Let's Talk Pricing Podcast

Let's Talk Pricing Podcast

By The Professional Pricing SocietyBusinessCareers
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Let's Talk Pricing Podcast episodes

  • Democratizing Access To Better Pricing

    Speakers Matt Johnston, Founder and CEO of EPIC Conjoint, and Robert Ribciuc, Managing Partner of EBITDA Catalyst, provide answers to pressing pricing questions centered around democratizing access to better pricing  methods. They address concerns such as:

    1. Why expanding access to better pricing tools and insights to more actors in the economy matters.

    2. How Epic Conjoint is creating faster, more accessible solutions for pricing research.

    3. How EBITDA Catalyst is using its Mission-Driven Pricing framework to contribute pricing insights to SMBs, start-ups and non-profits.


    In addition they'll answer questions like:

    a) What does “democratizing access to better pricing” mean to each of you?

    b) Why is this something you get excited about?

    c) Can you give me an example or two from your specific firm’s work?

    d) Is democratizing access not, at some level, cannibalizing higher value business?

    e) How does knowing each other and that both of you care about this help you as you balance this against other priorities?

    27 min
  • Trends & Pricing Strategies for This Holiday Shopping Season

    Simon-Kucher consumer and retail expert and Partner, Shikha Jain, discusses the expectations and best practices for this holiday shopping season, including trends in consumer behavior and spending, the impacts of inflation on shopping carts and budgets, where and when you will see shoppers, and the effects of rising inventory glut.

    Jain answers questions such as:

    - Discuss the Holiday Shopping study and what it exposes about inflation and other economic trends in 2022.

    - How can retailers respond to these trends?

    - Do shoppers value experiences or products more now, considering the pandemic? 

    - Which promotions should shoppers expect the biggest discounts from this season?

    - Why is Black Friday, in general, important to a company's bottom line?

    - Which group of shoppers will be doing the most shopping this season?

    31 min
  • Barrett Thompson: The Omnichannel Dilemma
    Customers expect their vendors to offer them a seamless omnichannel buying experience across all sales channels. Omnichannel selling creates a dilemma for B2B pricing teams due to inherent product and price complexity and the widespread practice of negotiated pricing. How do you offer the right price, accurately and immediately, whether a customer interacts with a visiting sales rep, a service rep at a branch counter, a call center rep or your web shop?
    19 min
  • Behavioral Pricing: Shifting The Paradigm
    The value-based pricing model as well as the respective tools like conjoint analysis are still building on the assumption that customers behave like the famous ‘Homo economicus’ – perfectly informed selfish and rational decision makers with stable preferences. In other words, value-based pricing is leaving significant margins on the table, as it is not really capturing the psycho-logics and predictable mistakes in human purchase decisions.
    Behavioral Pricing is equally well equipped to develop an optimal pricing strategy as it is to provide appropriate tools to actually execute it. Besides helping to design more profitable pricing strategies, it will also help to minimize the famous clash between pricing and sales when strategy hits practice at the end of the day.
    28 min
  • B2B Pricing In Inflationary Periods
    We are living in a period characterized by inflation and volatility. Over the past year, the increase of commodities and business expenses have put a strain on the bottom line. This problem is exacerbated by the fact that customers are struggling with the same input cost shifts and seismic changes in demand making it difficult to simply pass on cost increases.
    Through practical examples, participants will be armed with a blueprint of how to take immediate action.
    22 min
  • CPQ: Configure Price Quote - The Total Business Approach
    Configure, Price, Quote “CPQ” is a business process supported by software technology and includes much more than just what the names suggest. It is an old methodology from the 1970’s that has become a hot topic today. It is not just the software, it is a total business process approach. If you want to learn how CPQ works, what it really means and why it is the most powerful tool for any corporation please join us for this podcast. As an added bonus, we will cover how to avoid the major pitfalls inherent in CPQ as well.
    Learn more about Lydia Di Liello, CEO and Founder, Capital Pricing Consultants:
    http://capitalpricingconsultants.com/
    15 min
  • Close the Pricing-Rebate Management Loop
    Most pricing professionals agree that they are not using rebates effectively, because it makes their pricing strategy overly complex and the permutations and combinations on rebates themselves become unmanageable. Simple questions such as, what rebate is a customer eligible for – or is likely to become eligible for – based on their performance, in a month, quarter, or year –are all too hard to answer. Enter- Machine learning. When pricing and rebate management processes are seamless and intelligent, rebate offers can become increasingly sophisticated, deal margin visibility will improve, and corporate financial proformas will become more accurate.
    13 min
  • Negotiation Skills For Pricers And Sales
    Businesses face unprecedented pricing pressure as a direct result of sophisticated procurement organizations. Pricing, sales and finance leadership across all industries are engaging in challenging negotiations with highly trained procurement professionals. This course provides specific actionable negotiation strategies, as well as examples and tactics to refute even the most difficult procurement group. Help your sales, pricing and finance teams up their game and capture more of the value that they deliver to their customers.
    17 min

About Let's Talk Pricing Podcast

From the publisher's feed

The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people.

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