Let's Talk Dog Business

In this episode, Jo & Vicky talk about strategies any dog business can use to generate a bit of quick cash. They explain how to leverage the relationships you already have with clients, without damaging those relationships, along with using social media, and mailing lists more effectively.

Jo & Vicky also explain why no business should rely solely on quick, short-term, cash generation strategies.

KEY TAKEAWAYS

• For many businesses, cash flow is a big issue. Most have dry periods when they struggle to cover the bills.
• Before launching a short-term cash generation project, check that it still aligns with the purpose and values of your business.
• Don´t focus on cold calling – trying to attract brand new customers. Reach out to people who have already worked with you and trust you.
• Go back to people who have made enquiries about your services in the past. They may now be ready to buy.
• Stay in regular contact with people on your email list.
• Paid ads can work, but bear in mind that there is also a risk you could lose money.
• Don´t get too comfortable. Keep working to grow even when your cash flow is good.
• Often, it is easier to sell one high-ticket service than it is to sell dozens of lower-ticket ones to make the same amount of money.
• Don´t sell yourself short. Your skills took a long time to learn.

BEST MOMENTS

‘Allow your brain to feel creative … start thinking a bit outside the box. ´

‘You have got to have a long-term strategy playing in the background. But it´s OK to inject a bit of short-term strategy.’

‘Going back to people you already know, is always the best place to start.’

¨You have these superpowers in you. You have the ability to craft something so incredible that nobody will believe the amount of impact you can have on your life. ’

EPISODE RESOURCES

Alex Hormozi books - https://www.amazon.co.uk/stores/Alex-Hormozi/author/B099H3YM3R

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Andy Nisevic a workplace performance specialist and the MD of One Degree. Today, they sit down to talk all things DISC profile. So, get ready to learn all about your personality profile and how it is affecting your business.

Andy also explains how he and his team teach leaders to be able to recognise what each person in their team needs to be able to optimise their workplace performance. Importantly, Andy explains how dog business owners can use what he teaches to better understand their own strengths and weaknesses, as well as adapt how they communicate to better suit the personality of the people they are teaching.

KEY TAKEAWAYS.

• DISC is a low cost yet effective personality profile tool.
• Using DISC, you can identify which of the four personalities each person is and quickly pick out what they need and who they are likely to clash with.
• We all have a natural personality style and adaptive one we use in certain circumstances e.g. starting a new job.
• Most of us are a blend of the four personality styles. Usually, one of them dominates.
• You must not use the personality trait you have as an excuse. Instead, use that knowledge to catch yourself doing the wrong thing and correct things.
• Blending the right people together makes a huge difference to how likely it is to be successfully.
• Adapt the way you teach and the learning materials you use so that they work for people with different personality traits will make you more effective. Andy explains how.
• Use what you learn from Andy in this episode to quickly assess what personality type each client is and adapt your approach accordingly.

BEST MOMENTS

‘DISC looks at how we communicate as individuals. ´

‘They are great empaths...really good at understanding what other people need in order to be secure.’

‘The longer we stay in that adapted profile the more detriment it has to us.’

EPISODE RESOURCES

https://www.linkedin.com/in/andynisevic/?originalSubdomain=uk

https://onedegree.uk/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky discuss how to feel comfortable in the uncomfortable. Those entrepreneurs who are ready to innovate to meet the changing needs of dog owners and to take advantage of new ways of doing things always do well. Their skill set grows, people start to talk about their business and because they are always moving with the times, they meet the needs of dog owners as their needs and how they live change. But innovating does require you to step outside of your comfort zone.

Jo & Vicky share examples of how they have done this and how you can do the same.

KEY TAKEAWAYS

• We all want security, as a result, we all tend not to change willingly. But this is not always good for our businesses.
• The way people live and how they think about their dogs is always evolving, which means what you offer and how you communicate needs to evolve too.
• When you offer something a bit different it gets people talking and attracts people who have tried dog training in the past without experiencing complete success.
• Don’t do things differently just for the sake of it, do it to meet a genuine need.
• Regularly pause and ask you what is and is not working. If your clients are not getting the right result or you are not making a decent profit from one of your services, it is time to make changes.
• Test your changes out with small groups and tweak things before you fully launch your new service.
• When you get used to pushing yourself a bit, you end up learning a lot about yourself.

BEST MOMENTS

‘How many times have you changed something in your business ´

‘Then pretty much 80% of that group enrolled with me on 12-month one-to-one coaching.’

‘Just test it.’

‘If you don't feel passionate about everything you do, then something will need to change.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky sit down with their mentor Shari Teigman to talk all things personal development and dog business. She is a performance mentor and creative strategist who works with people to unlock and unleash their inner maverick.

She, Jo & Vicky discuss how she builds trust and uses her expertise to enable people to solve problems, develop as people and grow their businesses. 

KEY TAKEAWAYS

• If your business does not truly reflect who you are and fit your life, you end up creating a business that works for everyone but you.
• You want to be proud of the work you do. Success needs to look like you want it to, not to be measured by someone else´s metrics.
• To grow your business, you have to undergo personal growth.
• Periodically check in with yourself to make sure you are still heading in the right direction. 
• Reflect on where you have come from and celebrate your progress.
• If you hate where you are now, know you can change it and celebrate the little things, e.g. making that tough phone call or serving your one client well.
• The more you ask questions, the more you uncover what is blocking progress.
• People are coming to you in their worst state to get to their best state.
• When you build trust, anything is possible.
• Become yourself first and your business will grow.
• Make time for yourself so you can recharge. If you don´t you will burn out.

BEST MOMENTS

‘I like certainty, I hate change, but I love growth.’

‘They are coming to you in their worst state to get to their best state.’

‘I don´t believe in positivity all of the time. I think we have to feel what we feel.’

‘My social toner ran out because I used it 24 hours a day.’

GUEST RESOURCES

https://www.instagram.com/shariteigman

https://shariteigman.com/

Balance in Business with Shari Teigman - Real Women Podcast - https://podcasts.apple.com/gb/podcast/balance-in-business-with-shari-teigman/id1582829441?i=1000584026213

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky explain how taking one step further out of your comfort zone propels you forward. Jo & Vicky share how they did this themselves and the positive impact it has on their personal and business growth.

If there is something you know you need to do but have been putting off, this episode is ideal for you. It contains great advice that will help you to be brave, take action and grow yourself and your business in ways you never thought possible.

KEY TAKEAWAYS

• If you find yourself avoiding something, ask yourself how doing this will help you to grow. Often, the answer provides motivation.
• Be realistic, some of the new things you need to learn and do will be difficult and you will have to push through.
• Don´t be too hard on yourself when things go wrong. You´ll do better next time.
• You learn best by doing, so be brave and take one little step. Messy imperfect action is the first step to success.
• If you want to build your business, you need to put yourself out there. If you don´t use your face and voice your opinions online people will not connect with and trust you.
• The skill set you learn doing Zoom calls, making videos and doing presentations is a powerful one you will use in other areas of your business.

BEST MOMENTS

‘To get 10 steps ahead, you´ve still got to take the first one.’

‘Your business will evolve into something that potentially you never thought possible.’

‘Without a face behind your brand, how can anyone connect with you? ´

‘I remember that journey that I went on to push myself through it, and it's f**ing hard, and now it doesn't bother me at all.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by Daniel Shaw, a dog and cat behaviourist, consultant, and expert witness. He also provides online and in-person education for dog business owners. Daniel shares the details of his upcoming ABK conference at which Jo & Vicky are speaking.

Daniel provides insights into how he built his business up to the point where he can now offer several high-ticket services. He explains the role collaboration has played in this, including working with his direct competitors, and how you can take advantage of this rarely used tactic.

KEY TAKEAWAYS

• Conferences enable you to learn from and speak to experts you would otherwise not be able to afford to consult.
• Jo & Vicky are launching their own conference soon.
• It is important to stop thinking about dog training as a hobby and treat it like a business.
• Hire people who fit in with your existing team members but also fill skill gaps.
• Involve your team in the decision-making process.
• Don’t fear competition. Instead, collaborate with other dog businesses in your area.
• By working together, the industry can make a difference to dog welfare standards and influence future legislation.
• How you train dogs has to change as society changes.

BEST MOMENTS

‘The people issue is also kind of a symptom of the overwhelm of running a business. ´

‘There´s so much that we can do collaboratively to make a difference.’

‘Keep looking at that wider marketplace.’

EPISODE RESOURCES

https://animalbehaviourkent.co.uk/abk-conference-2024

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

For this episode, Jo & Vicky are joined by marketing expert Adam Ashburn, the co-founder of Test Tube Marketing. He explains why niching down is essential and shares a step-by-step method you can use to zero in on who your best customers are and work out the best way to reach them.

KEY TAKEAWAYS

• Test Tube Marketing specialises in helping business owners to monetize their existing audience better.
• Simply tweaking your language, messaging, copy and sales funnel can boost your turnover by thousands.
• Don´t try to get it perfect, launch it, evaluate it, then tweak it until you get it right.
• You need to narrow your focus to broaden your appeal. If you try to be all things to all people you will end up appealing to fewer people.
• Adapt the language you use to suit the exact person to whom you are speaking.
• If your message is strong it will work across all platforms.
• Email marketing is key to success.
• Build long-term relationships with your clients. 
• Define what your market is, determine what outcome you want and the position you need to take to get it.
• Always, always measure. If you don´t, you'll never work out what marketing works best for your audience.

BEST MOMENTS

‘How can you test it cheap; how can you test it fast? ´

‘The niching starts with you.’

‘Build an email list.’

GUEST AND EPISODE RESOURCES

https://www.testtubemarketing.com

https://www.linkedin.com/in/adam-ashburn-b35a13179/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Waitlist - https://keap.app/contact-us/4966847240521812

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky get deep, raw, and real when they interrogate each other about some of the things that are going on behind the business. It is an emotional episode in which they share some aspects of their personal lives and how they are coping so that they can continue to work to make the dog business space a better place.

They explain how to prepare yourself, your family, your partner, and others you love for how becoming a successful entrepreneur changes who you are. You can never fully separate your business from your home life, so you must manage things carefully.

KEY TAKEAWAYS

• Most business owners quite rightly only show people what they want others to see.
• But having someone to share the less pretty side of running a business with is important.
• Your personal life is bound to has an impact on your work life, but the opposite is true when you make changes in your business it can also affect your family.
• As you progress as an entrepreneur who you are as a person evolves too, which can change the dynamics of your relationships.
• You need to keep your partner fully in the loop and take them with you on your journey of change.
• As your business evolves you will face new challenges and overcoming them will change who you are.

BEST MOMENTS

‘You are not alone on this journey because we are here.’

‘It’s the impact doing your business really well has.’

‘You're going to change, and so communicate with whoever you live with, so they can be prepared for this ride.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Waitlist - https://keap.app/contact-us/4966847240521812

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by the Tasmanian Devil himself Rob Moore who is known as the Disruptive Entrepreneur. For the past 18 years, Rob has been creating successful businesses in different verticals. He is also the author of 19 books and one of the top podcasters in the world.

Today, he turns his attention to the dog industry. Explaining how you can take what he learnt and how he operates and use it to overcome the challenges you are facing right now.

KEY TAKEAWAYS

• Being grateful is about far more than just being happy when things are good.
• Keep your problems in context. Learn to be grateful that despite your challenges your life is many times easier than others e.g. someone who lives in a war zone.
• Be grateful for your problems and challenges. Overcoming them is what takes you to the next level.
• Stop limiting yourself by choosing not to charge enough.
• If you are lacking in some way learn and change. We are all capable of the full range of emotions and developing any skill or personality trait.
• Work as if failure is not an option.
• Don´t try to manipulate your clients, you must genuinely care. When you do people respond positively.
• Don’t fight every battle, pick the 3 or 4 that matter the most to you.
• Be authentic and inject your personality into your brand.
• In business you can´t get away with only doing the bits you like. If you genuinely love what you do, you will push yourself to grow and learn to better tackle the parts you struggle with.
• Don´t run away from your problems, run into them.

BEST MOMENTS

‘If people are burning out in your industry, it is because they've forgotten to choose to love it.’

‘I'm one of those stubborn fuckers that will not quit unless I die.’

‘It´s not what happens to you, it´s how you respond.’

‘Lean into being yourself.’

GUEST AND EPISODE RESOURCES

Rob´s Disruptors Podcast - https://podcasts.apple.com/gb/podcast/disruptors/id1076679649

Rob´s books - https://www.amazon.co.uk/stores/Rob-Moore/author/B00S9RX6P2

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Waitlist - https://keap.app/contact-us/4966847240521812

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

On today's episode of Let's Talk doc business, Jo & Vicky talk all things storytelling with the power of PR, that is Nicola Rowley. She is a broadcaster, newsreader, best-selling author, podcaster, and speaker who spent many years working for the BBC. She now runs an agency and consultancy that helps business owners get seen in the media safely through strategic storytelling.

Nicola explains how to do this using both primary and secondary messaging offline as well as online. Including an amazing way to use collaboration to skyrocket the pace at which you grow your dog business. 

KEY TAKEAWAYS

• When you tell your story strategically you reach and touch a wider audience, which means you can help more people.
• Storytelling engages people on an emotional level and builds connections with them.
• You can adapt all kinds of stories around your business. Several examples are shared during the episode.
• Don’t hide behind the dogs and what you do, show yourself too. People need to get to know you to trust you.
• It takes time to get your story out there and build your reputation.
• Speak about your expertise at small events to create opportunities to share it on bigger platforms.
• Show yourself and be authentic.
• Collaborate with local businesses to skyrocket your growth. Several easy ways are shared during the episode.
• You don´t trust people and make friends instantly, clients also cannot instantly trust and hire you. They have to get to know you.

BEST MOMENTS

‘It's all about stories because that's what resonates with people most. ´

‘Journalists work in stories; they are not interested in hearing about your business.’

‘That right there is business gold.’

‘Everyone has some kind of a story.’

GUEST RESOURCES

https://www.instagram.com/nicolajrowleypr/

https://www.nicolarowley.com/

https://go.njrpr.com/links/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.