<p>One path forward for ad tech lies in industry specialization. In this episode, Audience Town CEO Ed Carey discusses the opportunity to create value for clients through bid strategies and algorithms that are unique to an industry such as auto, real estate, finance or pharma/health. </p>

One path forward for ad tech lies in industry specialization. In this episode, Audience Town CEO Ed Carey discusses the opportunity to create value for clients through bid strategies and algorithms that are unique to an industry such as auto, real estate, finance or pharma/health.

<p>One path forward for ad tech lies in industry specialization. In this episode, Audience Town CEO Ed Carey discusses the opportunity to create value for clients through bid strategies and algorithms that are unique to an industry such as auto, real estate, finance or pharma/health.&nbsp;</p>

Let's Get Vertical

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Let's Get Vertical

Let's Get Vertical

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