In this episode, Jo & Vicky are joined by Helen Tudor who has helped thousands of entrepreneurs to master attracting clients via LinkedIn. Showing them how to do so in 30 mins per day without sending endless DMs. 

Recently, Helen pivoted and now runs her Ideal Client Attraction Mastermind, through which she teaches business owners to identify their ideal client avatar and attract those clients. People who you can definitely help and who you enjoy working with and who are also prepared to pay you well.

KEY TAKEAWAYS

• Be really clear about your client avatar. Use the exercises Helen shares to do this.
• Create your social media content to appeal to your ideal client avatar.
• If a client raises a red flag, trust your gut and don´t work with them.
• On Facebook, Instagram, LinkedIn, talk directly to the person who would come along to your class or event.
• Don´t be afraid to charge, people will always spend on their dogs. 
• If you don´t specialise you turn into a generalist, so clients stop seeing you as an expert.
• You can use free content to connect with people. If you move them, they will be back for more.
• When you are aligned with your purpose, your mission people will be drawn to you.
• Never forget that you are in the people business. Take the time to genuinely connect with them.
• With LinkedIn, consistency is key. Just add people, engage with people, and regularly put out posts.
• Helen´s LinkedIn Mastermind has generated £3 million. Proving that sharing your knowledge is a very powerful way to earn extra income.

BEST MOMENTS

“I use LinkedIn in a really specific way that I invented when I was very, very broke. .”

“I've made millions from just saying the same thing over and over again for a decade.”

“My message about clients, is - it's not you, it's them.”

“ You should be saying no to more clients than you're saying yes to because you should be curating a client list that brings you joy.”

“Visualise your best ever client and how that person made me feel.”

“If you want love and you want an audience, you've got to take the hate because it's two sides of the same coin.”

“Do you want to be a Rolex, or a Casio? They both tell the time, so let somebody else deal with the lower end of the market.”

“Become the go-to person in your niche, in your area.”

EPISODE RESOURCES

https://www.linkedin.com/in/helentudor

https://www.facebook.com/helentudoronline

https://www.youtube.com/channel/UCkjZcsv93zzFLiyQFMHMc_A

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.