MotorTrend's Ed Loh & Jonny Lieberman sit down with Tire Rack's SVP Marketing, Woody Rogers, to talk all about TIRES! No matter the vehicle, they need tires! The guys discuss the history of Tire Rack, three top tire tips, how to make a more informed tire purchase decision, EV tire myths, Winter vs Summer tires, heat cycling, tire shaving, and more!

0:59 - QOTD - Fleet EVs.
9:44 - Woody's history at Tire Rack.
12:35 - Heat cycling tires.
16:33 - 12 distribution centers in the U.S.
18:41 - Test tracks!
20:19 - Testing Program - BMW 3 series and beyond.
23:29 - Woody's EV road trip from Texas to Indiana.
31:08 - Three tips for every tire customer.
39:30 - Making a more informed decision.
46:17 - EV tire myths debunked.
52:50 - Balancing range/efficiency & traction/handling.
56:48 - Show & Tell example...
01:00:21 - Efficiency actually improves as the tire ages! Tesla Model 3 test.
01:02:41 - Tire shaving!
01:07:45 - Winter vs Summer vs All-Weather tires.
01:10:38 - Geographic regions that NEED winter tires.
01:13:34 - Final thoughts.

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