yanagihara

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io">https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/">https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Have you ever wondered what building a football league from scratch in a 130 million people country was like?

It is basically what Mariana Gutierrez did in Mexico with Liga MX Femenil. While Mexican people’s love for football is nothing new, its professional Female League only saw the light 6 years ago and enjoys success in the country. 

A success that motivated Nike to become the league’s exclusive sports partner a month ago! In this context of promising growth for the league, we receive Mariana, who has been the Head of Liga MX Femenil since its creation. 

In this new LeCorner episode, she depicts her exciting journey. Is it possible to change cultural attitudes towards women’s soccer? How to convince broadcasters and stakeholders in a male-dominant industry? How is the league’s business model built?

In this episode, you will learn many things, including:

Have a pleasant listening!

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

A few weeks ago, Fortnite released the long-awaited Creative 2.0 mode. 

Alongside Move.ai technology, this update is a revolution.Indeed, thanks to Move’s motion capture technology, every player, creator and developer can now capture personalized scenes, import them into Fortnite, and so with an affordable solution that has proven to be remarkably accurate.

Have a great listening !

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

At a time when professional athletes are becoming more and more their own media, the pioneer sports competition still has a huge role to play media-wise.

For this new LeCorner episode, we had the pleasure of receiving Benny Bonsu, Director of Daily Content, at the International Olympic Committee (Olympics.com">Olympics.com & Olympic Channel).

Ghanaian-born and London-raised, she spent 16 years as a broadcast journalist and writer for the NBA before joining IOC 2 years ago. She also was the Head of Editorial for Women’s Sports at GiveMeSport, where she led a successful coverage of Women’s Sports in the UK.

Through her inspiring path, she understood the importance of storytelling in delivering content, one of the Olympic Channel pillars.

How to turn this storytelling into an effective content strategy? And what are the main specificities and challenges of structuring the Olympic channel, especially during the Olympiad?

In this episode, you learn about :

Recommendations (Books): Black Cake - Charmaine Wilkerson / The Dawn of Everything, A New History of Humanity - David Graeber and David Wengrow 

Have a pleasant listening!

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io">https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/">https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Sponsorship is one of the most important revenue streams for sports rights holders.

In this context, let’s highlight an episode recorded one year ago with Kevin Hall, Director of Partnerships at The Value XChange and Sponsorship Sales Lead for the Rugby League World Cup 2021. 

The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for their customers through the power of sport, entertainment and media that have an enduring and positive impact for the fans, sponsors and rights owners. 

The agency is working both with brands and rights owners to deliver a premium service, backed up with data and insight .For this new LeCorner highlight, Kevin emphasizes how crucial it is for those right holders to keep up with new demands of sponsors, which digital make them evolve faster and faster.

You will also know about:

 - Creating winning partnerships for brands & rights owners

Want to dive deeper in this topic ? The full episode is here to know more !f you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click

2. By putting 5 stars on Apple Podcast to help us spread it.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In 2014, Orlando opened the first design thinking-based innovation lab in the NBA.In a league already known for its innovation and digital skills, the Magic can be regarded as pioneer.

We had the pleasure to receive Jay Riola, Executive VP of strategy and innovation at the club, to discuss this status, as well as the mid and long-terms goals of the club.In this episode, you will know about :

Enjoy this new episode ! 

Book : Loonshots 

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

As we jump into 2023, getting outdoors to do sport sounds like a nice resolution!

And that’s good news: Noise Studio’s motto is encouraging people to experience the world through sport. So let’s dive into the episode we recorded in May 2021 with two representatives of the Danish digital creative Agency: Ida Bjerga (Managing Director) and Sophie Offord (Brand Strategist).

 The agency’s name speaks for itself: Noise helps clients to express themselves through a strong branding personality. In this new highlight episode, Sophie starts by explaining her vision of setting up a solid strategy and what it really means at Noise. On her side, Ida reminds us how important it is to lay the foundation and the brand identity before getting into any specific projects.

This conversation with Ida & Sophie is a breath of fresh air and we hope you will enjoy it as much as we do! 

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