When a listener asks about Kickstarter strategy, the ComicLab guys are divided! Dave favors the traditional webcomics approach. Build your audience by posting the comic online, then monetize that engagement with a Kickstarter. Brad likes this, but he could also see using Kickstarter's strengths in Discovery to build the audience through a series of smaller campaigns that lead to a big one.

Summary

In this conversation, Brad Guigar and Dave Kellett explore various aspects of creating and promoting comics, including the importance of audience engagement, the role of webcomics, and practical strategies for using platforms like Patreon and Kickstarter. They discuss the significance of consistent content release versus binge releases, emphasizing the emotional connection built through regular engagement with readers. The conversation also touches on personal anecdotes and humorous references, making it both informative and entertaining for aspiring comic creators.

In the second half of the show, Brad Guigar and Dave Kellett discuss various topics related to comic creation, including the joys of attending the Alaska Comics Camp, the potential of drawing Q&A sessions for Patreon, the nuances of live streaming for community versus audience building, and strategies for overcoming comic paralysis. They emphasize the importance of community engagement, the legal considerations of using names in drawings, and the creative processes involved in writing and drawing comics.

Takeaways

• The concept of reality can sometimes feel simulated.
• Building an audience takes time and consistent effort.
• Sharing work for free can help monetize later through crowdfunding.
• Webcomics has a proven track record for audience engagement.
• Regular content release fosters deeper emotional connections with readers.
• Patreon should focus on ongoing support rather than one-time rewards.
• Binge reading can be appealing, but regular updates build stronger relationships.
• Marketing archived work is essential for ongoing engagement.
• Kickstarter can be used effectively for audience building.
• The emotional bond with readers is strengthened through consistent storytelling.
• Alaska Comics Camp is a unique experience for cartoonists.
• Drawing Q&As can enhance community engagement on Patreon.
• Avoid using patrons' names in drawings to prevent legal issues.
• Live streaming can serve both community and audience-building purposes.
• Comic paralysis may stem from a disconnect between writing and drawing.
• Consider introducing time between writing and drawing to refresh creativity.
• Not all drawn content is suitable for reuse in books.
• You might be a writer who illustrates rather than a cartoonist.
• Train your brain to associate writing with drawing to overcome paralysis.
• It's okay to explore other creative avenues if comics don't fit.

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Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.