Let's Talk Dog Business

DESCRIPTION

In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina  very quickly went from only doing dog training in the evenings to working with clients from across the world. 

She shares how family circumstances pushed her to change her mindset and seek out business training and mentorship that enabled her to grow at an astounding rate.

KEY TAKEAWAYS

• If you think of yourself as a small business, that is what you will continue to be – a small, local business. Changing your mindset is crucial.
• From the very start treat dog training as a business rather than a hobby.
• Invest in business training. You can learn a huge amount from non-dog training businesses.
• Stop caring about what other dog business owners think of you.
• Invest some of what you earn back into your business.
• Do not fall into the trap of working every single minute of the day.
• With social media you've got to keep showing up, it takes time for people to trust you.
• You need a strategy to get the most out of social media.
• The way you think about money and your business and the words you use hugely impacts how successful you are. If you don´t think you can grow and make a lot of money, you won´t.
• Comparing yourself with others keeps you small.
• If something doesn´t work, don´t hide from it, learn from it, tweak things and go again.
• Stick to your values and be client focused.

BEST MOMENTS

“I´ve never had freedom like this.”

“As soon as I knew more about business, I asked myself – Why am I keeping myself so small?”

“You are almost conditioned to stay in your lane.”

“It’s really not as scary as it seems to put yourself out there on social media.”

“Bringing staff on is f**king scary.”

“Mindset is huge, and it is scary, but you’ve got to give into it.”

“I stopped enrolling in every single course. They taught me to train better, but it didn’t help my business.”

“The more you practice it, the easiest it is to get over it.”

“Now I look back, and I genuinely don’t know how I did it without going insane.”

EPISODE RESOURCES

https://www.facebook.com/shelinathepoodletrainer

https://www.withtheflo.co.uk/training-your-poodle

https://www.instagram.com/trainwiththeflo

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all of this despite Covid and personal setbacks.

Jo explains how she achieved this high level of success in such a short time. She also shares her experiences of various dog training courses, including The Kennel Club, Bark Busters, CPD, The UK Dog Whisperer, Sarah Whitehead , Elite Closing Academy and compares some of the techniques she learned.

KEY TAKEAWAYS

• Continuous learning fuels success. It keeps you current, develops new skills, boosts your enthusiasm and can be used to attract more clients.
• Investing in yourself only pays dividends if you take action. 
• Make sure the training is of good quality e.g. The course includes practising what you learn.
• Business training is vital. You progress so much faster when you run your business properly from the start.
• Don´t underestimate how much you can learn from books.
• Be willing to step out of your comfort zone.
• The right mentor will motivate you as well as provide advice that will transform your business very quickly.
• Big goals are motivating but also having smaller goals that are like steps to get you there works best.
• See everything you do as an opportunity to learn.
• Learning to adapt and make the most of the tools and resources you have available ensures you make progress even during the tough times. Joe did this during CoVid.
• Surround yourself with the right people.
• Respect your business partner and the fact that their experience gives them a different perspective on things.
• Always be open to new opportunities.

BEST MOMENTS

“The opinion was, don't get a husky for your first dog, you idiot, they are not pet dogs.”

“I thought, ‘I want to make money off of dog training. I want to make really good money doing something I enjoy.”

“If you're not going to do it, what's the point? don't invest, save your money.”

“I will never be able to put into words the power that the community gave me.”

“What work are you willing to put into this to make it work for you? ”

“Step into the unknown and see where it leads.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500. 

This eye-opening episode contains some real golden nuggets and ah-ha moments. It will help you understand why it´s time to invest in yourself so you can take your current business to the next level and leverage your knowledge to create multiple streams of income. 

KEY TAKEAWAYS

• Following the traditional dog training paths only got Jo & Vicky so far. They were working long hours for little reward.
• Trying to be a Jack of all trades and offer too many services wasted a lot of energy.
• Having to work so many hours and still not making ends meet was soul destroying and unsustainable. 
• When you are working too hard, it is difficult to find the time to pause and reflect on what you can do instead. But if you don´t do this and change how you are working, you remain stuck living a life that drains you.
• You have to invest in yourself to be able to take things to the next level. 
• Coaching is highly effective, you learn fast and get incredible support from someone who has been where you are now,
• Once you have committed to changing your business, go all in.
• The right coach will push you, so you have to get comfortable with being uncomfortable.
• Once you have created one successful business, setting up another one is much easier.
• You need to believe in your true value and charge accordingly. When Vicky went from charging £80 to £997, clients who´d done the puppy class for £80 went ahead and paid Vicky £997, then £1,500.

BEST MOMENTS

“It´s physically hard work. It's mentally hard work, because you've got all these different parts to think about, all these different dogs.”

““I was accidentally building this bl**dy empire of dog walking that I didn't actually want.”

“I genuinely think mindset is what sets people apart.”

“Merging just worked beautifully because we had those same values. We were running businesses that were essentially the same.”

“Ask - what positive action can you make today to start making a difference.”

“There are so many versions of success.”

“When you've got that support system …. You all have the opportunity and ability within you to create something that you never dreamed possible.

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

Email [email protected]

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business.

She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals.

KEY TAKEAWAYS

• People like authenticity. Sharing your lows as well as highs enables you to really connect with others.
• You will be trolled. Be ready for it and don´t take it too personally. In Hannah´s case it actually helped her to rank.
• Don´t be afraid to charge enough to earn well and enjoy a good standard of living. Other professionals are not afraid to do that, nor should dog trainers be.
• People who are always questioning what you are doing will in the end pull you down.
• Help your clients understand the positive impact your training will have, so they can see the value.
• Charging appropriately creates more freedom and enables you to develop a better business and service.
• Stop thinking of dog training as a charity service. It is a career. 
• Not giving everything away does not mean you don´t care.
• Always start your day positively, it frames how you feel and impacts how well the rest of your day goes.
• Life happens. Even when you are successful you will still face challenges and experience some slow periods.
• Being adaptable is an invaluable skill.
• Just do what you do well and stop worrying about things that are not your responsibility.
• Niching helps you focus your efforts.
• Niching down makes it easier to build a strong brand.
• Don’t be afraid to reach out to other professionals and collaborate.
• Invest where appropriate.
• Get face to face with clients to build rapport. You can still do this using Zoom.

BEST MOMENTS

“There was a little bit of trusting my own intuition.”

“If you drop that guard, you build rapport with them.”

“We need to know when to learn and invest, but also not feel we have to absorb and be able to do everything.”

“Progression doesn´t equal perfection.”

“It´s getting comfortable with sometimes being uncomfortable.”

“That time and energy you're spending on worrying about that person is time and energy you're not spending doing the things that you love.”

“Keep doing you.”

“Try not to overthink it.”

“You are really client led.”

EPISODE RESOURCES

https://thespanielguru.com

https://www.instagram.com/thespanielguru

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully.

Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not make the same mistakes.

KEY TAKEAWAYS

• Your strategy is where you want your business to be. Tactics are how you get there.
• Without a strategy your chances of succeeding are low.
• Be realistic about your strategy. If you want to achieve £10k a month, how many £35 sessions do you need to sell, can you really do that? If not, review your strategy.
• When you are sure of what you want to achieve, you choose the right tactics, so that you don´t waste time doing things that won´t work.
• Thinking only about the next step makes it more likely you will head in the wrong direction.
• When you run a workshop, work out what the next step for those clients could be and set them up to take it with you. That way you retain them.
• You have to take consistent action and be persistent.
• Be realistic about the effectiveness of each tactic e.g. Using social media for marketing is a good tactic, but because of the algorithm if you post only once you won´t get clients.
• Don´t give up too soon on a tactic that is working for others. Try it, analyse it, then tweak things.
• As you do things, ask yourself why am I doing this? This helps you double check that you are doing things that fit in with your strategy.
• Don’t use a tactic just because others are doing it. Double check that it is a good fit for you.
• Continue to learn but be wary of getting distracted from the path you have chosen.
• Constantly review, reevaluate and tweak your business strategies and tactics.
• Your strategy and tactics depend in part on what stage your business is at.

BEST MOMENTS

“There´s so many different ways to look at strategy.”

“Some people blur strategy with tactics.”

“You have to take action.”

“We're forever tweaking our strategy.”

“With a brain dump, you can just see all your ideas.”

“You are constantly reassessing and re-evaluating all of the different tactics.”

“With strategy mindset is linked to every single piece of it… It’s like connective tissue.”

EPISODE RESOURCES

[email protected]

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS 

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business.

She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals.

KEY TAKEAWAYS

• People like authenticity. Sharing your lows as well as highs enables you to really connect with others.
• You will be trolled. Be ready for it and don´t take it too personally. In Hannah´s case it actually helped her to rank.
• Don´t be afraid to charge enough to earn well and enjoy a good standard of living. Other professionals are not afraid to do that, nor should dog trainers be.
• People who are always questioning what you are doing will in the end pull you down.
• Help your clients understand the positive impact your training will have, so they can see the value.
• Charging appropriately creates more freedom and enables you to develop a better business and service.
• Stop thinking of dog training as a charity service. It is a career. 
• Not giving everything away does not mean you don´t care.
• Always start your day positively, it frames how you feel and impacts how well the rest of your day goes.
• Life happens. Even when you are successful you will still face challenges and experience some slow periods.
• Being adaptable is an invaluable skill.
• Just do what you do well and stop worrying about things that are not your responsibility.
• Niching helps you focus your efforts.
• Niching down makes it easier to build a strong brand.
• Don’t be afraid to reach out to other professionals and collaborate.
• Invest where appropriate.
• Get face to face with clients to build rapport. You can still do this using Zoom.

BEST MOMENTS

“There was a little bit of trusting my own intuition.”

“If you drop that guard, you build rapport with them.”

“We need to know when to learn and invest, but also not feel we have to absorb and be able to do everything.”

“Progression doesn´t equal perfection.”

“It´s getting comfortable with sometimes being uncomfortable.”

“That time and energy you're spending on worrying about that person is time and energy you're not spending doing the things that you love.”

“Keep doing you.”

“Try not to overthink it.”

“You are really client led.”

EPISODE RESOURCES

https://thespanielguru.com

https://www.instagram.com/thespanielguru

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

DESCRIPTION

In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians.

Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, his clients and the profitability of his business. Michael explains how he built trust, authority and connections and quickly reached the point where other trainers were trusting him to train them.

KEY TAKEAWAYS

• Focusing on a niche grows your authority, makes it easy to articulate what you offer, and results in more sales.
• Identifying a hole in the market and filling it is a win-win.
• Teaching others is a great way to help them and make your business far more profitable.
• Podcasts, conferences, workshops and writing articles for others builds trust and authority. Using social media helps but personal connection is far more powerful.
• There are education platforms that already have email lists of people who will be interested in taking your course, so start there.
• Build your brand with integrity.
• You will attract criticism/haters, don´t take it personally. Letting the negativity in limits your ability to love what you do and help your clients.
• Building a business is complex and can feel overwhelming. Break it down by asking yourself what´s the next step and focusing on taking it.
• Hire people to do your accounts etc asap. Look at it as an investment. Your time and passion are what you need to really grow your business. 
• Don´t say yes to things until you are sure it will grow your business. How to evaluate this is explained in the episode.
• Initially you have to hustle and give more than you get back. But don´t do it long-term. It is not effective or sustainable.
• Automate everything you can, including in your personal life.
• Use processes to rinse and repeat what works.
• Keep things simple. Get one stream of income working before setting up another one.
• Be consistent.

BEST MOMENTS

“Spend the time to earn people´s trust, start by doing small things, little gigs .”

“You might not want to do your flagship course on your own platform .”

“Once you get your first hater, you know you’ve made it.”

“We are not in the business of dogs; we are actually in the business of people.”

“Always evaluate not only money investment, but also the time and effort investment.”

“Bend, flex and pivot, but always come back to your strategy.”

“Focus on one thing at a time.”

EPISODE RESOURCES

https://aggressivedog.com

https://www.dogtrainersconnection.com

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,
canine functional character advisor, shamanic practitioner and channeller of animal
consciousness and spirit consciousness. Since childhood, she has connected with
animals on a spiritual level and now helps others to do the same. This deepens the
relationship they have with their animals or the ones that they train or care for.
When you do soul work with an animal you benefit too. It enables you to recognise
your feelings, explore why you have them and address the negative feelings that are
holding you back.
KEY TAKEAWAYS
• We need to support our dogs emotionally, physically, spiritually and connect
them to nature.
• Dogs are very much individuals, and when you connect with them through soul
work you fully understand what each dog needs.
• When you work with dogs on a spiritual level, you engage more with your own
feelings and do the soul work you need.
• Most business owners who are struggling are held back by limiting beliefs that
can be addressed and neutralised through soul work.
• When you feel (sense a charge) something, pause and explore that feeling,
understand why you feel that way.
• If you keep giving yourself a hard time, you are going to also do that to your
animals. Stop beating yourself up.
• Dogs live in the moment, which is one of the reasons they are so joyful.
• Connecting deeply and profoundly with the dogs and people you help makes
you a far better trainer or dog carer.
• Everyone has both an internal and external purpose.
• Dogs are the epitome of unconditional love; they help us to learn to also love
ourselves unconditionally.
• Only being happy when your dog does something you like is very controlling.
• Everything is interconnected, what you feel and think unconsciously impacts
everyone and everything around us.
• Be curious about what others believe and why.

BEST MOMENTS
“I work with dogs, but I am not a dog trainer .”
“I believe that everything is connected to us, and everything is speaking to us.”
“They bring us back into our hearts, where we can start to feel again and heal.”
“Animals represent the authentic side of us.”

“It literally is like Pac Man chasing you for the rest of your life .”
“Be curious.”
“When we create a business, it is our consciousness that is attached to it.”
“The longest journey you will ever go on is the distance from your head to your heart.”
GUEST RESOURCES
https://kachinacanine.com
https://www.facebook.com/kachinacanine
https://www.instagram.com/kachina_canine_wellness
https://www.youtube.com/channel/UC8hsAKAco_te9k5AL2t-ZQQ

SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com
Community Facebook Group:
https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-
Business-Strategy/dp/1068791705
ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry.
Jo, with a background in corporate business, and Vicky, a dedicated advocate for
rescue organisations, form an unstoppable team. Beyond the mic, their lives are a
whirlwind – managing two successful businesses, pursuing a full-time university
degree, and parenting two little ones under four. Each of their homes combined is a
lively menagerie, housing five dogs and an abundance of chickens.

DESCRIPTION

This episode is brought to you by J&V on the subject of JV…. Today, Jo & Vicky discuss Joint Ventures (JVs). They explain how joint business ventures work and why they are a virtually untapped way to earn extra income. Over the years, Jo & Vicky have used several different types of JVs. In fact, it is one of the main reasons they have grown so fast.

They explain how taking advantage of win-win situations by collaborating with other dog businesses and others opens up new markets for you. Using real world examples, Jo & Vicky explain how taking this approach enables you to make more money faster, helps you to keep things fresh, learn, spot trends and provide additional support for your customers at no extra cost.

KEY TAKEAWAYS

• JV stands for Joint Venture – a collaboration that benefits all of the businesses involved.
• Collaborating with other businesses improves your reach and enables you to serve your clients better.
• Don´t view other local dog businesses as competitors. See them as potential business partners.
• Many business owners unintentionally participate in joint ventures. But actively seeking them out is by far the best way to benefit.
• Promoting products you believe in and securing a discount for what you buy for your business or dogs, is a simple example of a JV.
• Being able to recommend another dog business e.g. A reliable groomer to your audience or customers is very positive for all 3 parties. 
• Even if they work differently from you, still consider partnering up with other dog businesses. The chances are they are serving a slightly different customer base from you.
• Collaborating with other dog businesses is a great way to learn new ways of doing things and spot trends early.
• Working with other businesses in your area is an effective way to build your reputation and brand.
• Think outside the box, not all collaborations have to be with dog businesses. You could partner with a park based food stand to attract a group of dog owners to experience a free agility session or just a meetup you attend.

BEST MOMENTS

“Look to collaborate with other businesses that will align and support what it is you are trying to achieve.”

“JVS should always be a win-win.”

“We actively invite people into our group to speak that are our direct competitors.”

“It´s about nurturing those relationships, building the trust.”

“Your JV stuff doesn't always have to be a pet product.”

“So much can be said for just going and having a chat with someone.”

“You're going to help people off the back of the money thing.”

“Ultimately, you can make it a win-win, if you understand one another.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

DESCRIPTION

In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for the hours you put into your business.

KEY TAKEAWAYS

• Regardless of whether you are creating an in-person service, or a remote or online course, focus on solving the problem for your customers. 
• Most passive income streams are not as passive as you expect them to be.
• If you write a book or worksheets, you´ve got to continually promote them.
• Converting an audience into buyers is hard; even if they are highly engaged and motivated, only about 1 in 100 will buy, and only after you have taken the time to persuade them.
• Courses can generate passive income, but they are rarely 100% hands off.
• Business to business courses are generally more profitable than business to consumer courses, but they are still not passive. People expect some level of support.
• The best way to generate income, including semi-passive, is to truly understand your customer´s pain points and provide a solution that works.
• Doing your market research ensures that there is enough demand. Jo & Vicky share several great ways to do this.
• If you find a good market, go for it, get your product or service out there asap, don´t worry about it being perfect right out of the gate.
• Don´t try to copy what other far more mature dog businesses are doing.
• Putting together a decent launch programme is time consuming, but essential.
• Adding value to your one-on-one course can work e.g. Providing access to reminder lessons or a more detailed explanation of something you teach.
• Game-based, easy to consume, bite sized training is currently selling well.

BEST MOMENTS

“Everyone likes a bit of passive income.”

“I actually feel like passive income, or semi-passive income, however you want to look at it, is harder work than just getting out there and doing the thing.”

“One person out of 100 is likely to buy, and that´s the reality.”

“If you are going in from scratch wanting to build that passive side of it, the work involved isn’t going to feel passive.”

“You need a big audience to make the evergreen side work.”

“Gamification is a big thing this year, alongside your personal brand.”

“You still get an income, you still get to absorb and help as many people as possible through the business, not through you burning out.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.