Annie interviews Brooklyn-based dog food entrepreneur (and sometimes trapeze artist) Hanna Mandelbaum on why it matters what we feed our dogs. Together, they consider some of the many choices, including dry vs. canned, frozen vs. fresh, and cooked vs. raw.



Links:

Show Notes - Evermore Petfood - School for the Dogs Facebook Group - School For The Dogs



Please make sure to subscribe & rate 5-star on iTunes! NYC-based dog trainer Annie Grossman loves to find engaging ways to help both dogs & humans approach training as an exercise in better understanding all animal behavior. She specializes in working with puppies, teaching tricks, & prepping dogs for commercial work.



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Partial Transcript:



Annie:

Hi, I am here with my good friend, Hanna. 

Hanna:

My name is Hanna Mandelbaum and I do lots of different, wonderful things, but the reason I'm on this podcast, 

Annie:

You do do lots of wonderful things. 

Hanna:

The reason I'm on this podcast is I am the co founder of a fabulous pet food company called Evermore Pet Food. 

Annie:

And I should mention one of the, one of the wonderful things Hanna does when she's not making pet food is she is a trapeze artist and more than anyone else, I know she does an amazing job of combining her passions, which, I think, the best example is when she did a whole trapeze act dressed as dressed as a dog, wearing a cone. And, uh,

Hanna:

I was a fresh spay.

Annie:

A freshly spayed dog. And then at the end of the trapeze act where she was dressed like a dog, she ate her own dog food.

Hanna:

I'm sure that you should link that in the show notes. 

Annie:

Hanna and I first met because she and her partner, Alison, literally decided to eat their own dog food, which I didn't even know that it was an expression. Did you know that?

Hanna:

It is. It's a tech expression, um,from the wonderful world of technology where “eat your own dog food” meant use the product that you're developing. It's, sort of, it's about like a willingness to, like, use your own product and you can't really understand the thing that you're creating unless you use it. 

Annie:

Oh, okay. 

Hanna:

Well, I actually didn't know that it was a thing either when I started.

Annie:

Well, Hanna and Alison started to literally eat their own dog food. Their dog food brand is called Evermore. And to be perfectly honest, um, I met Hanna when I was just starting to become a dog trainer and I don't think I'd ever thought that much about dog food until I started to talk to her. And what I mean by that is I don't think I ever thought about it as anything that was that important to my dog's life. I knew he loved to eat and eating was obviously a big part of his life. And I knew I wanted him to be healthy and live a long time, but I'm not sure I ever put it all together in that I understood that it actually mattered what I fed him. I think I felt like at the end of the day, he's a dog and he can eat dog food because that's what dogs eat. And I think dog food to me was just like one category of thing that I purchased.

Full Transcript available at SchoolfortheDogs.com/Podcasts

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