Let's Talk Digital

Monique Claassen, Head Client Service Director at Kantar SA talks about how brands are navigating through COVID-19 in in South Africa and gives great tips and perspectives on what our next approach should be. Webpage · Instagram Page

Donald Mokgale, MD of Carat Possibilities, talks to us about the Attention Economy and it’s impact on Media. Robust discussion around how we are still fighting for the consumer’s attention in the last 10 years and how we are evolving in the future. SA is still TV led but we are starting to see the attention increase in mobile and digital. Always follow the consumer. Webpage · Instagram Page

Chaz, Group Account Executive at Verizon Media, talks to us about Women in digital. In this episode she talks to us about the active role women are playing with the digital environment. There is no reason why women can’t upskill themselves and adopt a more curious mind. As a collective, women need to support each other to be successful in the digital space. Webpage · Instagram Page

Wayne Bishop, MD of PHD Media talks to us about the missing ingredient in performance marketing. In this episode he defines Performance Marketing in its current state, the role of brand and creative in performance supported with learnings and interesting concepts like “short-termism” and “cultural imprinting.” But to get this right, he tackles the 4 key components of increasing media skill-set in SA. How do we build a more sustainable performance business? Webpage · Instagram Page

Dean Joffe, Account Executive Snapchat SA – part of the AdDynamo team, breaks the perceptions of Snapchat and provides us with some compelling reasons why Snapchat is a super-engagement platform. He starts by providing a view of What is Snapchat? How does Snapchat support the industry with creative production? And finally how Snapchat functions with an ecosystem… Don’t miss out on this one. Webpage · Instagram Page

Clare Trafankowska-Neal, Head of Digital Dentsu-Aegis talks to us about the state of Digital Transformation within Agencies. In this episode she talks to us about the digital skills gap within agencies and unpacks the 4 key pillars that are transforming agencies to become more digital. Should there be an improvement in agency models and culture to a more sustainable future? Webpage · Instagram Page

The state of Digital Transformation in SA. Kerri Prissman Agency Business Manager at Google talks to us about the state of #Digital Transformation in South Africa. In this episode she shares some insights from Google’s research in EMEA (in partnership with BCG), the brands who are getting digital right and common attributes they share as well as brands who are lagging behind. Get access to the free Google Digital Maturity Assessment Tools and much more. Webpage · Instagram Page

Check out this week’s podcast with Andrew Kramer – MD of Adcolony talking about #digitaltrends shaping and impacting our local market in 2020! The value chain is being disrupted in the digital media space. In this episode we are talking about the shift from Impressions to Attention, Data Privacy and controversy around viewability. Advertisers need to demand for value for their investment. Webpage · Instagram Page