In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide.

Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more enjoyable and profitable. 

KEY TAKEAWAYS

• When you know who your ideal client is, you attract the people who like the way you teach and can learn better from you, which makes your work easier and more fulfilling.
• If you don't know who you are and what the purpose of your business is, what you're trying to achieve, you won´t  know who your ideal client is.
• If you don't know who you're talking to, where they hang out, and what their pain points are, your marketing won´t work.
• If you feel your clients don´t respect you or are not making progress, pause and ask yourself if you are attracting the right type of clients for you.
• Think about the people you have enjoyed working with and have successfully helped. Write down everything you know about them to create an avatar of your ideal client.
• Don´t stretch yourself too thin. 
• You can´t be all things to all people and do too many things at once.
• Over delivering is exhausting, which makes it harder to do your job well. Get the balance right.
• Structure your sessions in a way that works for both you and the client. Sometimes shorter sessions are more effective.
• Don’t take your business or client´s problems home with you.

 

BEST MOMENTS

“If you know who your ideal client is, you attract the right people.”

“I don't know a dog trainer that doesn't over deliver.”

“Think of the clients that you have really enjoyed working with. Think of what that looked like and how it felt for you.”

“Make consistent efforts in the right direction.”

“Use that avatar to really identify who your business is there to serve.”

“I get to play, create, and I get to spend more time with clients then creatively pull together programs that I like.”

“Overwhelm comes with trying to do too many things.·

“You walk away with actionable steps to start moving that needle in your business, making the changes that you really want to make.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

 

Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705

ABOUT THE HOSTS

 

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.