We are speaking with Greg Merrill. Greg is an Advisor, Executive, Entrepreneur, Board Member, and the former Global Head of Digital Transformation at Nike.

In this episode, we talk about

• His observations from The NRF Big Show that just took place in New York City
• How to make use of data as a fashion company
• His career as a serial entrepreneur
• The need for brands to get down to fundamentals 

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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