Creative Business Mindset is a podcast for entrepreneurs, creatives, and dreamers building businesses in the real world where passion meets pressure and not all the puzzle pieces arrive on time.

Hosted by Joké Durojaiye, certified life coach, serial entrepreneur, and self-described “mom in charge,” this podcast pulls back the curtain on what it actually takes to build and sustain a business. From falling flat and getting back up, to navigating identity, mindset, money, and growth, Joké brings candid stories, lived experience, and hard-earned lessons with receipts.

Business isn’t just strategy and spreadsheets. It’s emotional. It’s personal. And sometimes it’s messy. Creative Business Mindset is where we separate the math from the drama, one business at a time.

If you’re tired of fluffy advice, craving honest conversations, and ready to build with clarity, resilience, and intention you’re in the right place.