Let's Talk Dog Business

DESCRIPTION

For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales.

Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly simple 17 step sales page checklist, which can be implemented gradually, is sure to significantly boost your sales.

To get access to more pod classes, go to https://www.caninebusinessacademy.com/the-membership and sign up for a 7-day free trial. Once you know the academy is a good fit for you, the cost is just £27 +VAT per month and you can cancel at any point.

KEY TAKEAWAYS

• A sales page is very different from other types of webpages.
• Talk directly to the type of customer you are there to help. Focus on what you can do for them. 
• Stop talking about yourself, your years of experience, etc. It switches people off. 
• You don´t need to constantly justify yourself. Use testimonials and case studies to do that.
• Don´t over complicate things. Just demonstrate that you understand the problem, know how to resolve it and can be trusted to help.
• Some people read every word; others skim read. Adam explains how to engage both types of readers.
• Avoid jargon so Joe Public can understand.
• The more generic your sales page is, the less impactful it will be. To avoid this, create detailed customer avatars.
• Outline your promise, be clear who it is for, what problems you are promising to solve and how your fulfilling that improves your customers´ future life.
• Think about how the person you are speaking to feels now, and how you want them to feel after you´ve helped them.
• Anticipate and address objections. 
• Create a sales page for each service. 
• Tempt people onto your mailing list so you can convert them into customers later.

BEST MOMENTS

“As soon as you start talking about you, then, you are switching people off.”

“It is impactful because people feel you are talking to them directly.”

“Showing not telling is best.”

“As a consumer …. I just want to know what you can do for me and what I need to do next.”

“A good sales page makes the price less important.”

“Simple is smart, complicated is stupid.”

“The simpler the language is, the simpler it is to navigate, the better results you'll get.”

EPISODE RESOURCES

Access the free 17P´s Sales Page Checklist - https://www.instagram.com/testtubemarketing 

https://hemingwayapp.com

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how.

They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot of extra money from your knowledge.

KEY TAKEAWAYS

• The strategy that got you to a turnover of £100k per annum is not the same one you will need to use to earn even more next year.
• When it comes to strategy, you need to know what to implement at the right time for the stage your business is at.
• If your goal is to earn £50k to £100k niching down and providing one, maybe two products, is the right strategy.
• Don’t fall into the trap of creating a business that has a huge turnover but has such high overheads that you still cannot take out a decent income for yourself. Many owners of big training centres have this issue.
• Don´t let the idea of paying more tax when you grow beyond a certain point hold you back. But do fully factor it into your pricing.
• Pushing past the VAT threshold is not easy, but necessary. Otherwise, your business will be forever held back.
• Regularly reviewing where you are and where you want to go ensures you are always striving for the right things.
• Keep your accounts up to date and do the analysis.
• Every time you put out an ad or post, track how well it works.
• If a marketing method is working, double down on it.  Don´t be afraid of spending money on advertising that provides good ROI.
• There’s a lot of profit potential wrapped up in your brand and expertise. Continually nurture them so you can use them to generate more income over the long term, e.g. Sell coaching or a book.
• Create other related assets that you could potentially sell off at a later date. Jo & Vicky share several examples.
• Be careful about employing people. A lot of businesses do this too soon.

BEST MOMENTS

“As soon as you start pushing past that 100k mark, that's when the strategy needs to change.”

“You have to reassess as you start to grow.”

 “So many businesses purposely cap their earnings so they don't go over that VAT.”

“Start building up a bank of assets.”

“You need to have multiple sources of income.”

“They all supplement and support one another, whilst being a standalone product in their own right.”

“It´s all about knowing who you are as a business.”

“Really look at the data. Look at what your customers are saying.”

“Get all of the knowledge that's in your head down onto something.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business.

Jo & Vicky explain how to set specific goals, step outside of your comfort zone so you can benefit from more effective techniques and maintain motivation. They also cover overcoming fear of rejection, how to be honest with yourself about progress and recognise when it is time to tweak what you are doing.

KEY TAKEAWAYS

• Sustainable change takes time.
• Be consistent and patient. If you are not, nothing will change.
• Be honest with yourself about how much you are doing to change things. Often, when you look at the data you will realise that your efforts are too limited.
• Use measurable data to monitor how effective what you are doing is.
• We are all guilty of shiny object syndrome e.g. buying a course, starting strong, but being distracted by another course before we have taken action on the first one.
• Accept that making a change usually means a bit of discomfort.
• Cold calling is hard but very effective. Once you get comfortable with it, do it regularly, so that you never lose the skill.
• Stop using the “nothing works” excuse. If others are finding success you can too.
• Fear of rejection is normal, but don´t let it stop you. The more often you get rejected, the more resilient you become and the less it will bother you.
• Having a strong purpose and regularly reminding yourself of it will push you outside of your comfort zone and get you results.
• Sometimes hiring someone to do the day-to-day tasks is the change that you need to make. 

BEST MOMENTS

“What have you identified that you'd like a different outcome for?”

“What's the motivation behind wanting the change? And is the motivation high enough?”

“You have to keep stepping out of that comfort zone if you genuinely want something to change.”

“Social media… is the best form of advertising you will ever get. However, it is not the only form.”

“I´d say there is an element of magpieing, because we are only human…there´s the little shiny object thing.”

EPISODE RESOURCES

Hannah Molloy episode - https://podcasts.apple.com/gb/podcast/how-knowing-your-why-and-developing-your-character/id1727170978?i=1000655605787

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

DESCRIPTION

In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and challenges so you can tailor what you provide to meet their needs.

They also discuss how to avoid letting your own mindset and biases negatively impact your ability to coach others or recognise where you need to change.

KEY TAKEAWAYS

• If you are not spending the time understanding your customer and your audience, you are going to fail.
• When things are not going well, don´t immediately blame the client. First, ask yourself what role you may be playing in that failure and what you can do to improve the situation.
• If you have a lot of negative thoughts about your clients, it will come through in how you teach, so change that. Jo & Vicky explain how.
• Negativity is toxic, it drastically slows down growth.
• A lot of dog trainers are putting their clients in a box, and they're expecting them to ask no questions.
• Every dog owner and dog is different, which is why you have to offer them a personalised service that is tailored to them.
• Every business is different, so, never work with a mentor that only offers you cookie cutter solutions.
• Often, using a cookie cutter strategy will lead to you doing things that you are not 100% comfortable with and are, therefore, not fully committed to.
• A good mentor will push you but also know when to hang back and let you move forward in your own way.
• Timing is important when you are being mentored. If you are pushed too hard too soon the chances of failing are higher, which can lead to your giving up.

BEST MOMENTS

“We forget that we are dealing with sentient beings, both dog and human, and we all have different behaviours, perceive and consume things differently.”

“I genuinely don’t think you can separate yourself from your business.”

“You are calling the shots, and you are making the decisions, where are you making those decisions from? From the business mindset or from your mindset? “

“A brain is a bit like Spaghetti Junction … learn how to work through those barriers, blockers and limiting beliefs.”

“Ask as many questions as you can to figure out how that person actually feels.”

“If you're surrounding yourself with negativity, you’re going to be dragged down in two seconds.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers.

They explain, in detail, how to overcome this negative mindset so that you can help more
dog owners, including those that do not have much money, and once again enjoy your
work. This episode includes a process you can use to determine what the right price point is for your business.

KEY TAKEAWAYS

•  If your business does not make a profit, it will fold, and you will not be able to help
  any more dogs.
• When your price point is high enough to cover all of your overheads and pay you a
  decent wage, you work fewer hours and have the energy to help other groups of dog owners who are in dire need.
•  Everyone makes choices about how much they want to pay for things e.g. someone
  who can afford a Range Rover might decide to buy a Kia instead.
• Your customers can choose to pay your prices or look for someone cheaper. Some
  may even pay more than you charge to use a trainer that is closer to their home.
• Most people have already spent thousands on buying their dog and what it needs
  and are only too happy to invest more in training.
• Knowing your numbers is the first step in identifying the right price point for your
  business.
• One-off classes are rarely cost effective or sustainable for a business. Jo and Vicky explain why and what to do instead.
• High levels of customer retention make it far easier to stay profitable.
• Having a high price point does not mean you cannot help those dog owners who are
  struggling to make ends meet. It actually enables you to help more of them. 
• Look at how you feel about money, it has a huge impact on how you show up and
  your ability to ask for what you are worth.

BEST MOMENTS

“Be yourself, offer the service that you believe is right.”
“Stop using the word charging … it has a negative connotation .”

“Those businesses that have really good customer retention are the ones that succeed .”
“If you don't go in with a higher ticket model, you're going to be stuck really quickly .”
“The few that are willing to pay the higher investment allow you to be accessible to nearly
everybody you want to be.”
“If you genuinely want to be accessible to everyone, you have to make sure that the business is looked after.”

SOCIALS AND IMPORTANT LINKS
https://www.tiktok.com/@letstalkdogbusiness
https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com
Community Facebook Group:
https://www.facebook.com/groups/caninebusinessacademycommunity/
Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-
Strategy/dp/1068791705

ABOUT THE HOSTS
Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo,
with a background in corporate business, and Vicky, a dedicated advocate for rescue
organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind –
managing two successful businesses, pursuing a full-time university degree, and parenting
two little ones under four. Each of their homes combined is a lively menagerie, housing five
dogs and an abundance of chickens.

In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide.

Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more enjoyable and profitable. 

KEY TAKEAWAYS

• When you know who your ideal client is, you attract the people who like the way you teach and can learn better from you, which makes your work easier and more fulfilling.
• If you don't know who you are and what the purpose of your business is, what you're trying to achieve, you won´t  know who your ideal client is.
• If you don't know who you're talking to, where they hang out, and what their pain points are, your marketing won´t work.
• If you feel your clients don´t respect you or are not making progress, pause and ask yourself if you are attracting the right type of clients for you.
• Think about the people you have enjoyed working with and have successfully helped. Write down everything you know about them to create an avatar of your ideal client.
• Don´t stretch yourself too thin. 
• You can´t be all things to all people and do too many things at once.
• Over delivering is exhausting, which makes it harder to do your job well. Get the balance right.
• Structure your sessions in a way that works for both you and the client. Sometimes shorter sessions are more effective.
• Don’t take your business or client´s problems home with you.

BEST MOMENTS

“If you know who your ideal client is, you attract the right people.”

“I don't know a dog trainer that doesn't over deliver.”

“Think of the clients that you have really enjoyed working with. Think of what that looked like and how it felt for you.”

“Make consistent efforts in the right direction.”

“Use that avatar to really identify who your business is there to serve.”

“I get to play, create, and I get to spend more time with clients then creatively pull together programs that I like.”

“Overwhelm comes with trying to do too many things.·

“You walk away with actionable steps to start moving that needle in your business, making the changes that you really want to make.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World.  After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countries, and each has introduced hundreds of dogs to the sport.

Carrie shares her inspirational business journey, including how Jo & Vicky´s mentoring skills have helped her to take things to the next level. They discuss being authentic, attracting the right clients, staying focused and authentic, and much more.

KEY TAKEAWAYS

• Hoopers is a sport any dog can enjoy, regardless of age, breed or size. Dogs love it.
• Hooper is a low impact sport that dogs can play throughout most of their lives.
• The sport engages your dog mentally as well as physically.
• You can start with one simple move and increase the distance, so it is an easy way to build a dog´s confidence.
• The fact that you can start small and literally practice it in your living room or garden, makes it work for anyone.
• Hoopers equipment is inexpensive and easily fits into a car boot.
• Regardless of how good your idea is, turning it into a business is hard.
• Don´t worry too much about what other people think. Remain focused, stick to your plan and don´t get sidetracked by shiny things.
• The right business mentor will enable you to cut through the noise and get things right first time.
• Be yourself and you will attract the right clients.
• Your personal brand is important. Being authentic is vital.
• Regardless of how successful you are, you will experience down times, e.g. After CoVid Carrie was very drained, she explains how she got past that.
• Fear is natural, you get butterflies because you care about getting it right. The best way to get past it is to ask for help, be brave and do it anyway.

BEST MOMENTS

“This is a really cool sport because all dogs can do it.”

“It is like croquet with a dog - without the flamingos.”

“As long as the vet says they're fine to be walked, they can play Hoopers - they don't have to go fast.”

“If you don't love what you're trying to get out to the world, no one else is going to love it.”

“Your journey has been so much about your mindset and about where those blockers and fears come from.”

“Butterflies are not a bad thing, they mean you care.”

ABOUT THE GUEST

https://www.caninehoopersworld.com

https://www.tiktok.com/@caninehoopersworld

https://www.facebook.com/caninehoopersworld

https://www.facebook.com/carrieanne.bush

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky are joined by Helen Tudor who has helped thousands of entrepreneurs to master attracting clients via LinkedIn. Showing them how to do so in 30 mins per day without sending endless DMs. 

Recently, Helen pivoted and now runs her Ideal Client Attraction Mastermind, through which she teaches business owners to identify their ideal client avatar and attract those clients. People who you can definitely help and who you enjoy working with and who are also prepared to pay you well.

KEY TAKEAWAYS

• Be really clear about your client avatar. Use the exercises Helen shares to do this.
• Create your social media content to appeal to your ideal client avatar.
• If a client raises a red flag, trust your gut and don´t work with them.
• On Facebook, Instagram, LinkedIn, talk directly to the person who would come along to your class or event.
• Don´t be afraid to charge, people will always spend on their dogs. 
• If you don´t specialise you turn into a generalist, so clients stop seeing you as an expert.
• You can use free content to connect with people. If you move them, they will be back for more.
• When you are aligned with your purpose, your mission people will be drawn to you.
• Never forget that you are in the people business. Take the time to genuinely connect with them.
• With LinkedIn, consistency is key. Just add people, engage with people, and regularly put out posts.
• Helen´s LinkedIn Mastermind has generated £3 million. Proving that sharing your knowledge is a very powerful way to earn extra income.

BEST MOMENTS

“I use LinkedIn in a really specific way that I invented when I was very, very broke. .”

“I've made millions from just saying the same thing over and over again for a decade.”

“My message about clients, is - it's not you, it's them.”

“ You should be saying no to more clients than you're saying yes to because you should be curating a client list that brings you joy.”

“Visualise your best ever client and how that person made me feel.”

“If you want love and you want an audience, you've got to take the hate because it's two sides of the same coin.”

“Do you want to be a Rolex, or a Casio? They both tell the time, so let somebody else deal with the lower end of the market.”

“Become the go-to person in your niche, in your area.”

EPISODE RESOURCES

https://www.linkedin.com/in/helentudor

https://www.facebook.com/helentudoronline

https://www.youtube.com/channel/UCkjZcsv93zzFLiyQFMHMc_A

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo & Vicky cover a subject one of their mentees has requested  – how to juggle parenting and running a business. Jo has hands on experience of combining the two, so is taking the lead for this one. She had her first son at a time when her business was still in its early stages. Jo had only left her paid job 7 months earlier and they were renovating their house.

Jo explains how having her children prompted her to change the way she worked, to be more structured and invest in herself so that she could run her business more effectively and profitably. She shares why she did this, how they home educate their children and why she is planning to pivot and spend more of her time engaged in family life.

KEY TAKEAWAYS

• You need to be organised, but, at the same time, stay flexible.
• Nobody can do it all, so be realistic and put in place the right type of help for your family.
• You may find that family members do not fully understand the stresses and strains of running your own business. As a result, they may not offer you as much help as you want or in the form you need.
• Having children can be highly motivating and push you to become a better business owner.
• When Jo became a parent she started investing more in her personal growth and skillset. She explains how and why.
• Put in place firm foundations for your business so it is as robust as possible for when you become a parent. Take advantage of the early months to reinforce those foundations.
• Working more efficiently enables you to find the time to do more than most people. So, carry on investing in yourself as your children grow up.
• Plan and schedule months ahead, instead of weeks or days.
• You really have to work in tandem with your partner or spouse.
• Even if you do not have children there is usually someone in your life that relies on you being there for them, to some extent. So, all business owners have to learn to juggle.

BEST MOMENTS

“It was such a shock to my system.”

“I 'd actually left that paid employment when I had just found out I was pregnant.”

“It used to really piss me off, all the resentment and everything would come up with that.”

“We ended up finding a childcare provider.”

“Planning is so crucially important.”

“I have chosen to step into wife role a bit more .. but I’m struggling with my own boundary.”

“I feel like I'm a better parent for it, because I'm passing this skill set and knowledge down to the boys and showing them what you can achieve.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

In this episode, Jo and Vicky explore the prevalence of imposter syndrome within the dog industry and discuss potential solutions. Many dog professionals continually seek to expand their knowledge through conferences and courses but often struggle to apply what they have learned. This can lead to a loss of confidence and open the door to imposter syndrome. Peer pressure, the way accreditation works and how course creators upsell are also fuelling the growth of imposter syndrome within the industry.

Jo and Vicky provide insights and strategies to help you to avoid and overcome imposter syndrome. Enabling you to confidently apply new knowledge that improves your services.

KEY TAKEAWAYS

• When you use too many training approaches (disciplines) you spread yourself too thin and imposter syndrome starts to creep in. It is better to specialise.
• You don´t have to take every course out there to become an expert. Believing that you need to do that when you don´t have time to do it can contribute to imposter syndrome.
• There is a lot of knowledge crossover between courses. Trying to beat imposter syndrome by becoming a serial course taker will waste a lot of your time.
• If you let imposter syndrome creep in, it will cripple your business. You won´t be willing to put yourself out there, which will greatly restrict the effectiveness of your advertising.
• Most business owners struggle to implement what they have learned. Often, because of the way the information is presented.
• Shoehorning something you learn into your existing services is rarely effective. The strategies you learned become too diluted to have much impact.
• Making too many changes at once is counterproductive. You have to put the implementation of some of the new strategies you like on the back burner.
• Let your business purpose dictate which new approaches you adopt, rather than peer pressure.

BEST MOMENTS

“I’m sitting there and I’m going it’s great I just love this, but How the f**k do I implement that?”

“This just highlights the big gaping hole of things that need fixing in this industry.”

“It´s like learning the theory without the practical application.”

“This comes back down to having a strategy and a purpose for your business.”

“There shouldn't be such a thing as imposter syndrome when it comes to dog knowledge... the education out there is epic.”

“You need to be a specialist in one or other of the disciplines rather than trying to be that jack of all trades.”

“Imposter syndrome isn't about a lack of knowledge or skills. It’s about that judgment.”

EPISODE RESOURCES

ACE Free Work - https://animalcentrededucation.teachable.com

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.