Elon, Inc.

Lemon Out, Tesla Down, SpaceX Up

03.19.2024 - By BloombergPlay

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In January, former CNN anchor Don Lemon announced that he’d had found a new patron who promised not to rein him in: Elon Musk. The new Don Lemon Show would air on X, Musk’s social media network. Lemon described the app formerly known as Twitter as “the biggest space for free speech in the world.” He promised “a place for honest debate and discussion without the hall monitors.”

The partnership, which X chief executive Linda Yaccarino, had also enthusiastically touted, didn’t survive the first episode, which featured an extremely awkward interview with Lemon’s would-be patron. The relationship died before the interview even aired.

To break down the breakdown of what had been one of Musk’s highest profile content deals, and to discuss what it means for his struggling social network, we speak with Bloomberg social media reporter Kurt Wagner and Bloomberg’s Musk correspondent Dana Hull.

But first we sift through the laundry list of other Musk news this week. See omnystudio.com/listener for privacy information.

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