LeCorner - International

The Lawn Tennis Association (LTA) is the governing body for tennis in the UK, known for its innovative, forward-thinking approach to making tennis accessible to all. A key strategy in achieving this is through leveraging digital platforms to engage fans and tennis enthusiasts.

In this episode, we spoke with Chris Pollard, Managing Director of Commercial & Operations at the LTA, who has been with the organisation for over five years. Chris, a passionate sports enthusiast, shared insights from his diverse roles in innovation, digital, and commercial, including his insights on the evolution of the industry since the London 2012 Olympics and to the recently concluded Paris 2024 Games 

Tune in to learn more about:

1. The challenges facing global tennis governance

2. How digital solutions can break down organisational silos

3. The LTA’s digital maturity and future direction

4. Key takeaways for the sports industry
   

We hope you enjoy this episode!  

If you had a good time listening, please support us by:

1. Subscribing – it just takes a click!

2. Giving us a 5-star rating on your listening platform to help us spread the word.

Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Club Brugge, one of the most successful clubs in Belgian football history, is continuously pushing the boundaries of innovation to strengthen its connection with fans. Leading this charge is Thomas Rypens, Direct-to-Consumer Director at the club, who oversees all consumer-facing aspects: merchandising, ticketing, food and beverage, memberships, e-sports, e-commerce, and more.

In this episode of LeCorner, we had the pleasure of hosting Thomas Rypens, Direct to Consumer Director at Club Brugge for an insightful discussion about his fascinating journey, from an internship at RSC Anderlecht to founding his own startup, and eventually taking on this newly created role at Club Brugge. Thomas shared how he leverages new technologies to collect and utilise data in innovative ways, driving additional revenue for the club. We also delved into the digital strategies he's implementing to create membership programs that foster loyalty among fans and keep them engaged.

In this episode, you’ll learn about:

• Thomas’ journey from Anderlecht to his key role at Club Brugge

• The importance of data lakes and data collection in boosting club revenue

• Innovative digital strategies for creating membership programs and building fan loyalty

• How innovation is integrated into all aspects of the customer experience at Club Brugge
  

We hope you enjoy this episode!  

If you had a good time listening, please support us by:

1. Subscribing – it just takes a click!

2. Giving us a 5-star rating on your listening platform to help us spread the word.

Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development

Hosted by Ausha. See ausha.co/privacy-policy for more information.

New LeCorner episode, new sports business topic covered!

In our latest episode, we were joined by Chris Gerstle, Director of Strategy and Development at European Leagues - An organisation that stands as the voice of professional Football Leagues across Europe on all matters of common interest.

Along the episode, Chris takes us through his professional journey and his admirable passion for the sport of football. He credits the sport for instilling a dynamic persona within him. The conversation then leads into the main purpose of the European Leagues and how it aspires to maintain a competitive balance for professional football leagues across Europe.

Additionally, Chris sheds light on the following subjects:

✅ The inception of European Leagues and the needs being addressed

✅ The intricacies of project 'Elevate' and how it stands as a closed forum for Members

✅ European Leagues Role in supporting member leagues via commercial development through betting and broadcast rights.

✅ The Medium to Long Term vision of the European Leagues complimenting the vision of member leagues and their respective clubs.

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click
2. By putting 5 stars on the Apple Podcast to help us spread it.`

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In episode 46 of our LeCorner Podcast, we had the opportunity to welcome Jon Dutton OBE, Chief Executive Officer of British Cycling, the governing body of Cycling in the United Kingdom. 

Jon engaged in a seamless conversation with LeCorner host and Chief Business Officer at LaSource Leander Monbaliu, taking us through his journey in sports, from fandom to the ambition of building a world of greater good by leveraging the power of sport, particularly cycling. 

Leading a national sporting federation’s growth isn’t unfamiliar territory for Jon, having occupied the same post for the Rugby League World Cup for over 5 years, where he gained most of his experience. 

During the conversation, Jon shares his thoughts on the cycling landscape in the UK, and the federation’s responsibility and due diligence in promoting the sport at the grassroots level and at the national level, where athletes have a safeguarded and successful future ahead of themselves. 

In addition, Jon also sheds light on: 

✅The roadmap of British Cycling, focusing on their strategic ambition for growth and their vision of bringing the joy of cycling to everyone

✅The maturities of the sports of Rugby and Cycling and the parallels he has drawn having had a taste of working within both sports. 

✅British Cycling’s development and growth strategy leading up to the Paris 2024 Olympic games

✅The Innovation Culture at British cycling and the measures taken to instil a fundamental, positive mindset within the organisation 

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click
2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In Episode 45 of our LeCorner International podcast series, we had the pleasure of hosting Christian Theil, CEO and Founder of our client, turfcoach, in a long overdue episode.

Christian begins by offering a glimpse into his background and experiences in the agricultural industry. Recognising the unique requirements of grass and after discussions with grounds managers regarding their challenges, he pinpointed a gap in the industry that could be addressed through the use of data, thus giving rise to turfcoach. The episode also sheds light on:

• The benefits of turf data to multiple stakeholders within a sports organisation

• How 'intelligence scheduling' can support grounds managers in best preparing their pitches

• How sustainability concerns can be addressed within a club by adopting turfcoach's cost-saving software solution

• How players can reduce the risk of injuries by better understanding the surface powered by data.

  
  

Christian and turfcoach have embarked on a mission to revolutionise the sports industry with their AI-driven turf data platform, aiming to level the playing field for all involved.

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click
2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In Episode 44 of LeCorner International, we welcomed Alison Crowe, the Director of Digital and Data at the England and Wales Cricket Board (ECB). Engaging in a conversation with our Chief Executive Officer, Samuel Westberg, Alison recounted her professional journey, which included leadership roles in marketing and digital, before assuming her current position at the ECB.

During her current tenure, which has spanned over four years at the ECB, Alison has navigated fascinating trajectories, generously sharing insights into her experiences in this episode. She explored pivotal topics such as the evolving behaviours of fans and consumers, emphasising the imperative for innovation to attract a younger demographic audience.

In particular, Alison discussed "The Hundred," a novel domestic cricket league featuring teams from England and Wales competing in a condensed game format. She delved into fan perceptions of this new competition and elucidated how the board strategically prepared their content and digital strategies to maximise engagement.

Highlighting the significance of data analytics in staying ahead of the curve, especially in community engagement, Alison emphasised the importance of ensuring a seamless user experience across registration channels for cricket leagues in England.

Moreover, the conversation delved into:

• The ECB's use of first-party data to orchestrate significant value exchanges with fans fosters increased registrations on their platforms.

• The evolution of content creation, transitioning from traditional match highlights to more immersive "behind-the-scenes" narratives involving players.

• The role of data in enabling enhanced statistical analysis within the realm of cricket.

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click 😉

2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development. 

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click 😉

2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In the recent episode of LeCorner, we had the pleasure of hosting Arnaud Lieutenant, Chief Information and Digital Officer, at the Royal Belgian Football Association. Engaging in a conversation with our Chief Business Officer, Leander Monbaliu (making his debut as a host on LeCorner), Arnaud delves into his professional journey leading to his current role at RBFA.

Arnaud, with a wealth of experience in the IT and Digital Transformation sector, provides his opinion on the maturation of the football industry regarding the adoption of digital and new technologies. He highlights how RBFA, in particular, has innovated after the 2018 FIFA World Cup, leveraging on-field success to build a comprehensive football ecosystem for enhanced fan engagement, increased followers of Belgian football, and promoted grassroots football.

Sharing details about his leadership in a new digital project replacing their existing football management system, Arnaud emphasises the importance of cost-effectiveness and economy in leading initiatives. Drawing from his prior experience in diverse industries and leading similar digital projects, he articulates how this experience positions him to drive viable projects for RBFA.

Touching on the leadership and cultural shift theme, Arnaud's entrepreneurial mindset fosters a thoughtful decision-making process within his team. This shift proves crucial as RBFA aspires to elevate its status as one of the global most forward-thinking national football associations.

The discussion also sheds light on the following points:

• How digital capabilities can be enhanced by developing synergies between the federation, leagues and clubs 

• Arnaud highlights the fact that centralisation instead of fragmentation of digital ecosystems would be beneficial to all stakeholders. 

• How “digital” has facilitated other business operations within the association

• How the AI boom can be navigated cost-effectively through leadership 

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click 😉

2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this final episode of LeCorner for 2023, join us for a fantastic blend of the most engaging discussions we've had with our esteemed guests. 2023 marked the third season of our international series, and it's safe to say we thoroughly enjoyed recording these 10 episodes with top-tier sports organizations.

A heartfelt thank you goes out to all our guests who generously shared their vision, backgrounds, experiences, and anecdotes with us. Your contributions have made our discussions truly memorable, and we appreciate the insights you've brought to our LeCorner community. Here's to a fantastic year of enriching conversations and looking forward to more in the seasons to come! 🎙️🌟

Here is what the flow of the episode will sound like (in chronological order) with one extract per episode!

• ORLANDO MAGIC - Jay Riola: Leveraging Data for Holistic Sucess and Stakeholder Satisfaction

• Olympics Channel - BENNY BONSU: Leading the charge in a predominantly male-dominated sports broadcasting ecosystem. 

• MOVE AI - Niall Henry: Proving the doubters wrong by utilising a great idea to build a transformational tech product. 

• LIGA MX - Mariana Guttierez: The foundations behind the growth of women’s football in Mexico

• FORMULA E - Harry Browne: Building diverse and expansive revenue streams

• SPORTSTECHMATCH - David Fowler: Streamlining the sale of rights process for both rights holders and vendors

• WORLD FOOTBALL SUMMIT - Jan Alessie: The gap WFS continues to fill within the global football industry. 

• BEIN SPORTS - Bhavesh Patel: Personalising content experiences for global audiences. 

• FIFPRO - Michael Leahy: Manoeuvring the complex challenges faced by professional footballers worldwide. 

• EUROLEAGUE BASKETBALL - EVAN PLANCHON: Creating loyal fans by building gamified digital tools. 

Enjoy this new episode !

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click :wink:.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In the latest episode of LeCorner International, we had the privilege of connecting with Evan Planchon, the Head of Digital at Euroleague Basketball. In this insightful conversation, he shared his captivating journey from previous experiences in digital marketing to his current pivotal role in the continental basketball league.

Evan provided an insider's perspective on Euroleague's business model, emphasizing the centralized approach and strategic partnerships that define the league. Speaking with our CEO and Co-founder, Samuel Westberg, Evan delved into the unique license ownership structure within the league and how influential clubs play a crucial role in shaping major decisions for both the present and future of Euroleague.

The discussion highlighted Euroleague's selling points and its dedicated commitment to enhancing fan engagement. Evan walked us through the latest digital upgrades, including a new website and app, as well as a gamification strategy aimed at captivating fans worldwide.

In the context of the digital transformation era, Evan shed light on Euroleague's strategy, particularly accentuated by the challenges posed by the global pandemic. The focus revolves around promoting Euroleague’s unique selling point of constant entertainment, emphasizing personalization through fan data, and a steadfast commitment to enhancing fan engagement.

Evan emphasized the critical role of digital enhancements in maintaining and expanding the league's reach, incorporating practices on social media, websites, fantasy platforms, and a pronounced focus on gamification. This strategic emphasis on gamification aims to extend the entertaining product from the court into the hands of fans.

The conversation extended to the global impact of digital initiatives, highlighting the importance of personalization in attracting and retaining fans. It explored the significance of a centralized approach, direct fan engagement through Euroleague ID, and the league's commitment to bridging the gap between digital and commercial aspects.

They also covered:

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The LeCorner Podcast is back for another episode, this time featuring Michael Leahy, Global Policy & Strategic Projects Advisor at FIFPRO. Listeners gain unique insights into his transformative journey from a professional footballer to a critical figure in the football industry advocating for Players’ Rights.

Topics also covered on the podcast include: 

Michael Leahy provides a comprehensive and insightful perspective on the multifaceted challenges and opportunities within the global football landscape, offering valuable lessons for both players and industry professionals alike.

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click :wink:.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.