Let's Talk Dog Business

In this episode of "Let's Talk Dog Business," Jo & Vicky discuss how dog trainers can inadvertently confuse their clients by not clearly defining and optimizing the customer journey. They break down the concept of the customer journey and explain how to tweak it so that you provide a clear and consistent path for potential clients to follow. Something that will consistently bring you more business.

KEY TAKEAWAYS

• An easy and simple customer journey is the key to success for dog trainers.
• The customer journey starts from the moment they first hear about you.
• Understanding where people hear about you is crucial for identifying effective marketing channels.
• Look at your customer's journey from their perspective, without bias. If you can't, ask a friend to do it for you.
• Make it easy for them. Send them to the sales page for the specific service they are interested in.
• Test every change you make to your customer´s journey.
• Figure out where your ideal clients are hanging out.
• People need to consume 8 to 11 pieces of your content before you can convert them into customers.
• When you post on social media, the algorithm means that none of your followers will see every piece of content you post. You need to constantly repeat your messages and offers.
• If someone asks you to contact them, do it, even if you are busy.
• Initially, the owner is the client, not their dog. That is who you have to connect with.
• Be realistic about how many people you attract via events and shows. Share the fact that you will be there.
• Use your time wisely.

BEST MOMENTS

‘Break it (the customer journey) down into every single step. ´

‘Stop sending customers to websites that are full of useless information. ´

‘You cannot have a social media strategy without having a business strategy because it affects what you're posting.’

‘Touch base with them and let them know that you've got the message and you're on it.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

On today's Let's Talk Dog Business episode, Jo & Vicky talk about how brilliant dog trainers are at losing clients. They cover the unconscious ways dog trainers repel clients, explaining how to structure your dog training programs for maximum effectiveness and helping owners to realise that you can help them with far more than their original problem. Including how to see things from a client's perspective and communicate with them effectively.

This episode will stop you from inadvertently turning people away.

KEY TAKEAWAYS

• It is just as easy to detract (repel) clients and attract clients.
• You will be building a long-term relationship with clients.
• Offer kick-starter or consultation sessions, during which you can assess things and provide a couple of quick fixes that demonstrate to the client that you can help them over the long term.
• Offering ad hoc sessions instead of programs can put clients off.
• You need to give clients a reason to pick you instead of another trainer.
• Avoid trying to cram too much into each session and overwhelming the client.
• Be realistic about how fast clients can learn, you may be able to explain and demonstrate something in a few sessions. However, a client needs to practice with your supervision to learn the skill.
• Stop leaving clients underserved.
• When you offer too many services you spread yourself too thinly.
• If you plan to serve two different markets, create two separate brands.

BEST MOMENTS

‘Tell people what you do best. Stop trying to be everything to everyone. ´

‘We need to cover old ground again and again… because that’s got to become a habit in that human.’

‘You cannot market to the same people, for opposite ends of the (pricing) spectrum.’

‘If you don't know your client, well, how can you know what they actually want? ´

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

On today's episode of Let's Talk Dog Business, we have Michael Accetta, this is an episode you do not want to miss. He is a breath of fresh air, and you will walk away with some amazing tips to start implementing immediately. 

Taking a strategic approach to running a dog training business, focusing on operational efficiency, effective marketing, and confident sales strategies is the key to success. Micheal explains how to do all of this, in many cases, using real world examples.

KEY TAKEAWAYS

• Work out who your ideal clients currently are and understand their pain points.
• Define the journey that will take them from where they are now to where they want to be. Break it down into manageable steps.
• Use your ideal client’s journey to build a map and the assets you need to follow that map.
• Keep things simple – don´t overwhelm your clients.
• Once you have everything in place and work well with a few clients, market yourself more widely online.
• Every day, do something specific designed to bring in new customers.
• Don´t wait for perfection, do it, take feedback, learn and tweak.
• Test new ideas with small audiences.
• Be a continuous learner and adopt new tech and trends.
• Virtual training works, Micheal explains exactly how to do it in the podcast, including starting to sell the course before it is finished.
• You only have to be one step ahead to be able to teach someone else something.
• You can use your client journey map to create sales funnels based on that.
• Don´t undervalue your services, charge what you are worth.

BEST MOMENTS

‘When you're starting, you got to focus on one thing. ´

‘You are worth more than what you think you are, value your time and access.’

‘You have to start and then fix it later.’

GUEST RESOURCES

https://dogtrainingdone.com/

https://caninebusinessbuilder.com/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

On today's episode of Let's Talk Dog Business, find out how you are potentially losing £1000s in your business. Jo & Vicky have put this particular podcast together to help the people who have contacted them recently saying that they struggle when someone rings them to enquire about booking their services.

If you want to know how to convert those phone enquiries into bookings, this is the episode for you. Jo & Vicky explain how not to be too salesy, which puts people off, while still sharing how you can help them. This episode includes invaluable phrases and questions you can adapt and use during your calls.

KEY TAKEAWAYS

• Without sales you cannot stay in business and help people.
• Handle enquiries as a conversation rather than a sales call.
• Set out the expectation of the call at the start.
• Quickly establish what your potential customer needs. What is their pain point? The problem they are trying to solve.
• Find out how long the problem has gone on.
• Establish how invested they are in solving the issue. 
• Look at the call as a match call, a discovery call.
• If you are not a good fit, don´t be afraid to turn the client away.
• Be confident about what you have to offer.
• When trying to turn an enquiry into a sale, it is important to demonstrate that you offer value without over-giving.

BEST MOMENTS

‘You will lose money in your business if you do not get this process right. ´

‘Find out about the client before you decide to work with them.’

‘Every little bit of information you give them should be strategic.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by Kim Brophey, they will be talking all things L.E.G.S, but not in the way you may expect. She shares her journey from running her behaviour centre to launching her world-renowned L.E.G.S course, teaching, consulting and presenting. Kim has recently launched a new online education centre to reintroduce Applied Ethology to the industry.

She talks about dealing with imposter syndrome, online bullying, being at the helm of two huge businesses and getting back to enjoying a more balanced life. 

KEY TAKEAWAYS

• Working in the dog behaviour field is emotionally as well as physically demanding. You have to recognise this and create enough space to top yourself up.
• Dog behaviourists need support to help them with mental health.
• Tribalism is currently destroying the dog industry. It is in shambles. We need to find a middle way.
• We must stop judging each other so harshly.
• Dog training is a mix of task and care. Currently, we are often too focused on the task.
• Think about the human half of the relationship.
• Whatever a client brings to you is just the tip of the iceberg.
• Invest in your client and their dog as a family unit and be prepared to work with them across the long term.
• How you treat dogs impacts how you treat humans. If you Alpha Roll dogs, the chances are you are doing something similar to people too.
• Market to the right customers for you and systemise everything.
• The industry still values credentials over merit to the point where it has become disruptive. We are all still learning.

BEST MOMENTS

‘The model is burnout, bleed yourself dry. It's  a self-destroying martyrdom kind of profession.’

‘We are making more of an impact one human being at a time … they are then going to start treating their other humans in their lifestyle differently .’

‘Forget the ego system, join the ecosystem.’

GUEST RESOURCES

https://www.familydogmediation.com/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky discuss why winging it with no plan, isn´t any good for anybody. They both share what motivated them to start a dog training business. Vicky explains how losing focus on her why led to her winging it which created problems for her and her business. Jo & Vicky discuss why that happens and how to completely avoid that situation.

They also discuss how having a clear why and goals makes running your business so much easier and helps you to grow. Jo & Vicky also explain exactly how their business coaching service works.

KEY TAKEAWAYS

• Figure out your purpose, write down your why, and plan how you are going to achieve that business why.
• If you cannot clearly explain what your business does, and achieves for your clients, you need to identify your business why.
• Once your business why is clear, marketing becomes super easy. You know who you are trying to reach, the problem you solve and the benefits.
• A clear why helps you to set more focused goals.
• If you don´t believe in what you offer, you won´t be able to sell it.
• Charging a bit more does not mean you care less about the dogs. If you don´t earn enough to pay the bills you have no chance of turning up for your clients with a healthy mindset.
• Retaining your customers in one complete service for a longer period of time is much better than having them complete a course, take a break, and then trying to tempt them back to take another more advanced course.
• Aim to make the customer journey as smooth as possible.
• Do what feels right for you.

BEST MOMENTS

‘I wanted to play my part in preventing the problems that people relinquish their dogs in rescue for. ´

‘If I hadn't concentrated on understanding what that why was, then I wouldn't have been able to grow the business in the way that I did.’

‘Never ever think that if you start having targets that are financial, that that is going to take away from your clients because it won't.’

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by Andrew Hale, a human behaviourist who switched to specialising in the behaviour of other animals, in particular dogs. He, Jo & Vicky discuss, in-depth, how to take care of your wellbeing while working in the dog industry.

Andrew explains why the damaging behaviour patterns he sees in those who work in the industry develop and what to do about them. This episode is packed with practical advice you can use to build your self-esteem, avoid burnout, ensure that you get to do the work you love and truly help your clients.

KEY TAKEAWAYS

• We need to consider the well-being of ourselves, as well as that of our clients.
• Compassion is powerful, it enables you to care for and help others even those with which you do not agree. Self-compassion is the most powerful.
• Compassion fatigue is an issue. Andrew explains how to tackle it.
• Emotional health is like physical health you need to work at it.
• Be yourself and confident in your abilities. You don´t need to spend an hour convincing a client you know what you are doing.
• Don´t dismiss feelings borne out of trauma. Instead, learn to change your relationship with that trauma.
• Stop letting guilt chain you to the past.
• Celebrate your wins.
• Find your purpose and be yourself.
• Some things will work others won´t, that´s OK, accept that fact.
• If things are not working out for a client, find out why and guide the client through it.

BEST MOMENTS

‘People talk about finding ways to believe in yourself. Actually, I think the first thing is to find ways to be yourself, ´

‘Burnout, compassion, fatigue, and imposter syndrome, they're all kind of connected.’

‘The more our purpose is about our mission, the better.’

‘You cannot be empathetic and compassionate to others. If you're not compassionate, with good boundaries yourself.’

EPISODE RESOURCES

https://dogcc.org

Socials - @DogCentredCare

https://caninearthritis.co.uk/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by Hannah Molloy to talk about how to find your purpose and why character development is important for growing your business. Hannah is a qualified animal behaviourist who with her team has trained 10,000 dogs in 10 years and featured in the TV show Puppy School. Today, she is a government advisor, author, and the creator of a dog body language qualification.

Hannah shares how she built her business and the role that grace, manifestation, her faith and giving back have played in her life and success. 

KEY TAKEAWAYS

• Take a step back and think about character development – Get a mentor.
• Hannah´s purpose is to train as many people as possible to understand dog body language. With the aim of improving how people treat dogs.
• All of Hannah´s successes have come about from being brave and saying yes then showing up and giving her best. 
• You can have the most successful business in the world, but if you have not been working on your character you will experience burn-out.
• When you run a big business regularly remind yourself of why you are doing it.
• You have to work on being good with people as well as dogs. 
• Do not be afraid to charge enough. 
• Collaborate with other trainers.
• Writing a book, automatically gives you authority and when it sells well it becomes an asset that earns you money without you doing more work.

BEST MOMENTS

‘For me, changing the world looks like people being kinder to their dogs. ´

‘What you define as success, if you are growing, will continually shift.’

‘Use social media, don´t let social media use you.’

EPISODE RESOURCES

https://www.amplifiedbehaviour.com

Socials - @amplifiedbehaviour or @thehannahmolloy

Hannah´s book: https://www.amazon.co.uk/Whats-My-Dog-Thinking-Understand-ebook/dp/B08DXZ6MK1/

Strength Finders - https://www.amazon.co.uk/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky are joined by Sarah Whitehead, an internationally renowned canine behaviour and trainer, speaker, and author. She started working in the industry 35 years ago when only Barbara Woodhouse talked about dog training. At that time, hardly anyone had heard of positive reinforcement clicker training. 

Sarah talks about what working in the industry was like. She, Jo & Vicky discuss how to manage the fact that working as a dog trainer is so stressful and how to reduce your stress levels. Sarah also reveals a really interesting new dog business model which anyone can start providing.

KEY TAKEAWAYS

• Research shows that being a dog behaviourist is incredibly stressful.
• Sarah´s research has revealed that most dog trainers share remarkably similar personality traits. 
• Weirdly, dog trainers are more likely to be blood group A.
• Set boundaries and stick to them.
• Stop treating your business like a hobby.
• Get off the hamster wheel.
• Look at things from a client perspective. Ask – is this something my clients really want or need? If it is not, don´t waste your time and energy on it.
• People are paying a fortune for pre-trained dogs.
• Add an online booking system to your website and the ability to book a call with you.
• You learn a lot more from doing than you will from constantly taking courses.
• Focus on offering the service that you enjoy delivering.
• Imagine what you want your business to look like in a year. Then, take the necessary steps to get there.
• Look outside of the dog industry and learn from other successful business owners.

BEST MOMENTS

‘From the outset, go, this is what I want to do, and this is what I don´t and be really comfortable with that. ´

‘We need to make it much easier for people and be much more professional.’

‘Invest in yourself, invest in your business…it will avoid burnout.’

GUEST AND EPISODE RESOURCES

https://sarahwhitehead.com/

https://sarahwhitehead.thinkific.com/

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.

In this episode, Jo & Vicky talk about dog training from a client's perspective. They are sitting down with Jess Bolton, who is an author, podcaster and content creator who mostly works on Instagram. Through these mediums, she has been telling the story of Jess her very anxious 10-year-old whippet and their new anxious dog Otto. Sharing her experiences and those of other owners of anxious pets.

Jess explains how specialist trainers have helped her and her husband to understand their anxious dogs. Enabling them to help both dogs, while looking after their own mental health.

KEY TAKEAWAYS

• Most dog owners are not well equipped to look after an anxious dog.
• Learn how to read your dog´s body language.
• Overcoming separation anxiety takes a while, so you have to be really committed.
• Jess first got help over Zoom, during the pandemic. Not all anxious dog training has to be done in person.
• Some of the behaviours are brought on by medical conditions, which need to be addressed first.
• Owning an anxious dog can limit where you can go and when which can negatively impact your mental health. Be aware of this and be strategic about tackling this issue.
• Sighthounds are predisposed to anxiety.

BEST MOMENTS

‘She's worried about leaving the house, meeting new people and being anywhere near the edge of her comfort zone. ´

‘With anxious dogs, you have to go straight to the professionals and get yourself some really robust support.’

‘Manage those expectations up front.’

EPISODE RESOURCES

https://www.worriedwhippet.co.uk/

Worried Whippet by Jess Bolton - https://www.amazon.co.uk/Worried-Whippet-Book-Bravery-Bolton/dp/1400242126

https://www.instagram.com/worriedwhippet/

Brave Little Podcast - https://shows.acast.com/brave-little-podcast

https://www.tiktok.com/@worriedwhippet

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

KELLY DUNBAR MENTORSHIP

https://mailchi.mp/c3b471796d88/kelly-dunbars-more-than-mentorship-membership-inquiry

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts! 

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.