This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself. In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement. Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself. In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement. Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

This week our CMO, James Chandler, sits&nbsp;down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent&nbsp;'Less social media. More Snapchat' campaign and to&nbsp;discover why the company is seeking to differentiate itself. In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement. Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

‘Less social media, more Snapchat’,  with Snap’s Ronan Harris

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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‘Less social media, more Snapchat’, with Snap’s Ronan Harris

‘Less social media, more Snapchat’, with Snap’s Ronan Harris

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