I remember when WooCommerce was released in 2011. And since I had already been using several products from WooThemes, it was only natural for me to dive into it. And yes, Woo baby, you’ve come a long way. In fact, it has been with me through thick and thin.

For me, Jetpack follows the same pattern—in a way. A little research showed me that the first version was released in 2011, same year as WooCommerce. I did not know that. Although I have not used Jetpack on my own site from the very beginning, it’s been more on than off. And, of course, I remember all those client sites where I either added it or recommended it.

It, too, has come a long way. Fast forward to now. If you are using Jetpack, or have one of their premium licenses, you know what I mean. And if you also use WooCommerce, you have seen the integration between the two. To explore that more, and see what is coming down the road, I invited Nicole Kohler, who works on the Jetpack team at Automattic, to join me. Listen in as we not only talk about what is going on, but what you might be seeing in the future.

Note: The new features Nicole describes in this recording may not be available to you just yet, but if you’re a Jetpack user, you’ll see a notice in your dashboard prompting you to give them a try sometime in the next few weeks.

To kick off our chat, I asked Nicole to bring us to speed on three features recently added to help with the WooCommerce onboarding process.

That led into one of my favorite types of questions. What would she say if someone asked her, Why should I use Jetpack?

We talked about the store owner and their decision to use or not use Jetpack for their WooCommerce-powered store.  How should they approach the decision knowing that a lot of what Jetpack offers may already be provided 1) through other plugins they are using or 2) their hosting company’s plan that includes a higher level of security and backups? Or does the user even understands this?

Next, I shared my own experiences with Jetpack and how I have used it. This led me to ask Nicole if most users are deploying Jetpack as a full