Let's Talk Real Estate Investing with Sharon Vornholt

My guest today is Louisville investor Erik Hitzelberger. Erik and his partner Bryan Snider are the founders of Louisville's premier turnkey investing company Freedom Property Group.

They have built a successful business buying houses and rehabbing them to top notch standards. From there, these properties either go into their portfolio of rentals or they are sold to a turnkey investor.

Their company is a little bit different because they don't think of themselves as a real estate company. They are a company that provides financial education and investment opportunities, while consistently providing a great rate of return while managing risk.

They also understand how important it is to have a clearly defined "why". At the end of the day, it's not just the money that gets you through the hard times. If your why isn't big enough, you will throw in the towel when the going gets rough.

In today's show we talk about goals and your why, but we also talk about understanding what investing really is. You're also going to learn what it takes to build wealth.

In the next show in this series with Erik,we are going to talk financial education and why that's so critical for success.

Be sure to stop by the Louisville Gals Real Estate Blog for more great content on building a successful real estate investing business.

Coming up...

REI Marketing Mastery. This one of a kind event is being held in Nashville, TN on May 19th and 20th 2018. Be sure to check it out here at this link: REI Marketing Mastery.

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I'm excited to tell you about what's been happening on the Louisville Gals Real Estate Blog and on this podcast. I have covered "everything real estate investing" since I first started around 2010.

But time and time again, folks are coming to me saying, "I've done some deals now, but I have no idea how to take my to the next level. I really don't know how to market my business, and I keep hearing how important branding is, but I really have no idea how to do that.

In a nutshell...

Marketing is how you get leads, branding is what makes them choose YOU. Marketing is so important. But without branding, they really have no reason to choose you.

Here's the thing I want you to really understand. Marketing and branding are a couple. You need both of them to really stand out in your market place as the leader; as the obvious choice.

So hang on, and I'm going to show you exactly how you can do that going forward.

For more on this branding and marketing tips, be sure to stop by the blog.

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Getting deals has gotten a lot harder. So the question is: what was working last year, and are those same strategies working this year?

Get Beka Shea's take on marketing from a gal that spent $130,000 last year on direct mail as Sharon and Beka talk marketing.

We believe you're going to need to "up your game" in 2018. Marketing and branding are the two things that will grow your business going forward.

Remember ...

Marketing is how you get leads in the door. Branding is why they choose YOU (over your competition).

In this show Beka will tell you something that was totally unexpected when she looked back at her numbers from 2017. (Beka tracks everything)

She discovered that more than 50% of her deals came from something that didn't cost her a dime. Listen in to find out what that was.

Be sure to stop by the Louisville Gals Real Estate Blog for more great shows.

And... coming to Nashville in May 2018, "REI Marketing Mastery". Check it out.

This is a one of a kind, small group event that we only hold once a year so you don't want to miss your opportunity.

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I am excited about this show today. My guest is successful Pennsylvania investor, Beka Shea. Beka is a wife, the mother of 3 girls and a really busy, successful real estate investor. She was also a mechanical engineer in her previous life.

So how do you go from a Navy aircraft carrier to rehabbing houses?

Listen in as Beka shares her story and her success tips.

Would you like some tips for getting better results with your marketing?

There are some key components to follow in today's market when it comes to making your marketing work for you. In this you you will learn:

• Why you need to get right to the point and tell the seller what's in it for them
• Why your message has to be quick and concise
• Why postcards generally outperform letters
• Long messages vs short messages
• Why less words=better results
• Why you need a strong CTA (call to action)
• Why you need to have a timeline in your messae
• Examples of phrases that convert
• The 1 question that you should always ask
• Why fewer options are better
• Tips for effective website copy

Implement these tips in your marketing pieces and campaigns and you wills see much better results.

Be sure to stop by the blog and say hi. Louisville Gals Real Estate Blog.

Did You Miss this Show?

How to Increase the Effectiveness of Your Marketing

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Why does someone decide to become an entrepreneur? I'm pretty sure it isn't to work 12 -14 hours a day.

If you're an entrepreneur and you think back to when you first started your business, you probably wanted freedom.

Maybe you wanted freedom -

• From a boss
• From that 9 to 5 job
• To pursue your dreams
• To create a certain lifestyle; one that allowed time for family, friends and hobbies
• To be in charge of your income

You probably had other reasons too. But at the end of the day, you wanted all the things you can't have working for someone else.

The thing to remember is none of this just "happens". You have to be the creator of your life.

I hope this show helps you to begin to consciously create the business and the life you want to live.

Be sure to stop by the Louisville Gals Real Estate Blog for more articles, tips, videos and podcasts.

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Want cash flow now and passive income later? Then investing in apartments is a great way to go.

Listen in as Chicago Investor John Casmon of Casmon Capital Group talks about why he chose this investing strategy.

Why choose to invest in apartments over single family homes?

You will learn all about that in this episode. You will also learn how he "house hacked" his way into his first investment. John and his business partner which also happens to be his wife have built a profitable business doing what they love.

Be sure to stop by the Louisville Gals Real Estate Blog for articles, videos, podcasts and more that will help you find your way to financial freedom.

Today''s show is part 3 in this series on probate investing, and the topic is marketing to probates. It's important to understand the process, the best direct mail piece to use for great results, and the length of time you need to mail to these folks.

At the end of the day, these sellers have one thing on common with all sellers; they have a problem to solve. In this case they have inherited a property that they most likely have no interest in keeping.

Added to that, many of these properties will need a lot of work in order to be listed on the MLS. These sellers simply don't want to sink their time and money into these inherited properties.

This is provides real estate investors with a great opportunity to solve the seller's problem and put some cash in their pocket at the same time.

Be sure to stop by the Louisville Gals Real Estate Blog for more on probate investing and other investing strategies.

Let me know if you have any questions.

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On today's show, I'm going to do an overview of probate investing. I love the niche of probates.

These folks are some of the most motivated sellers on the planet. They almost always want to sell the property. Get some tips on how you too can profit from this really lucrative niche.

Working with Probates

It's really no different working with these folks than any other group of motivated sellers.

Stay tuned for more shows on this hot topic.

Coming up next time ....

The terminology of probate.

Be sure to stop by the Louisville Gals Real Estate Investing Blog where you will find more information on probate investing.

So how does a girl go from selling dump trucks to being a successful real estate investor? Listen in as Whitney Nicely tells her story. It's not as big of a stretch as you might imagine.

Like me, Whitney would like to see more women in real estate investing. It is after all the perfect choice for women at any stage in their life.

Be sure to stop by the Louisville Gals Real Estate Blog for more tips and articles on building a successful real estate investing business.