Rosetta Stone was struggling to stay relevant despite having a 97% brand awareness in the United States. But the company pulled through the difficult times by staying unique to their brand while pivoting according to necessity. The good news is that they did manage to stay relevant, thanks to the leadership of Matt Hulett. Matt is the President of the company, which is a world-renowned leader in technology-based language and literacy learning. Matt is helping entrepreneurs and other small or large business owners by giving practical advice in pivoting company progress in order to unlock their full potential. Join your host, Meny Hoffman as he sits down with Matt and discusses business leadership and how you can level up your company for the future.

Entrepreneurs know that business growth isn't always on a high trajectory and sometimes, it takes more than forcing it upwards to really make it work. Erik Luhrs, also known as the Bruce Lee of revenue generation, talks to Meny Hoffman about working on both the internal and external factors to make a business work. Erik says that most of the time, people look at entrepreneurship as just making money, doing everything to get more sales and revenue but often times, people forget that you have to look from the inside-out. Starting from within, entrepreneurs must be able to pinpoint what caused their business to plateau and address it by doing things out of their routine.

The sales game is no longer the same. The evolution of technology has changed that. With the economy that we live in, sales are no longer just about numbers; it's about customer relations and trust-based selling. You need to build that trust with your customers if you really want that sale. Learn how to do that today with your host, Meny Hoffman, and his guest, Ari Galper, the CEO and Chairman of Unlock The Game. Ari is the number one authority in trust-based selling, and he's here to help you take your sales game to the next level.

Not every business influencer looks or even thinks like Gary Vee and yet they could be just as amazing at what they do. Berel Solomon sports a beard and a kippah and would sooner be seen in a synagogue than in a private jet, but he is as remarkable as business influencers go. Berel is the CEO of Wealthy Executive Coaching, founder of Wealthy Commercials, and host of The Berel Solomon Show. Taking pride in his Jewish roots, Berel dedicates all his work in the world to the One above. Buckle up as he joins Meny Hoffman to talk about his career and purpose as an influencer for entrepreneurs and share invaluable business wisdom, including the importance of finding your zone of genius and operating within it to reach your full potential.

As a business leader, how important is it to build a company culture that ensures happiness for your employees, and consequently, for yourself? Shawn Johal learned this critical entrepreneurship lesson the hard way as he found himself trying to work with a team that is close to running the business to the ground. In this conversation with Meny Hoffman, Shawn shares some of his hard-earned lessons from this experience, including the danger of seeking growth for the sake of growth, the critical role of people in running a company, creating a hiring process that attracts great people and creates great company culture, and the importance of finding happiness in the present moment instead of focusing on some vague and distant goal. Pay close attention to the whole conversation as Shawn throws in a lot of golden nuggets of wisdom and practical tips.

One of the things that differentiate cult brands from mediocre ones is the understanding that internal engagement contributes to the development of the brand as much as, if not more than external engagement does. When you look at companies like Zappos, Costco or Lululemon, you might be surprised why such brands could succeed without spending much on traditional advertising. The secret is in making impressions, not buying impressions. Chris Kneeland explains this concept further in this conversation with Meny Hoffman. As the CEO of Cult Collective, one of North America's premier engagement marketing firms, Chris has worked with some of the most iconic cult-like brands on the planet, allowing him to curate proven marketing principles that make all the difference. Join in as he shares a few of these principles that anyone can start to apply in their own business.

Are you introverted or extroverted? Many people believe that being an introvert is a weakness, especially for business growth where interaction is necessary. But Matt Johnson, the author of MicroFamous, begs to disagree. Matt believes that both introverted and extroverted personalities have their own strengths and weaknesses. To grow your business, you must identify where you get your energy and what your strengths are. Listen more about what Matt has to say about growing your business better as he joins Meny Hoffman in this episode.

Best practices are overrated. For years we have been taught that the key to business growth is following methods that have been proven over and over again in your industry. However, a quick look at the elite rungs of any industry will show you that what binds the top players together is their penchant for being different, even outrageously so. Suffice it to say that if you want to break the barriers to your growth, you don't want to be lumped among the ordinary. Few people understand this better than Bill Prater, founder of Business Mastery and Scaleology. In this conversation with Meny Hoffman, Bill unpacks the essential things that business owners need to keep in mind as they prepare to scale. He also shares practical advice on how leaders can bring their team onboard with their vision. Join in and stick to the end as Bill shares a ton of important information and incredible resources.

Your marketing plan is one of the most important plans you will ever develop. A well-thought-through and executed marketing plan can make or break your growth ambitions. Joining Meny Hoffman in this episode is a serial entrepreneur, speaker, and business coach Mostafa Hosseini. An expert in marketing, sales, business transformation, and strategic planning, Mostafa has been coaching and consulting entrepreneurs for over ten years, helping businesses in various niches and industries grow, scale, and become more profitable. Today, he shares how he helps coaches, consultants, and experts create and implement their one-page marketing plan in seven days or less.

Coming back to the interviewee's seat in his own show, Meny Hoffman rejoins Chava Shapiro for the second part of their exclusive interview. In this episode, they talk about all things leadership – from its broad definition to the nitty-gritty of what every contemporary leader needs to be aware of as they play their role in today's changed and changing world. Whether you're leading a Fortune 500 company or a small business with fewer than five employees, these leadership principles are going to resonate with you and change the way you lead. Leadership certainly isn't easy, but it's significantly easier if you've got someone by your side teaching you the ropes. Listen in and let Meny be your guide for today.