For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World.  After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countries, and each has introduced hundreds of dogs to the sport.

Carrie shares her inspirational business journey, including how Jo & Vicky´s mentoring skills have helped her to take things to the next level. They discuss being authentic, attracting the right clients, staying focused and authentic, and much more.

KEY TAKEAWAYS

• Hoopers is a sport any dog can enjoy, regardless of age, breed or size. Dogs love it.
• Hooper is a low impact sport that dogs can play throughout most of their lives.
• The sport engages your dog mentally as well as physically.
• You can start with one simple move and increase the distance, so it is an easy way to build a dog´s confidence.
• The fact that you can start small and literally practice it in your living room or garden, makes it work for anyone.
• Hoopers equipment is inexpensive and easily fits into a car boot.
• Regardless of how good your idea is, turning it into a business is hard.
• Don´t worry too much about what other people think. Remain focused, stick to your plan and don´t get sidetracked by shiny things.
• The right business mentor will enable you to cut through the noise and get things right first time.
• Be yourself and you will attract the right clients.
• Your personal brand is important. Being authentic is vital.
• Regardless of how successful you are, you will experience down times, e.g. After CoVid Carrie was very drained, she explains how she got past that.
• Fear is natural, you get butterflies because you care about getting it right. The best way to get past it is to ask for help, be brave and do it anyway.

 

BEST MOMENTS

“This is a really cool sport because all dogs can do it.”

“It is like croquet with a dog - without the flamingos.”

“As long as the vet says they're fine to be walked, they can play Hoopers - they don't have to go fast.”

“If you don't love what you're trying to get out to the world, no one else is going to love it.”

“Your journey has been so much about your mindset and about where those blockers and fears come from.”

“Butterflies are not a bad thing, they mean you care.”

  

ABOUT THE GUEST

https://www.caninehoopersworld.com

https://www.tiktok.com/@caninehoopersworld

https://www.facebook.com/caninehoopersworld

https://www.facebook.com/carrieanne.bush

 

 

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

 

 

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

 

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

 

 

 

ABOUT THE HOSTS

 

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.