Kelley Weaver is the founder of Melrose PR, a trailblazer in blockchain communications and a leader in the Web3 space. Kelley shares her journey from traditional PR to specializing in crypto, the challenges and opportunities of building trust in a rapidly evolving industry, and the inspiration behind launching BitWire, a new digital newswire for Web3 companies. Listen in!

Timestamps:

01:49 - Meet Kelley Weaver

02:30 - Web3 and Blockchain PR

03:54 - Kelley's Journey into Crypto

09:17 - Explaining Bitcoin in Simple Terms

13:03 - The Courage to Rebrand and Focus

15:12 - Building Relationships

19:10 - The Evolution of Crypto Media

21:47 - Launching the Proof of PR Podcast

27:23 - BitWire

31:10 - Branding, Transparency, and Quality in Newswires

34:31 - BitWire's Growth

36:15 - Balancing Entrepreneurship and Motherhood

42:01 - Team Growth and Change

44:30 - Crafting a Clear Message

47:19 - Meditation

50:27 - What's Next

Links:

Melrose PR: https://www.melrosepr.com/

Kelley's LinkedIn: https://www.linkedin.com/in/cryptokelley/

Kelley's Instagram: https://www.instagram.com/cryptokelley